Market Forecast By Product Type (Non-Alcohol Based, Alcohol Based), By Product Form (Gel, Foam, Spray & Others), By Distribution Channel (Online, Offline), By End Users (Healthcare, Domestic Household, Educational Institution, Hospitality & Others (Public & Private offices, Retail, Transportation, etc.)),By Countries (Germany, Italy, France, United Kingdom & Rest of Europe) and competitive landscape
Product Code: ETC002289 | Publication Date: Apr 2020 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 |
According to 6Wresearch internal database and industry insights, the Europe Hand Sanitizer Market was valued at USD 1.8 billion in 2024 and is projected to reach nearly USD 2.7 billion by 2031, exhibiting a compound annual growth rate (CAGR) of 6.4% during the forecast period (2025–2031).
Report Name | Europe Hand Sanitizer Market |
Forecast Period | 2025-2031 |
Market Size | USD 2.7 billion by 2031 |
CAGR | 6.4% |
Growing Sector | Health Care |
The Europe Hand Sanitizer Market report thoroughly covers the market by product type, product form, distribution channel, end users, and countries. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which help stakeholders devise and align their market strategies according to current and future market dynamics.
The Europe Hand Sanitizer Market is expected to grow steadily, driven by rising consumer hygiene awareness, stricter workplace and public facility regulations, and increasing preference for hands-free/touchless dispensing.Innovation in formulations — such as gentler, skin-friendly, and naturally derived ingredients — and sustainable packaging are attracting customers. The expanding online retail infrastructure further enhances accessibility. Additionally, government policies and incentives, including hygiene improvement grants and health codes across educational, hospitality, and healthcare sectors, are boosting market adoption.
Below are some major growth drivers and their impact on market dynamics:
Drivers | Primary Segments Affected | Why It Matters |
Increased hygiene awareness | End Users (Commercial, Healthcare, Public) | This boosts demand across settings |
Workplace & public facility regulations | End Users & Countries | This ensures more installations and purchases |
Preference for gentler/natural products | Product Type (Non‑Alcohol Based, etc.) | This differentiates products and attracts niche users |
Growth of online retail channels | Distribution Channel | This improves reach and convenience |
Sustainable packaging & refill options | All product forms & channels | This appeals to eco‑conscious consumers |
Europe Hand Sanitizer Market is expected to grow significantly at a CAGR of 6.4% during the forecast period of 2025‑2031. The market is propelled by increasing regulatory mandates requiring hygiene stations in public places and workplaces. Consumers are more aware of skin health, pushing demand for non‑alcohol and natural formulations. The shift toward online and subscription purchases provides convenience. Innovation in touchless dispensers and refillable packaging adds both hygiene and sustainability value. Government health programs and standards (e.g. hygiene norms in schools and hospitality) further support market expansion.
Below mentioned are some major restraints and their influence on market dynamics:
Restraints | Primary Segments Affected | What This Means |
Regulatory requirements cost | All product forms & countries | This increases compliance burden on manufactures |
Ingredient cost volatility | Product Type (Alcohol & Non‑Alcohol) | This causes inconsistent pricing fluctuations and profit margins |
Skin irritation & safety concerns | End Users (Public, Healthcare, Domestic) | This limits certain formulations and can cause harm to skin |
Saturation of retail channels | Distribution Channel (Offline) | This leads to competition and thinner margins of the product |
Waste & packaging disposal issues | All product forms | This generates environmental and cost concerns |
Manufacturers face multiple challenges, including rising costs of key ingredients and the need to comply with stringent safety and labeling regulations. Product differentiation remains tough due to intense market competition. Ensuring efficacy, safety, and a pleasant user experience while using gentler or natural ingredients is technically demanding. Additionally, managing sustainable packaging and addressing consumer environmental concerns add further cost and complexity. All these challenges can be mitigated through continuous innovation and a strong focus on sustainability.
Some major trends contributing to the development of Europe Hand Sanitizer Market Growth are:
Key investment opportunities in the Europe Hand Sanitizer Market include:
Here are some top companies contributing to Europe Hand Sanitizer Market Share:
Company Name | Reckitt Benckiser Group plc |
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Established Year | 1823 |
Headquarters | Slough, United Kingdom |
Official Website | Click Here |
Reckitt Benckiser is a global leader in hygiene and health products, offering renowned hand sanitizer brands such as Dettol and Lysol. With strong retail and healthcare distribution networks, the company ensures accessibility and reliability across European markets.
