Egypt A2P Messaging Market (2025-2031) | Outlook, Industry, Companies, Growth, Analysis, Size, Trends, Share, Forecast, Revenue & Value

Market Forecast By Component (Platform , A2P Service), By Application (Authentication Services, Promotional and Marketing Services, Customer Relationship ManagementServices, Pushed Content Services, Interactive Messages, Others), By SMS Traffic (National, Multi-Country), By Deployment Mode (On-premises, Cloud) And Competitive Landscape

Product Code: ETC4379813 Publication Date: Jul 2023 Updated Date: Jan 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Egypt A2P Messaging Market Highlights

Report Name Egypt A2P Messaging Market
Forecast period 2025-2031
CAGR 6.5%
Growing Sector Banking, Financial services, and Insurance (BFSI)

Topics Covered in the Egypt A2P Messaging Market Report

Egypt A2P Messaging Market report thoroughly covers the market by component, by application, by SMS traffic, and by deployment mode.  The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Egypt A2P Messaging Market Synopsis

The Egypt A2P (Application-to-Person) messaging market is witnessing a significant surge as businesses across various sectors leverage SMS technology to communicate directly with consumers. This market is driven by the widespread use of mobile phones and the need for organizations to send notifications, alerts, marketing messages, and deliver one-time passwords securely and promptly.

According to 6Wresearch, the Egypt A2P Messaging Market size is estimated to grow at a CAGR of 6.5% during the forecast period 2025-2031. The growing e-commerce industry, which relies on A2P messages for order confirmations, shipment tracking, and customer engagement. Additionally, the banking and financial services sector is heavily utilizing A2P messaging for transactional alerts and fraud prevention. The increase in mobile marketing by companies seeking to reach consumers through targeted promotions and offers also significantly contributes to the Egypt A2P Messaging Market growth. Furthermore, the shifting toward the adoption of RCS (Rich Communication Services), which is seen as the evolution of traditional SMS, providing a richer user experience with multimedia capabilities. Another trend is the integration of A2P messaging with Artificial Intelligence to create more personalized customer interactions. This innovative approach is expected to create new opportunities and reshape the future of A2P messaging in Egypt.

Government Initiatives Introduced in the Egypt A2P Messaging Market

The Egyptian government has introduced several initiatives to support the A2P messaging market, focusing on enhancing digital security and fostering innovation. Regulatory frameworks have been established to combat spam and uphold consumer privacy, while also encouraging investments in telecom infrastructure. Such efforts aim to create a healthy ecosystem for A2P messaging companies to thrive, contributing to the overall digital economy of Egypt.

Key Players in the Egypt A2P Messaging Market

Some key players in the Egypt A2P messaging market include telecom companies like Vodafone Egypt, Etisalat Misr, and Orange Egypt. These companies provide A2P messaging services to their subscribers and have a wide reach in the country. There are also specialized A2P messaging service providers such as ClickSend, Routee, and Infobip that offer innovative solutions for businesses looking to utilize A2P messaging. These companies offer advanced features like chatbots, analytics, and secure messaging options.

Future Insights of the Egypt A2P Messaging Market

The Egypt A2P messaging industry is poised for continued expansion with innovations like RCS and AI integrations leading the forefront. The market is expected to witness an increase in competition as providers strive to offer superior customer experiences and value-added services. With a solid regulatory foundation and continued technological advancements, the future of A2P messaging in Egypt appears to be bright and promising.

Market Analysis by Application

According to Dhaval, Research Manager, 6Wresearch, Promotional and Marketing Services emerge as the sole application witnessing significant growth. This growth is driven by businesses harnessing the power of A2P messaging to reach consumers directly with personalized promotions, updates, and offers

Market Analysis by Deployment Mode

Based on the deployment mode, Cloud-based deployment is showing a singular spike in adoption among businesses. The scalability, reduced infrastructure costs, and convenience of managing services remotely make cloud platforms highly appealing.

Key attractiveness of the report

  • 10 Years Market Numbers.
  • Historical Data Starting from 2021 to 2024.
  • Base Year: 2024.
  • Forecast Data until 2031.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • Egypt A2P Messaging Market Outlook
  • Market Size of Egypt A2P Messaging Market, 2024
  • Forecast of Egypt A2P Messaging Market, 2031
  • Historical Data and Forecast of Egypt A2P Messaging Revenues & Volume for the Period 2021 - 2031
  • Egypt A2P Messaging Market Trend Evolution
  • Egypt A2P Messaging Market Drivers and Challenges
  • Egypt A2P Messaging Price Trends
  • Egypt A2P Messaging Porter's Five Forces
  • Egypt A2P Messaging Industry Life Cycle
  • Historical Data and Forecast of Egypt A2P Messaging Market Revenues & Volume By Component for the Period 2021 - 2031
  • Historical Data and Forecast of Egypt A2P Messaging Market Revenues & Volume By Platform for the Period 2021 - 2031
  • Historical Data and Forecast of Egypt A2P Messaging Market Revenues & Volume By A2P Service for the Period 2021 - 2031
  • Historical Data and Forecast of Egypt A2P Messaging Market Revenues & Volume By Application for the Period 2021 - 2031
  • Historical Data and Forecast of Egypt A2P Messaging Market Revenues & Volume By Authentication Services for the Period 2021 - 2031
  • Historical Data and Forecast of Egypt A2P Messaging Market Revenues & Volume By Promotional and Marketing Services for the Period 2021 - 2031
  • Historical Data and Forecast of Egypt A2P Messaging Market Revenues & Volume By Customer Relationship ManagementÃ? Services for the Period 2021 - 2031
  • Historical Data and Forecast of Egypt A2P Messaging Market Revenues & Volume By Pushed Content Services for the Period 2021 - 2031
  • Historical Data and Forecast of Egypt A2P Messaging Market Revenues & Volume By Interactive Messages for the Period 2021 - 2031
  • Historical Data and Forecast of Egypt A2P Messaging Market Revenues & Volume By Others for the Period 2021 - 2031
  • Historical Data and Forecast of Egypt A2P Messaging Market Revenues & Volume By SMS Traffic for the Period 2021 - 2031
  • Historical Data and Forecast of Egypt A2P Messaging Market Revenues & Volume By National for the Period 2021 - 2031
  • Historical Data and Forecast of Egypt A2P Messaging Market Revenues & Volume By Multi-Country for the Period 2021 - 2031
  • Historical Data and Forecast of Egypt A2P Messaging Market Revenues & Volume By Deployment Mode for the Period 2021 - 2031
  • Historical Data and Forecast of Egypt A2P Messaging Market Revenues & Volume By On-premises for the Period 2021 - 2031
  • Historical Data and Forecast of Egypt A2P Messaging Market Revenues & Volume By Cloud for the Period 2021 - 2031
  • Egypt A2P Messaging Import Export Trade Statistics
  • Market Opportunity Assessment By Component
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By SMS Traffic
  • Market Opportunity Assessment By Deployment Mode
  • Egypt A2P Messaging Top Companies Market Share
  • Egypt A2P Messaging Competitive Benchmarking By Technical and Operational Parameters
  • Egypt A2P Messaging Company Profiles
  • Egypt A2P Messaging Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Component

  • Platform
  • A2P Service

By Application

  • Authentication Services
  • Promotional And Marketing Services
  • Customer Relationship Management Services
  • Pushed Content Services
  • Interactive Messages
  • Others

