Europe Online Grocery Market Size & Growth Rate
According to 6Wresearch internal database and industry insights,
the Europe Online Grocery Market was valued at USD 142.6 billion in 2024 and is projected to cross USD 231.4 billion by 2031, growing at a compound annual growth rate (CAGR) of 7.2% during the forecast period (2025–2031).
Europe Online Grocery Market Highlights
Report Name |
Europe Online Grocery Market |
Forecast period |
2025-2031 |
CAGR |
7.2% |
Market Size |
USD 231.4 billion by 2031 |
Growing Sector |
App-Based Grocery Platform |
Topics Covered in the Europe Online Grocery Market Report
The Europe Online Grocery Market report thoroughly covers the market by product types, platforms, and countries. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders to devise and align their market strategies according to the current and future market dynamics.
Europe Online Grocery Market Synopsis
The Europe Online Grocery Market is anticipated to attain major growth owing to the increasing shift toward digital retail channels, encouraged by rising internet reach and the adoption of mobile-based grocery applications. Acceleration in the shift from physical supermarkets to online grocery stores due to the increasing working-class population, urbanization, and choosing convenience for comfort. Online grocery services have got major success among urban households, offering advantages such as doorstep delivery, broad product availability, and flexible payment options.
Evaluation of Growth Drivers in the Europe Online Grocery Market
Below mentioned are some prominent drivers and their influence to the market dynamics:
Drivers |
Primary Segments Affected |
Why it matters (evidence) |
Urbanization and Lifestyle Shifts |
App-Based, Food Grains, Dairy Products |
Demanding urban lifestyles and dual-income households are propelling consumers toward convenient online grocery platforms. |
Increasing Internet and Smartphone Penetration |
Web-Based, App-Based |
The increase in smartphone users and quick connectivity through 5G technology have extended the customer base for online grocery shopping. |
Growth of Digital Payment Ecosystems |
Personal Care, Household Products |
Rise in consumer faith in online transactions due to safe payment options through digital wallets and fintech applications. |
Expansion of Cold Chain Logistics |
Fruits & Vegetables, Meat & Meat Products |
The quality and freshness of perishable goods is enhancing through allocation of money in temperature-controlled storage and delivery systems. |
Retailers’ Omnichannel Strategy |
All Product Categories |
Integration of online and offline sales channels by major retailers is enhancing accessibility and consumer reach across Europe. |
The Europe Online Grocery Market size is projected to grow at the CAGR of 7.2% during the forecast period of 2025–2031. The online grocery market across Europe is driven by factors such as increasing digitalization, rise in demand for convenient shopping experiences, and increasing disposable income levels. The overall market outlook remains positive, supported by technological adoption and consumer behavioural transformation.
Evaluation of Restraints in the Europe Online Grocery Market
Below mentioned are some major restraints and their influence to the market dynamics:
Restraints |
Primary Segments Affected |
What this means (evidence) |
High Operational and Logistics Costs |
App-Based, Web-Based |
Operational prices for service providers increases due to handling cold chain logistics and last-mile delivery. |
Product Quality and Freshness Concerns |
Fruits & Vegetables, Meat & Meat Products |
Consumers most of the times reluctant to buy perishable items online due to quality inconsistencies at the time of transit. |
Market Competition and Price Pressure |
All Product Categories |
Major competition among key players give rise to recurring discounts, decreasing profit margins. |
Limited Penetration in Rural Areas |
Dry & Baking Products, Household Products |
Restriction in market expansion due to infrastructural challenges and lack of digital adoption in rural regions. |
Data Privacy Concerns |
App-Based Platforms |
Customer confidence gets hampered in digital platforms due to increasing concerns regarding cyber threats and consumer data misuse. |
Europe Online Grocery Market Challenges
Despite the rising adoption of online grocery platforms, the Europe Online Grocery Market faces numerous challenges such as high delivery prices, supply network complexity, and thin profit margins. Major operational problems are there such as handling perishable inventories, ensuring timely deliveries, and sustaining customer satisfaction at the time of peak demand periods. Furthermore, it becomes challenging for smaller local platforms to maintain competitiveness in the market due to the presence of renowned retail giants and the continuous need for technology upgrades.
Europe Online Grocery Market Trends
Several prominent trends reshaping the market growth include:
- Quick Commerce (Q-Commerce): The rising demand for 10–30 minute deliveries in major cities like London, Paris, and Berlin is reshaping the urban grocery landscape.
