Europe General Merchandise Market is expected to register significant growth in the coming year. Modern grocery retailers, Convenience stores, discounters, and online grocery retailing are the drivers for the growth of Europe General Merchandise Market. Additionally, due to the rapid urbanization, advent in IoT in retailing, an increase in the spending intensity of consumers, the rural and urban households witnessed a consistent development of disposable incomes. These are the arrangements that are encountering the most significant extension, with significant chains opening smaller stores in city and town centres, while restricting the developments of enormous organization outlets away out-of-town. Further, the economic outbreak of COVID-19 has created a huge challenge for retailers of the European market and has a significant impact on the market owing to a fluctuation in the demand and drastic shift in consumers'.

According to 6Wresearch, the Europe General Merchandise Market size is anticipated to register growth during 2020-26. The European market is witnessing vibrant growth in E-Commerce retailing and the advent of IoT in retails across some of the major countries such as, Germany, France, and the UK, which would further result in vast deployment of the general merchandise market in the region.  Germany and the United Kingdom have a solid balance outside of their domestic business sectors. However, the European region including Spain and Italy is also expected to register a rise in the growth of the general merchandise market over the forthcoming years due to the increase in modern grocery retailers, E-commerce retailing, Supermarkets, Hypermarkets, and Convenience. Additionally, consumer preferences are shifting toward hygienic and high-quality products.

Based on the Application, the grocery segment is witnessing huge growth due to the online and modern grocery stores in the region. Additionally, another segment that is expected to grow is the luxury markets. Currently, the retail market is reinventing itself due to changes in technology, and consumers' needs as instead of physical stores, the larger proportion of purchases covers online. Some of the leading companies in the European general merchandise market are Carrefour, Tesco, Schwarz Gruppe (Lidl), and Aldi.

The Europe General merchandise Market report thoroughly covers the market by type, application. and by key countries including Germany, France, the United Kingdom, Italy, and the rest of the region.  The Europe outlook report provides an unbiased and detailed analysis of the on-going Europe general merchandise market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies accordingly to the current and future market dynamics.

Key Highlights

• Europe General Merchandise Market Outlook
• Europe General Merchandise Market Overview
• Europe General Merchandise Market Forecast
• Historical Data for the period 2016-2019 and Market Forecast of Europe General Merchandise Market Revenues until 2026
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Type
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Application
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Countries
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for United Kingdom Wall Lamps Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Germany Wall Lamps Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Italy Wall Lamps Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for France Wall Lamps Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for rest of Europe Wall Lamps Market
• Market Drivers and Restraints
• Europe General Merchandise Market Trends
• Industry Life Cycle
• Porter’s Five Force Analysis
• Market Opportunity Assessment
• Europe General Merchandise Market Share, By Players
• Competitive Benchmarking

Markets Covered

The report provides a detailed analysis of the following market segments:

• By Type:
• Home and Furniture
• Garden
• Electrical
• Food and Drink
• Others
• By Application:
• Supermarket
• Retail Market
• Specialty Store
• E-tailer
• Others
• By Countries:
• United Kingdom
• Germany
• Italy
• France
• Rest of Europe