By SMS Traffic

  • National
  • Multi-Country
  • By Deployment Mode
  • On-Premises
  • Cloud

Egypt A2P Messaging Market (2025-2031): FAQs

The Promotional and Marketing Services application segment is witnessing significant growth in the A2P messaging market in Egypt.
The growth of promotional and marketing services in the A2P messaging market in Egypt is driven by businesses utilizing personalized promotions, updates, and offers to reach consumers directly and effectively through A2P messaging.
like Vodafone Egypt, Etisalat Misr, and Orange Egypt are some major companies functioning in the market.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 Egypt A2P Messaging Market Overview
3.1 Egypt Country Macro Economic Indicators
3.2 Egypt A2P Messaging Market Revenues & Volume, 2021 & 2031F
3.3 Egypt A2P Messaging Market - Industry Life Cycle
3.4 Egypt A2P Messaging Market - Porter's Five Forces
3.5 Egypt A2P Messaging Market Revenues & Volume Share, By Component, 2021 & 2031F
3.6 Egypt A2P Messaging Market Revenues & Volume Share, By Application, 2021 & 2031F
3.7 Egypt A2P Messaging Market Revenues & Volume Share, By SMS Traffic, 2021 & 2031F
3.8 Egypt A2P Messaging Market Revenues & Volume Share, By Deployment Mode, 2021 & 2031F
4 Egypt A2P Messaging Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.3 Market Restraints
5 Egypt A2P Messaging Market Trends
6 Egypt A2P Messaging Market, By Types
6.1 Egypt A2P Messaging Market, By Component
6.1.1 Overview and Analysis
6.1.2 Egypt A2P Messaging Market Revenues & Volume, By Component, 2021 - 2031F
6.1.3 Egypt A2P Messaging Market Revenues & Volume, By Platform , 2021 - 2031F
6.1.4 Egypt A2P Messaging Market Revenues & Volume, By A2P Service, 2021 - 2031F
6.2 Egypt A2P Messaging Market, By Application
6.2.1 Overview and Analysis
6.2.2 Egypt A2P Messaging Market Revenues & Volume, By Authentication Services, 2021 - 2031F
6.2.3 Egypt A2P Messaging Market Revenues & Volume, By Promotional and Marketing Services, 2021 - 2031F
6.2.4 Egypt A2P Messaging Market Revenues & Volume, By Customer Relationship Management Services, 2021 - 2031F
6.2.5 Egypt A2P Messaging Market Revenues & Volume, By Pushed Content Services, 2021 - 2031F
6.2.6 Egypt A2P Messaging Market Revenues & Volume, By Interactive Messages, 2021 - 2031F
6.2.7 Egypt A2P Messaging Market Revenues & Volume, By Others, 2021 - 2031F
6.3 Egypt A2P Messaging Market, By SMS Traffic
6.3.1 Overview and Analysis
6.3.2 Egypt A2P Messaging Market Revenues & Volume, By National, 2021 - 2031F
6.3.3 Egypt A2P Messaging Market Revenues & Volume, By Multi-Country, 2021 - 2031F
6.4 Egypt A2P Messaging Market, By Deployment Mode
6.4.1 Overview and Analysis
6.4.2 Egypt A2P Messaging Market Revenues & Volume, By On-premises, 2021 - 2031F
6.4.3 Egypt A2P Messaging Market Revenues & Volume, By Cloud, 2021 - 2031F
7 Egypt A2P Messaging Market Import-Export Trade Statistics
7.1 Egypt A2P Messaging Market Export to Major Countries
7.2 Egypt A2P Messaging Market Imports from Major Countries
8 Egypt A2P Messaging Market Key Performance Indicators
9 Egypt A2P Messaging Market - Opportunity Assessment
9.1 Egypt A2P Messaging Market Opportunity Assessment, By Component, 2021 & 2031F
9.2 Egypt A2P Messaging Market Opportunity Assessment, By Application, 2021 & 2031F
9.3 Egypt A2P Messaging Market Opportunity Assessment, By SMS Traffic, 2021 & 2031F
9.4 Egypt A2P Messaging Market Opportunity Assessment, By Deployment Mode, 2021 & 2031F
10 Egypt A2P Messaging Market - Competitive Landscape
10.1 Egypt A2P Messaging Market Revenue Share, By Companies, 2024
10.2 Egypt A2P Messaging Market Competitive Benchmarking, By Operating and Technical Parameters
11 Company Profiles
12 Recommendations
13 Disclaimer
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