- Sustainability Focus: Companies are introducing eco-friendly packaging and electric delivery vehicles to minimize carbon footprints.
- AI-Driven Personalization: Consumer engagement is augmenting due to the utilisation of data analytics for personalised recommendations and predictive buying.
- Omnichannel Retail Integration: Retailers are combining in-store and online operations, helping customers to change swiftly between shopping channels.
Investment Opportunities in the Europe Online Grocery Industry
Some prominent investment opportunities in the market include:
- Automation and Smart Warehousing: Deployment of robotics and AI-enabled fulfilment centers to improve delivery efficiency.
- Green Logistics Solutions: Development of eco-friendly vehicles and recyclable packaging to meet sustainability targets.
- Regional Platform Partnerships: Collaborations between local retailers and tech startups to improve regional market penetration.
- Cross-Border E-Grocery Expansion: Launch of multinational online grocery platforms serving multiple European nations.
Top 5 Leading Players in the Europe Online Grocery Market
Some leading players operating in the Europe Online Grocery Market are:
1. Tesco PLC
Company Name |
Tesco PLC |
Established Year |
1919 |
Headquarters |
Welwyn Garden City, United Kingdom |
Official Website |
Click Here |
Tesco is one of the largest online grocery retailers in Europe, providing a broad range of products through its user-friendly app and express delivery services across multiple regions.
2. Carrefour S.A.
Company Name |
Carrefour S.A. |
Established Year |
1959 |
Headquarters |
Massy, France |
Official Website |
Click Here |
Carrefour is a pioneer in online grocery delivery and has allocated money largely in digital transformation and omnichannel integration to enrich consumer convenience.
3. Ocado Group Plc
Company Name |
Ocado Group Plc |
Established Year |
2000 |
Headquarters |
Hatfield, United Kingdom |
Official Website |
Click Here |
Ocado specializes in automated warehouses and robotics-driven order fulfillment, giving fast and reliable grocery delivery across the UK and Europe.
4. Ahold Delhaize N.V.
Company Name |
Ahold Delhaize N.V. |
Established Year |
2016 |
Headquarters |
Zaandam, Netherlands |
Official Website |
Click Here |
Ahold Delhaize functions as a leading grocery brands such as Albert Heijn and Delhaize, concentrating on sustainability and digital innovation in online grocery services.
5. REWE Group
Company Name |
REWE Group |
Established Year |
1927 |
Headquarters |
Cologne, Germany |
Official Website |
Click Here |
REWE Group gives robust online grocery services in Germany and neighbouring countries, focussing on quality, freshness, and eco-friendly delivery solutions.
Government Regulations Introduced in the Europe Online Grocery Market
Several initiatives have been introduced to promote sustainable retail and digital commerce by the European Government. Through augmenting cybersecurity, data privacy, and online consumer protection the European Digital Strategy promotes digital transformation. The EU Green Deal and Farm to Fork Strategy encourage sustainable production, packaging, and delivery practices in food retail. For example, France’s Anti-Waste Law (AGEC) mandates eco-friendly packaging.
Future Insights of the Europe Online Grocery Market
The Europe Online Grocery Market Growth is expected to increase in the upcoming years due to growing consumer confidence in e-commerce and the ongoing development of delivery infrastructure. Market growth can accelerate due to the rising demand for fresh produce, convenience, and time-saving shopping experiences. Moreover, advancements in AI-driven forecasting, robotic automation, and green logistics are anticipated to reshape operational models, helping companies to augment affordability while sustaining sustainability.
Market Segmentation Analysis
The report offers a comprehensive study of the subsequent market segments and their leading categories.
App-Based Platforms to Dominate the Market – By Platform
According to Parth, Senior Research Analyst at 6Wresearch, the App-Based Platform segment holds the largest Europe Online Grocery Market Share due to the increasing use of smartphones and the ease of placing orders through mobile apps providing customised deals, one-click checkout, and real-time tracking.
Bread, Bakery and Dairy Products to Dominate the Market – By Product Type
The Bread, Bakery and Dairy Products category dominates the Europe Online Grocery Industry. This segment gets advantage from high purchase frequency and subscription-based deliveries, propelled by consistent consumer requirement for daily-use essentials.
