Ethiopia Men Shorts Market (2025-2031) | Value, Growth, Industry, Forecast, Analysis, Trends, Segmentation, Share, Outlook, Size, Revenue & Companies

Ethiopia Men Shorts Market Highlights

Topics Covered in the Ethiopia Men Shorts Market Report

The Ethiopia Men Shorts market report thoroughly covers the market by product type and by distribution channel. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Ethiopia Men Shorts Market Size & Analysis

In 2025, the Ethiopia Men Shorts market is valued at approximately $ 40 million, with a projected compound annual growth rate (CAGR) of 7.4% over the next five years. Additionally, by 2031, the market is expected to reach around $ 80 million. The apparel sector holds significant position in the overall market.

Ethiopia Men Shorts Market Synopsis

The men’s shorts market in Ethiopia is gradually expanding, driven by a combination of increasing urbanization, a young population, and a growing middle class with rising disposable incomes. As the country’s fashion landscape evolves, there is a noticeable shift towards casual and comfortable clothing, including shorts, as more consumers seek versatile apparel suitable for both leisure and outdoor activities. The demand for affordable yet stylish men’s shorts is particularly high in urban areas, where Western fashion trends influence consumer preferences. Furthermore, as fitness culture grows and outdoor recreational activities gain popularity, the demand for performance-oriented shorts is also on the rise. Although the market is still developing, both local and international brands are entering the Ethiopian market, offering a range of styles to cater to diverse consumer needs. With the continued growth of e-commerce and retail infrastructure, the men’s shorts market in Ethiopia is poised for further expansion in the coming years.

According to 6Wresearch, Ethiopia Men Shorts market size is projected to grow at a CAGR of 7.4% during 2025-2031. The growth of the men’s shorts market in Ethiopia is driven by several factors, including the country’s young and growing population, which is increasingly embracing global fashion trends and casual wear. As urbanization accelerates, a larger portion of the population is moving to cities where there is greater exposure to Western styles, further fueling the demand for trendy and comfortable clothing like shorts. Additionally, rising disposable incomes and a growing middle class are enabling consumers to spend more on apparel, including premium and performance-oriented shorts.

The increasing popularity of fitness, outdoor activities, and sports also contributes to the demand for functional shorts. However, the market faces challenges such as limited local manufacturing capacity, which leads to heavy reliance on imports, resulting in higher costs and potential supply chain disruptions. The lack of established retail infrastructure in rural areas and the slower adoption of e-commerce in some regions may also limit growth opportunities. Additionally, while the market for men’s shorts is expanding, it is still nascent, and many consumers remain price-sensitive, posing a challenge for brands aiming to introduce higher-end products. Despite these hurdles, the market holds significant growth potential, particularly in urban areas, as Ethiopia’s retail landscape continues to develop.

Ethiopia Men Shorts Market Trends

• Casual Wear Popularity - Increasing demand for casual and comfortable clothing, especially as Western fashion trends influence Ethiopian consumers.
• Urbanization Impact - Growing urban population driving the need for trendy, affordable, and versatile clothing like men’s shorts.
• Athleisure and Activewear Demand - Rising interest in sports and outdoor activities, boosting the demand for performance-oriented and functional shorts.
• Rising Disposable Incomes - A growing middle class with more disposable income is leading to greater spending on fashion and premium clothing.
• E-commerce Growth - Expanding online retail platforms providing easier access to a variety of men’s shorts, particularly in urban areas.

Investment Opportunities in the Ethiopia Men Shorts Market

• E-commerce Expansion - Investing in online platforms to cater to the growing number of tech-savvy consumers, particularly in urban areas where online shopping is gaining popularity.
• Local Manufacturing Facilities - Establishing local manufacturing to reduce reliance on imports, lower costs, and meet the increasing demand for affordable and high-quality men’s shorts.
• Athleisure and Sportswear Segments - Capitalizing on the growing interest in fitness and outdoor activities by introducing performance-oriented men’s shorts with features such as moisture-wicking, UV protection, and flexibility.
• Sustainable Fashion - Investing in sustainable and eco-friendly production processes and materials, appealing to the growing number of environmentally conscious consumers.

Key Players in the Ethiopia Men Shorts Market

The men’s shorts market in Ethiopia is served by a mix of both international and local companies that cater to varying consumer needs. International brands such as Nike, Adidas, and Puma dominate the market with their performance-oriented and athleisure-focused offerings, targeting active consumers and those seeking stylish, high-quality shorts. Retailers like H&M and Zara provide trendy, affordable options that appeal to the growing middle class and urban consumers. Local players such as Mohammed Enterprises, which operates under brands like Mafi and Mero, are also contributing to the market by offering more budget-friendly and locally tailored products. Additionally, Ethiopian brands such as Dashen and Ethiopian Additionally, some of these players hold majority of the Ethiopia Men Shorts market share. Moreover, apparel Manufacturing provide regionally inspired designs, focusing on local preferences and affordable pricing. E-commerce platforms like Jumia and local online stores have been crucial in expanding the availability of these products, providing access to a variety of domestic and international brands across the country. These companies continue to innovate by introducing new styles, improving quality, and addressing local market needs to stay competitive in Ethiopia’s evolving apparel sector.

Government Regulations in the Ethiopia Men Shorts Market

In Ethiopia, the men’s shorts market is regulated by several government bodies to ensure product quality, consumer protection, and fair trade. The Ethiopian Standards Agency (ESA) sets regulations for textile and apparel products, ensuring they meet safety and quality standards before entering the market. The Ministry of Trade and Industry oversees the import and sale of foreign goods, ensuring that imported men’s shorts meet local regulations for labeling, packaging, and safety. Additionally, the Ethiopian Revenue and Customs Authority enforces import tariffs and taxes on textile products, which can impact the cost of imported goods. As sustainability becomes more important globally, the Ethiopian government has also shown interest in promoting eco-friendly and sustainable production practices within the apparel industry, encouraging brands to adopt more environmentally conscious manufacturing methods. Further, these initiatives have further boosted the Ethiopia Men Shorts market revenues. Furthermore, the government enforces labor laws that ensure fair working conditions in local manufacturing, contributing to the ethical production of men’s shorts. These regulations are designed to safeguard consumers, support local businesses, and ensure that the market remains fair and competitive.

Future Insights of the Ethiopia Men Shorts Market

The future of the men’s shorts market in Ethiopia is promising, with strong growth expected due to the country’s young and rapidly urbanizing population, increasing disposable incomes, and growing interest in casual and activewear. As the middle class expands, consumers are likely to spend more on stylish, comfortable, and functional shorts, particularly those designed for outdoor activities and fitness. E-commerce will continue to play a significant role in the market, offering consumers wider access to both local and international brands. The shift toward sustainable and eco-friendly fashion is expected to gain momentum, providing opportunities for brands that prioritize ethical production methods. Local manufacturing will become more prominent as businesses look to reduce import dependence, leading to cost efficiencies and increased market competitiveness. Additionally, as global fashion trends continue to influence Ethiopian consumers, the demand for diverse and trendy shorts styles is expected to rise, further propelling market growth.

Regular Brief Category to Dominate the Market - By Product Type

According to Ravi Bhandari, Research Head, 6Wresearch, the regular brief category in Ethiopia is experiencing steady growth, driven by a combination of increasing urbanization, rising disposable incomes, and a growing demand for affordable yet comfortable undergarments. As consumer preferences shift toward convenience and comfort, regular briefs, which offer practicality and breathability, are becoming a staple in the daily wardrobes of Ethiopian men. The influence of Western fashion trends, along with the rise of fitness culture and active lifestyles, is also contributing to this growth, as consumers seek comfortable and functional underwear. Additionally, the expansion of retail outlets and e-commerce platforms is making it easier for consumers to access a wide range of brands and styles, driving competition and encouraging brands to offer high-quality yet affordable regular briefs.

Specialty Stores Category to Dominate the Market – By Distribution Channel

The specialty stores distribution channel for men’s shorts in Ethiopia is experiencing significant growth as consumers increasingly seek personalized, high-quality, and exclusive product offerings. These stores cater to the rising demand for premium brands, offering curated selections of men’s shorts, often featuring a blend of global fashion trends and locally preferred styles. As the Ethiopian retail landscape continues to develop, specialty stores are becoming key players in urban areas, providing a more tailored shopping experience with specialized customer service and unique merchandise. The growth of shopping malls, luxury retail outlets, and boutique stores is fueling this trend, as Ethiopian consumers with higher disposable incomes seek out brands that offer both style and quality.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year - 2024.
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Ethiopia Men Shorts Market Overview
• Ethiopia Men Shorts Market Outlook
• Market Size of Ethiopia Men Shorts Market, 2024
• Forecast of Ethiopia Men Shorts Market, 2031
• Historical Data and Forecast of Ethiopia Men Shorts Revenues & Volume for the Period 2021-2031
• Ethiopia Men Shorts Market Trend Evolution
• Ethiopia Men Shorts Market Drivers and Challenges
• Ethiopia Men Shorts Price Trends
• Ethiopia Men Shorts Porter's Five Forces
• Ethiopia Men Shorts Industry Life Cycle
• Historical Data and Forecast of Ethiopia Men Shorts Market Revenues & Volume, By Product Type for the Period 2021-2031
• Historical Data and Forecast of Ethiopia Men Shorts Market Revenues & Volume, By Regular Brief for the Period 2021-2031
• Historical Data and Forecast of Ethiopia Men Shorts Market Revenues & Volume, By Trunks for the Period 2021-2031
• Historical Data and Forecast of Ethiopia Men Shorts Market Revenues & Volume, By Boxer Brief for the Period 2021-2031
• Historical Data and Forecast of Ethiopia Men Shorts Market Revenues & Volume, By Boxer Shorts for the Period 2021-2031
• Historical Data and Forecast of Ethiopia Men Shorts Market Revenues & Volume, By Others for the Period 2021-2031
• Historical Data and Forecast of Ethiopia Men Shorts Market Revenues & Volume, By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of Ethiopia Men Shorts Market Revenues & Volume, By Online for the Period 2021-2031
• Historical Data and Forecast of Ethiopia Men Shorts Market Revenues & Volume, By Supermarkets for the Period 2021-2031
• Historical Data and Forecast of Ethiopia Men Shorts Market Revenues & Volume, By Hypermarkets for the Period 2021-2031
• Historical Data and Forecast of Ethiopia Men Shorts Market Revenues & Volume, By Specialty Stores for the Period 2021-2031
• Ethiopia Men Shorts - Import Export Trade Statistics
• Ethiopia Men Shorts - Market Opportunity Assessment, By Type
• Ethiopia Men Shorts - Market Opportunity Assessment, By Application
• Ethiopia Men Shorts Market - Top Companies Market Share
• Ethiopia Men Shorts Market - Competitive Benchmarking, By Technical and Operational Parameters
• Ethiopia Men Shorts Market - Company Profiles
• Ethiopia Men Shorts Market - Key Strategic Recommendations

Markets Covered

The Ethiopia Men Shorts market report provides a detailed analysis of the following market segments

By Product Type

• Regular Brief
• Trunks
• Boxer Brief
• Boxer Shorts
• Others

By Distribution Channel

• Online
• Supermarkets
• Hypermarkets
• Specialty Stores