Company Name | GOJO Industries, Inc. |
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Established Year | 1946 |
Headquarters | Akron, Ohio, USA (European operations in Germany) |
Official Website | Click Here |
GOJO Industries is best known for its PURELL brand of hand sanitizers, widely used in Europe’s healthcare, commercial, and consumer sectors. The company emphasizes hygiene innovation, effectiveness, and skin-friendly formulations in its product line.
Company Name | Laboratoires Anios |
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Established Year | 1966 |
Headquarters | Lille, France |
Official Website | Click Here |
Laboratoires Anios specializes in professional disinfectants and hygiene solutions, including hospital-grade hand sanitizers. The company leads the European healthcare market with high standards of safety, efficacy, and infection prevention.
Company Name | Saraya Co., Ltd. |
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Established Year | 1952 |
Headquarters | Osaka, Japan (European operations in Germany) |
Official Website | Click Here |
Saraya Co., Ltd. provides a diverse range of hygiene and sanitation products, including eco-friendly hand sanitizers. The company is known for sustainability-driven innovation and serves both institutional and consumer markets across Europe.
Company Name | B. Braun Melsungen AG |
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Established Year | 1839 |
Headquarters | Melsungen, Germany |
Official Website | Click Here |
B. Braun Melsungen AG is a leading provider of medical-grade hand sanitizers used in hospitals and healthcare facilities across Europe. The company is recognized for its commitment to quality, safety, and innovation in infection control.
European and national initiatives are promoting safer hygiene and sustainable personal care standards. The EU Cosmetics Regulation and Biocidal Products Regulation (BPR) mandate strict safety, efficacy, and labeling norms. Several public health agencies require mandatory sanitizer stations in schools, restaurants, and public transport hubs. Government tenders increasingly favor refillable and eco-friendly packaging to promote sustainability. Additionally, national grants and subsidies in countries such as Germany, France, and Italy support local manufacturing and innovation in sustainable packaging solutions.
The outlook for the Europe Hand Sanitizer Industry remains positive, driven by rising hygiene awareness and stringent regulatory enforcement. Innovation will focus on gentler formulations, touchless dispensing, and sustainable packaging. Refill systems and subscription-based models will become standard in the consumer market. Institutional demand — especially from healthcare, education, and hospitality sectors — will stay strong. Brands that align with eco-regulations and deliver a pleasant, skin-safe experience are expected to outperform competitors.
The report offers a comprehensive study of the following market segments and their leading categories.
According to Guneet Kaur, Senior Research Analyst, 6Wresearch, alcohol-based sanitizers dominate the market due to their proven germ-killing effectiveness and high adoption in both healthcare and consumer sectors.
Gel sanitizers are witnessing rapid growth due to easy application, quick drying, and skin-friendly features, making them highly preferred in both domestic and institutional settings.
The online distribution channel is expanding quickly, fueled by e-commerce adoption, competitive pricing, and doorstep delivery, which together enhance accessibility and convenience.
The healthcare sector remains the most significant end-user segment, with continuous sanitizer demand driven by infection control measures and strict hygiene standards in hospitals and clinics.
Germany is emerging as a leader in the Europe Hand Sanitizer Market, supported by industrial strength, public health initiatives, and rising consumer awareness about hygiene and sustainability.
The report subsequently covers the market by following segments and subsegments:
1. Executive Summary |
2. Introduction |
2.1 Report Description |
2.2 Key Highlights |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3. Europe Hand Sanitizer Market Overview |
3.1 Country Indicators |
3.2 Europe Hand Sanitizer Market Revenues and Volume, 2021-2031F |
3.3 Europe Hand Sanitizer Market Revenue Share, By Product Type, 2021 & 2031F |
3.4 Europe Hand Sanitizer Market Revenue Share, By Product Form, 2021 & 2031F |
3.5 Europe Hand Sanitizer Market Revenue Share, By Distribution Channels, 2021 & 2031F |
3.6 Europe Hand Sanitizer Market Revenue Share, By End Users, 2021 & 2031F |
3.7 Europe Hand Sanitizer Market Revenue Share, By Countries 2021 & 2031F |
3.8 Europe Hand Sanitizer Market - Industry Life Cycle |
3.9 Europe Hand Sanitizer Market - Porter’s Five Forces |
4. Europe Hand Sanitizer Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5. Europe Hand Sanitizer Market Trends |
6. Europe Hand Sanitizer Market Overview, By Product Type |
6.1 Europe Hand Sanitizer Market Revenues, By Gel, 2021-2031F |
6.2. Europe Hand Sanitizer Market Revenues, By Foam, 2021-2031F |
6.3. Europe Hand Sanitizer Market Revenues, By Spray, 2021-2031F |
6.4. Europe Hand Sanitizer Market Revenues, By Others, 2021-2031F |
7. Europe Hand Sanitizer Market Overview, By Product Form |
7.1 Europe Hand Sanitizer Market Revenues, By Alcohol-Based Sanitizers, 2021-2031F |
7.2 Europe Hand Sanitizer Market Revenues, By Non-Alcohol Based Sanitizers, 2021-2031F |
8. Europe Hand Sanitizer Market Overview, By Distribution Channels |
8.1 Europe Hand Sanitizer Market Revenues, By Online Channels, 2021-2031F |
8.2 Europe Hand Sanitizer Market Revenues, By Off-Line Channels, 2021-2031F |
9. Europe Hand Sanitizer Market Overview, By End Users |
9.1 Europe Hand Sanitizer Market Revenues, By Healthcare, 2021-2031F |
9.2. Europe Hand Sanitizer Market Revenues, By Domestic Household, 2021-2031F |
9.3. Europe Hand Sanitizer Market Revenues, By Educational Institution, 2021-2031F |
9.4. Europe Hand Sanitizer Market Revenues, By Hospitality, 2021-2031F |
9.5. Europe Hand Sanitizer Market Revenues, By Others, 2021-2031F |
10. Germany Hand Sanitizer Market Overview |
10.1 Germany Hand Sanitizer Market Revenues and Volume, 2021-2031F |
10.2 Germany Hand Sanitizer Market Revenue Share, By Product Type, 2021 & 2031F |
10.3 Germany Hand Sanitizer Market Revenue Share, By Product Form, 2021 & 2031F |
10.4 Germany Hand Sanitizer Market Revenue Share, By Distribution Channels, 2021 & 2031F |
10.5 Germany Hand Sanitizer Market Revenue Share, By End Users, 2021 & 2031F |
11. Italy Hand Sanitizer Market Overview |
11.1 Italy Hand Sanitizer Market Revenues and Volume, 2021-2031F |
11.2 Italy Hand Sanitizer Market Revenue Share, By Product Type, 2021 & 2031F |
11.3 Italy Hand Sanitizer Market Revenue Share, By Product Form, 2021 & 2031F |
11.4 Italy Hand Sanitizer Market Revenue Share, By Distribution Channels, 2021 & 2031F |
11.5 Italy Hand Sanitizer Market Revenue Share, By End Users, 2021 & 2031F |
12. France Hand Sanitizer Market Overview |
12.1 France Hand Sanitizer Market Revenues and Volume, 2021-2031F |
12.2 France Hand Sanitizer Market Revenue Share, By Product Type, 2021 & 2031F |
12.3 France Hand Sanitizer Market Revenue Share, By Product Form, 2021 & 2031F |
12.4 France Hand Sanitizer Market Revenue Share, By Distribution Channels, 2021 & 2031F |
12.5 France Hand Sanitizer Market Revenue Share, By End Users, 2021 & 2031F |
13. UK Hand Sanitizer Market Overview |
13.UK Hand Sanitizer Market Revenues and Volume, 2021-2031F |
13.2 UK Hand Sanitizer Market Revenue Share, By Product Type, 2021 & 2031F |
13.3 UK Hand Sanitizer Market Revenue Share, By Product Form, 2021 & 2031F |
13.4 UK Hand Sanitizer Market Revenue Share, By Distribution Channels, 2021 & 2031F |
13.5 UK Hand Sanitizer Market Revenue Share, By End Users, 2021 & 2031F |
14. Rest of Europe Hand Sanitizer Market Overview |
14.1 Rest of Europe Hand Sanitizer Market Revenues and Volume, 2021-2031F |
14.2 Rest of Europe Hand Sanitizer Market Revenue Share, By Product Type, 2021 & 2031F |
14.3 Rest of Europe Hand Sanitizer Market Revenue Share, By Product Form, 2021 & 2031F |
14.4 Rest of Europe Hand Sanitizer Market Revenue Share, By Distribution Channels, 2021 & 2031F |
14.5 Rest of Europe Hand Sanitizer Market Revenue Share, By End Users, 2021 & 2031F |
15. Europe Hand Sanitizer Market Competitive Landscape |
15.1 Europe Hand Sanitizer Market By Companies, 2021 |
15.2 Germany Hand Sanitizer Market By Companies, 2021 |
15.3 Italy Hand Sanitizer Market By Companies, 2021 |
15.4 France Hand Sanitizer Market By Companies, 2021 |
15.5 UK Hand Sanitizer Market By Companies, 2024 |
16. Europe Hand Sanitizer Market Competitive Benchmarking, By Operating Parameters |
17. Company Profiles |
18. Key Strategic Recommendations |
19. Disclaimer |