Germany to Dominate the Market – By Country
Germany leads the market, encouraged by strong digital infrastructure, high consumer spending, and the presence of major retailers like REWE and Amazon Fresh. Additionally, the government’s push toward e-commerce digitization promotes widespread market deployment.
Key Attractiveness of the Report
- 10 Years of Market Numbers.
- Historical Data Starting from 2021 to 2024.
- Base Year: 2024.
- Forecast Data until 2031.
- Key Performance Indicators Impacting the Market.
- Major Upcoming Developments and Projects.
Key Highlights of the Report:
- Europe Online Grocery Market Outlook
- Market Size of Europe Online Grocery Market, 2024
- Forecast of Europe Online Grocery Market, 2031
- Historical Data and Forecast of Europe Online Grocery Revenues & Volume for the Period 2021 - 2031
- Europe Online Grocery Market Trend Evolution
- Europe Online Grocery Market Drivers and Challenges
- Europe Online Grocery Price Trends
- Europe Online Grocery Porter's Five Forces
- Europe Online Grocery Industry Life Cycle
- Historical Data and Forecast of Europe Online Grocery Market Revenues & Volume By Product Type for the Period 2021 - 2031
- Historical Data and Forecast of Europe Online Grocery Market Revenues & Volume By Food Grains for the Period 2021 - 2031
- Historical Data and Forecast of Europe Online Grocery Market Revenues & Volume By Bread, Bakery and Dairy Products for the Period 2021 - 2031
- Historical Data and Forecast of Europe Online Grocery Market Revenues & Volume By Fruits and Vegetables for the Period 2021 - 2031
- Historical Data and Forecast of Europe Online Grocery Market Revenues & Volume By Personal Care for the Period 2021 - 2031
- Historical Data and Forecast of Europe Online Grocery Market Revenues & Volume By Dry and Baking Products for the Period 2021 - 2031
- Historical Data and Forecast of Europe Online Grocery Market Revenues & Volume By Household Products for the Period 2021 - 2031
- Historical Data and Forecast of Europe Online Grocery Market Revenues & Volume By Meat and Meat Products for the Period 2021 - 2031
- Historical Data and Forecast of Europe Food Grains Online Grocery Market Revenues & Volume By Others for the Period 2021 - 2031
- Historical Data and Forecast of Germany Online Grocery Market Revenues & Volume By Product Type for the Period 2021 - 2031
- Historical Data and Forecast of Germany Online Grocery Market Revenues & Volume By Food Grains for the Period 2021 - 2031
- Historical Data and Forecast of Germany Online Grocery Market Revenues & Volume By Bread, Bakery and Dairy Products for the Period 2021 - 2031
- Historical Data and Forecast of Germany Online Grocery Market Revenues & Volume By Fruits and Vegetables for the Period 2021 - 2031
- Historical Data and Forecast of Germany Online Grocery Market Revenues & Volume By Personal Care for the Period 2021 - 2031
- Historical Data and Forecast of Germany Online Grocery Market Revenues & Volume By Dry and Baking Products for the Period 2021 - 2031
- Historical Data and Forecast of Germany Online Grocery Market Revenues & Volume By Household Products for the Period 2021 - 2031
- Historical Data and Forecast of Germany Online Grocery Market Revenues & Volume By Meat and Meat Products for the Period 2021 - 2031
- Historical Data and Forecast of Germany Food Grains Online Grocery Market Revenues & Volume By Others for the Period 2021 - 2031
- Historical Data and Forecast of United Kingdom Online Grocery Market Revenues & Volume By Product Type for the Period 2021 - 2031
- Historical Data and Forecast of United Kingdom Online Grocery Market Revenues & Volume By Food Grains for the Period 2021 - 2031
- Historical Data and Forecast of United Kingdom Online Grocery Market Revenues & Volume By Bread, Bakery and Dairy Products for the Period 2021 - 2031
- Historical Data and Forecast of United Kingdom Online Grocery Market Revenues & Volume By Fruits and Vegetables for the Period 2021 - 2031
- Historical Data and Forecast of United Kingdom Online Grocery Market Revenues & Volume By Personal Care for the Period 2021 - 2031
- Historical Data and Forecast of United Kingdom Online Grocery Market Revenues & Volume By Dry and Baking Products for the Period 2021 - 2031
