Market Forecast By Component (Platform , A2P Service), By Application (Authentication Services, Promotional and Marketing Services, Customer Relationship ManagementServices, Pushed Content Services, Interactive Messages, Others), By SMS Traffic (National, Multi-Country), By Deployment Mode (On-premises, Cloud) And Competitive Landscape
Product Code: ETC4379813 | Publication Date: Jul 2023 | Updated Date: Jan 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Report Name | Egypt A2P Messaging Market |
Forecast period | 2025-2031 |
CAGR | 6.5% |
Growing Sector | Banking, Financial services, and Insurance (BFSI) |
Egypt A2P Messaging Market report thoroughly covers the market by component, by application, by SMS traffic, and by deployment mode. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Egypt A2P (Application-to-Person) messaging market is witnessing a significant surge as businesses across various sectors leverage SMS technology to communicate directly with consumers. This market is driven by the widespread use of mobile phones and the need for organizations to send notifications, alerts, marketing messages, and deliver one-time passwords securely and promptly.
According to 6Wresearch, the Egypt A2P Messaging Market size is estimated to grow at a CAGR of 6.5% during the forecast period 2025-2031. The growing e-commerce industry, which relies on A2P messages for order confirmations, shipment tracking, and customer engagement. Additionally, the banking and financial services sector is heavily utilizing A2P messaging for transactional alerts and fraud prevention. The increase in mobile marketing by companies seeking to reach consumers through targeted promotions and offers also significantly contributes to the Egypt A2P Messaging Market growth. Furthermore, the shifting toward the adoption of RCS (Rich Communication Services), which is seen as the evolution of traditional SMS, providing a richer user experience with multimedia capabilities. Another trend is the integration of A2P messaging with Artificial Intelligence to create more personalized customer interactions. This innovative approach is expected to create new opportunities and reshape the future of A2P messaging in Egypt.
The Egyptian government has introduced several initiatives to support the A2P messaging market, focusing on enhancing digital security and fostering innovation. Regulatory frameworks have been established to combat spam and uphold consumer privacy, while also encouraging investments in telecom infrastructure. Such efforts aim to create a healthy ecosystem for A2P messaging companies to thrive, contributing to the overall digital economy of Egypt.
Some key players in the Egypt A2P messaging market include telecom companies like Vodafone Egypt, Etisalat Misr, and Orange Egypt. These companies provide A2P messaging services to their subscribers and have a wide reach in the country. There are also specialized A2P messaging service providers such as ClickSend, Routee, and Infobip that offer innovative solutions for businesses looking to utilize A2P messaging. These companies offer advanced features like chatbots, analytics, and secure messaging options.
The Egypt A2P messaging industry is poised for continued expansion with innovations like RCS and AI integrations leading the forefront. The market is expected to witness an increase in competition as providers strive to offer superior customer experiences and value-added services. With a solid regulatory foundation and continued technological advancements, the future of A2P messaging in Egypt appears to be bright and promising.
According to Dhaval, Research Manager, 6Wresearch, Promotional and Marketing Services emerge as the sole application witnessing significant growth. This growth is driven by businesses harnessing the power of A2P messaging to reach consumers directly with personalized promotions, updates, and offers
Based on the deployment mode, Cloud-based deployment is showing a singular spike in adoption among businesses. The scalability, reduced infrastructure costs, and convenience of managing services remotely make cloud platforms highly appealing.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Egypt A2P Messaging Market Overview |
3.1 Egypt Country Macro Economic Indicators |
3.2 Egypt A2P Messaging Market Revenues & Volume, 2021 & 2031F |
3.3 Egypt A2P Messaging Market - Industry Life Cycle |
3.4 Egypt A2P Messaging Market - Porter's Five Forces |
3.5 Egypt A2P Messaging Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.6 Egypt A2P Messaging Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Egypt A2P Messaging Market Revenues & Volume Share, By SMS Traffic, 2021 & 2031F |
3.8 Egypt A2P Messaging Market Revenues & Volume Share, By Deployment Mode, 2021 & 2031F |
4 Egypt A2P Messaging Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Egypt A2P Messaging Market Trends |
6 Egypt A2P Messaging Market, By Types |
6.1 Egypt A2P Messaging Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Egypt A2P Messaging Market Revenues & Volume, By Component, 2021 - 2031F |
6.1.3 Egypt A2P Messaging Market Revenues & Volume, By Platform , 2021 - 2031F |
6.1.4 Egypt A2P Messaging Market Revenues & Volume, By A2P Service, 2021 - 2031F |
6.2 Egypt A2P Messaging Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Egypt A2P Messaging Market Revenues & Volume, By Authentication Services, 2021 - 2031F |
6.2.3 Egypt A2P Messaging Market Revenues & Volume, By Promotional and Marketing Services, 2021 - 2031F |
6.2.4 Egypt A2P Messaging Market Revenues & Volume, By Customer Relationship Management Services, 2021 - 2031F |
6.2.5 Egypt A2P Messaging Market Revenues & Volume, By Pushed Content Services, 2021 - 2031F |
6.2.6 Egypt A2P Messaging Market Revenues & Volume, By Interactive Messages, 2021 - 2031F |
6.2.7 Egypt A2P Messaging Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Egypt A2P Messaging Market, By SMS Traffic |
6.3.1 Overview and Analysis |
6.3.2 Egypt A2P Messaging Market Revenues & Volume, By National, 2021 - 2031F |
6.3.3 Egypt A2P Messaging Market Revenues & Volume, By Multi-Country, 2021 - 2031F |
6.4 Egypt A2P Messaging Market, By Deployment Mode |
6.4.1 Overview and Analysis |
6.4.2 Egypt A2P Messaging Market Revenues & Volume, By On-premises, 2021 - 2031F |
6.4.3 Egypt A2P Messaging Market Revenues & Volume, By Cloud, 2021 - 2031F |
7 Egypt A2P Messaging Market Import-Export Trade Statistics |
7.1 Egypt A2P Messaging Market Export to Major Countries |
7.2 Egypt A2P Messaging Market Imports from Major Countries |
8 Egypt A2P Messaging Market Key Performance Indicators |
9 Egypt A2P Messaging Market - Opportunity Assessment |
9.1 Egypt A2P Messaging Market Opportunity Assessment, By Component, 2021 & 2031F |
9.2 Egypt A2P Messaging Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Egypt A2P Messaging Market Opportunity Assessment, By SMS Traffic, 2021 & 2031F |
9.4 Egypt A2P Messaging Market Opportunity Assessment, By Deployment Mode, 2021 & 2031F |
10 Egypt A2P Messaging Market - Competitive Landscape |
10.1 Egypt A2P Messaging Market Revenue Share, By Companies, 2024 |
10.2 Egypt A2P Messaging Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |