Market Forecast by Countries (Germany, United Kingdom, France, Italy, Russia, Spain, Rest of Europe), By Product Type (Sprays/Aerosols, Electric Air Fresheners, Gels Air Fresheners, Candles Air Fresheners, Other Air Fresheners), By Application (Households, Corporate, Car, Others), By Type of Customers (Individual Customers, Enterprise Customers) And Competitive Landscape
Product Code: ETC058257 | Publication Date: Feb 2021 | Updated Date: Dec 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Europe Air Freshener Market report thoroughly covers the market by product types, application, type of consumers and countries. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Europeย air freshener market was valued at USD 2.12 billion in 2024, and it is expected to reach USD 3.02 billion by 2030. This expansion is being driven by increased consumer hygiene awareness, rising disposable incomes, and a growing preference for creative and eco-friendly air freshener products.
The Europeย air freshener market is expected to develop significantly between 2024 and 2030. Growing awareness of hygiene and cleanliness, rising disposable incomes, and increased urbanization are all key causes. Consumers are increasingly seeking air fresheners for both functional and aesthetic reasons, driving demand in the residential, business, and automobile sectors.
According to 6Wresearch, Europe Air Freshener Market size is expected to grow at a significant CAGR of 5.2% during 2024-2030. The Europe air freshener market is driven by several key factors. Growing consumer awareness regarding hygiene and cleanliness has led to an increased demand for air fresheners in both residential and commercial sectors. Additionally, the rise in disposable income across Europe allows consumers to invest in premium and diverse scent products tailored to individual preferences. Furthermore, marketing campaigns and innovations in product formulations, such as eco-friendly and natural air fresheners, have expanded the market reach and appeal, leading to the Europe Air Freshener Market growth.
However, the market also faces several challenges. Regulatory changes and stringent environmental standards can impact production cost and product formulations, limiting market growth. Moreover, increasing health concerns about the potential side effects of certain chemicals used in air fresheners can deter consumers, thus affecting sales. Lastly, high competition among established players and new entrants requires companies to continuously innovate to maintain market share, presenting both a challenge and an opportunity for growth.
Significant trends are influencing the growth of the Europeย air freshener market. As customers grow more conscious of sustainability and environmental issues, there is a growing demand for natural and eco-friendly products. To adapt to changing consumer tastes, manufacturers are also releasing cutting-edge goods like plug-in diffusers, automatic spray air fresheners, and gadgets that work with smart homes. Additionally, more customers are choosing to buy air fresheners online as internet retailing has grown in popularity. The market is expanding as a result of this trend, which makes a greater range of products easily accessible to consumers. These patterns point to a move in air freshening toward more practical and environmentally friendly options.
As consumers grow more environmentally sensitive, the European air freshener market presents substantial investment prospects, especially in the natural and eco-friendly segment. By making investments in the creation of sustainable products, like air fresheners made from plants or those with biodegradable packaging, businesses may take advantage of this rising demand. Furthermore, developing alliances and working together with other industry participants can support the growth of product offers, improve market penetration, and stimulate innovation. Putting money into R&D to produce cutting-edge air freshener solutions, such smart gadgets or enduring scents, gives companies a competitive edge in this fast-paced market and plenty of room to grow.
Reckitt Benckiser Group plc, Procter & Gamble, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., SC Johnson & Son, Inc., S.C. Johnson & Son Limited, The Clorox Company, Farcent Enterprise Co., Ltd., Dabur International Ltd., and McBride plc are a few of the major companies in the European air freshener market. These businesses are dominating the industry thanks to their wide range of products, creative air freshening solutions, and robust distribution systems. In addition to growing their market share through strategic alliances and new product developments, they remain committed to satisfying changing consumer preferences, such as the rising demand for natural and eco-friendly air fresheners.
The European Union has enacted several laws to ensure the safety and environmental sustainability of air freshener products. To safeguard the health of consumers, these include strict regulations on the use of dangerous compounds in fragrances. The EU also backs programs that promote environmentally friendly production methods, such cutting carbon emissions and using fewer artificial chemicals. Additionally, regulations encourage the use of eco-friendly and natural components in air fresheners, which pushes the market toward more ecologically friendly products. In line with the European market's increasing demand for sustainable and eco-friendly products, these policies seek to improve consumer safety, environmental responsibility, and product transparency.
The future of the Europe air freshener market appears promising, with several trends poised to shape its evolution. One significant trend is the increasing consumer preference for sustainable and eco-friendly products. This shift is likely to drive innovation in biodegradable packaging and the use of natural ingredients, allowing manufacturers to cater to environmentally conscious consumers. Moreover, technological advancements, such as smart air fresheners with automated scent release controls and integration with other smart home devices, are expected to appeal to tech-savvy consumers, providing a personalized scent experience. Additionally, as urbanization and the number of small living spaces increase, demand for compact and multifunctional air freshening solutions is likely to rise. Market players who adapt to these trends by embracing sustainability, leveraging technology, and developing space-efficient products will likely capture significant market share in the coming years.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Ravi Bhandari, Research Head, 6Wresearch, the European market for air fresheners is dominated by sprays and aerosols because of their practicality and simplicity of usage. These products, which come in an extensive variety of scents, are the go-to option in homes due to their rapid and efficient odor removal capabilities.
Germany's enormous population and rising demand for household goods have made it the market leader in Europe for air fresheners. Its dominant position in the market is a result of the nation's high consumer expenditure on home care products as well as an increasing emphasis on sanitation and cleanliness.
Theย Europe Air Freshenerย marketย report provides a detailed analysis of the following market segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Europe Air Freshener Market Overview |
3.1 Europe Regional Macro Economic Indicators |
3.2 Europe Air Freshener Market Revenues & Volume, 2020 & 2030F |
3.3 Europe Air Freshener Market - Industry Life Cycle |
3.4 Europe Air Freshener Market - Porter's Five Forces |
3.5 Europe Air Freshener Market Revenues & Volume Share, By Countries, 2020 & 2030F |
3.6 Europe Air Freshener Market Revenues & Volume Share, By Product Type, 2020 & 2030F |
3.7 Europe Air Freshener Market Revenues & Volume Share, By Application, 2020 & 2030F |
3.8 Europe Air Freshener Market Revenues & Volume Share, By Type of Customers, 2020 & 2030F |
4 Europe Air Freshener Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Europe Air Freshener Market Trends |
6 Europe Air Freshener Market, 2020 - 2030 |
6.1 Europe Air Freshener Market, Revenues & Volume, By Product Type, 2020 - 2030 |
6.2 Europe Air Freshener Market, Revenues & Volume, By Application, 2020 - 2030 |
6.3 Europe Air Freshener Market, Revenues & Volume, By Type of Customers, 2020 - 2030 |
7 Germany Air Freshener Market, 2020 - 2030 |
7.1 Germany Air Freshener Market, Revenues & Volume, By Product Type, 2020 - 2030 |
7.2 Germany Air Freshener Market, Revenues & Volume, By Application, 2020 - 2030 |
7.3 Germany Air Freshener Market, Revenues & Volume, By Type of Customers, 2020 - 2030 |
8 United Kingdom Air Freshener Market, 2020 - 2030 |
8.1 United Kingdom Air Freshener Market, Revenues & Volume, By Product Type, 2020 - 2030 |
8.2 United Kingdom Air Freshener Market, Revenues & Volume, By Application, 2020 - 2030 |
8.3 United Kingdom Air Freshener Market, Revenues & Volume, By Type of Customers, 2020 - 2030 |
9 France Air Freshener Market, 2020 - 2030 |
9.1 France Air Freshener Market, Revenues & Volume, By Product Type, 2020 - 2030 |
9.2 France Air Freshener Market, Revenues & Volume, By Application, 2020 - 2030 |
9.3 France Air Freshener Market, Revenues & Volume, By Type of Customers, 2020 - 2030 |
10 Italy Air Freshener Market, 2020 - 2030 |
10.1 Italy Air Freshener Market, Revenues & Volume, By Product Type, 2020 - 2030 |
10.2 Italy Air Freshener Market, Revenues & Volume, By Application, 2020 - 2030 |
10.3 Italy Air Freshener Market, Revenues & Volume, By Type of Customers, 2020 - 2030 |
11 Russia Air Freshener Market, 2020 - 2030 |
11.1 Russia Air Freshener Market, Revenues & Volume, By Product Type, 2020 - 2030 |
11.2 Russia Air Freshener Market, Revenues & Volume, By Application, 2020 - 2030 |
11.3 Russia Air Freshener Market, Revenues & Volume, By Type of Customers, 2020 - 2030 |
12 Spain Air Freshener Market, 2020 - 2030 |
12.1 Spain Air Freshener Market, Revenues & Volume, By Product Type, 2020 - 2030 |
12.2 Spain Air Freshener Market, Revenues & Volume, By Application, 2020 - 2030 |
12.3 Spain Air Freshener Market, Revenues & Volume, By Type of Customers, 2020 - 2030 |
13 Rest of Europe Air Freshener Market, 2020 - 2030 |
13.1 Rest of Europe Air Freshener Market, Revenues & Volume, By Product Type, 2020 - 2030 |
13.2 Rest of Europe Air Freshener Market, Revenues & Volume, By Application, 2020 - 2030 |
13.3 Rest of Europe Air Freshener Market, Revenues & Volume, By Type of Customers, 2020 - 2030 |
14 Europe Air Freshener Market Key Performance Indicators |
15 Europe Air Freshener Market - Opportunity Assessment |
15.1 Europe Air Freshener Market Opportunity Assessment, By Countries, 2020 & 2030F |
15.2 Europe Air Freshener Market Opportunity Assessment, By Product Type, 2020 & 2030F |
15.3 Europe Air Freshener Market Opportunity Assessment, By Application, 2020 & 2030F |
15.4 Europe Air Freshener Market Opportunity Assessment, By Type of Customers, 2020 & 2030F |
16 Europe Air Freshener Market - Competitive Landscape |
16.1 Europe Air Freshener Market Revenue Share, By Companies, 2023 |
16.2 Europe Air Freshener Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Company Profiles |
18 Recommendations |
19 Disclaimer |