- Historical Data and Forecast of United Kingdom Online Grocery Market Revenues & Volume By Household Products for the Period 2021 - 2031
- Historical Data and Forecast of United Kingdom Online Grocery Market Revenues & Volume By Meat and Meat Products for the Period 2021 - 2031
- Historical Data and Forecast of United Kingdom Food Grains Online Grocery Market Revenues & Volume By Others for the Period 2021 - 2031
- Historical Data and Forecast of France Online Grocery Market Revenues & Volume By Product Type for the Period 2021 - 2031
- Historical Data and Forecast of France Online Grocery Market Revenues & Volume By Food Grains for the Period 2021 - 2031
- Historical Data and Forecast of France Online Grocery Market Revenues & Volume By Bread, Bakery and Dairy Products for the Period 2021 - 2031
- Historical Data and Forecast of France Online Grocery Market Revenues & Volume By Fruits and Vegetables for the Period 2021 - 2031
- Historical Data and Forecast of France Online Grocery Market Revenues & Volume By Personal Care for the Period 2021 - 2031
- Historical Data and Forecast of France Online Grocery Market Revenues & Volume By Dry and Baking Products for the Period 2021 - 2031
- Historical Data and Forecast of France Online Grocery Market Revenues & Volume By Household Products for the Period 2021 - 2031
- Historical Data and Forecast of France Online Grocery Market Revenues & Volume By Meat and Meat Products for the Period 2021 - 2031
- Historical Data and Forecast of France Food Grains Online Grocery Market Revenues & Volume By Others for the Period 2021 - 2031
- Historical Data and Forecast of Italy Online Grocery Market Revenues & Volume By Product Type for the Period 2021 - 2031
- Historical Data and Forecast of Italy Online Grocery Market Revenues & Volume By Food Grains for the Period 2021 - 2031
- Historical Data and Forecast of Italy Online Grocery Market Revenues & Volume By Bread, Bakery and Dairy Products for the Period 2021 - 2031
- Historical Data and Forecast of Italy Online Grocery Market Revenues & Volume By Fruits and Vegetables for the Period 2021 - 2031
- Historical Data and Forecast of Italy Online Grocery Market Revenues & Volume By Personal Care for the Period 2021 - 2031
- Historical Data and Forecast of Italy Online Grocery Market Revenues & Volume By Dry and Baking Products for the Period 2021 - 2031
- Historical Data and Forecast of Italy Online Grocery Market Revenues & Volume By Household Products for the Period 2021 - 2031
- Historical Data and Forecast of Italy Online Grocery Market Revenues & Volume By Meat and Meat Products for the Period 2021 - 2031
- Historical Data and Forecast of Italy Food Grains Online Grocery Market Revenues & Volume By Others for the Period 2021 - 2031
- Historical Data and Forecast of Russia Online Grocery Market Revenues & Volume By Product Type for the Period 2021 - 2031
- Historical Data and Forecast of Russia Online Grocery Market Revenues & Volume By Food Grains for the Period 2021 - 2031
- Historical Data and Forecast of Russia Online Grocery Market Revenues & Volume By Bread, Bakery and Dairy Products for the Period 2021 - 2031
- Historical Data and Forecast of Russia Online Grocery Market Revenues & Volume By Fruits and Vegetables for the Period 2021 - 2031
- Historical Data and Forecast of Russia Online Grocery Market Revenues & Volume By Personal Care for the Period 2021 - 2031
- Historical Data and Forecast of Russia Online Grocery Market Revenues & Volume By Dry and Baking Products for the Period 2021 - 2031
- Historical Data and Forecast of Russia Online Grocery Market Revenues & Volume By Household Products for the Period 2021 - 2031
- Historical Data and Forecast of Russia Online Grocery Market Revenues & Volume By Meat and Meat Products for the Period 2021 - 2031
- Historical Data and Forecast of Russia Food Grains Online Grocery Market Revenues & Volume By Others for the Period 2021 - 2031
- Historical Data and Forecast of Spain Online Grocery Market Revenues & Volume By Product Type for the Period 2021 - 2031
- Historical Data and Forecast of Spain Online Grocery Market Revenues & Volume By Food Grains for the Period 2021 - 2031
- Historical Data and Forecast of Spain Online Grocery Market Revenues & Volume By Bread, Bakery and Dairy Products for the Period 2021 - 2031
- Historical Data and Forecast of Spain Online Grocery Market Revenues & Volume By Fruits and Vegetables for the Period 2021 - 2031
- Historical Data and Forecast of Spain Online Grocery Market Revenues & Volume By Personal Care for the Period 2021 - 2031
- Historical Data and Forecast of Spain Online Grocery Market Revenues & Volume By Dry and Baking Products for the Period 2021 - 2031
- Historical Data and Forecast of Spain Online Grocery Market Revenues & Volume By Household Products for the Period 2021 - 2031
- Historical Data and Forecast of Spain Online Grocery Market Revenues & Volume By Meat and Meat Products for the Period 2021 - 2031
- Historical Data and Forecast of Spain Food Grains Online Grocery Market Revenues & Volume By Others for the Period 2021 - 2031
- Historical Data and Forecast of Rest of Europe Online Grocery Market Revenues & Volume By Product Type for the Period 2021 - 2031
- Historical Data and Forecast of Rest of Europe Online Grocery Market Revenues & Volume By Food Grains for the Period 2021 - 2031
- Historical Data and Forecast of Rest of Europe Online Grocery Market Revenues & Volume By Bread, Bakery and Dairy Products for the Period 2021 - 2031
- Historical Data and Forecast of Rest of Europe Online Grocery Market Revenues & Volume By Fruits and Vegetables for the Period 2021 - 2031
- Historical Data and Forecast of Rest of Europe Online Grocery Market Revenues & Volume By Personal Care for the Period 2021 - 2031
- Historical Data and Forecast of Rest of Europe Online Grocery Market Revenues & Volume By Dry and Baking Products for the Period 2021 - 2031
- Historical Data and Forecast of Rest of Europe Online Grocery Market Revenues & Volume By Household Products for the Period 2021 - 2031
- Historical Data and Forecast of Rest of Europe Online Grocery Market Revenues & Volume By Meat and Meat Products for the Period 2021 - 2031
- Historical Data and Forecast of Rest of Europe Food Grains Online Grocery Market Revenues & Volume By Others for the Period 2021 - 2031
- Historical Data and Forecast of Europe Online Grocery Market Revenues & Volume By Platform for the Period 2021 - 2031
- Historical Data and Forecast of Europe Online Grocery Market Revenues & Volume By App-based for the Period 2021 - 2031
- Historical Data and Forecast of Europe Online Grocery Market Revenues & Volume By Web-based for the Period 2021 - 2031
- Historical Data and Forecast of Germany Online Grocery Market Revenues & Volume By Platform for the Period 2021 - 2031
- Historical Data and Forecast of Germany Online Grocery Market Revenues & Volume By App-based for the Period 2021 - 2031
- Historical Data and Forecast of Germany Online Grocery Market Revenues & Volume By Web-based for the Period 2021 - 2031
- Historical Data and Forecast of United Kingdom Online Grocery Market Revenues & Volume By Platform for the Period 2021 - 2031
- Historical Data and Forecast of United Kingdom Online Grocery Market Revenues & Volume By App-based for the Period 2021 - 2031
- Historical Data and Forecast of United Kingdom Online Grocery Market Revenues & Volume By Web-based for the Period 2021 - 2031
- Historical Data and Forecast of France Online Grocery Market Revenues & Volume By Platform for the Period 2021 - 2031
- Historical Data and Forecast of France Online Grocery Market Revenues & Volume By App-based for the Period 2021 - 2031
- Historical Data and Forecast of France Online Grocery Market Revenues & Volume By Web-based for the Period 2021 - 2031
- Historical Data and Forecast of Italy Online Grocery Market Revenues & Volume By Platform for the Period 2021 - 2031
- Historical Data and Forecast of Italy Online Grocery Market Revenues & Volume By App-based for the Period 2021 - 2031
- Historical Data and Forecast of Italy Online Grocery Market Revenues & Volume By Web-based for the Period 2021 - 2031
- Historical Data and Forecast of Russia Online Grocery Market Revenues & Volume By Platform for the Period 2021 - 2031
- Historical Data and Forecast of Russia Online Grocery Market Revenues & Volume By App-based for the Period 2021 - 2031
- Historical Data and Forecast of Russia Online Grocery Market Revenues & Volume By Web-based for the Period 2021 - 2031
- Historical Data and Forecast of Spain Online Grocery Market Revenues & Volume By Platform for the Period 2021 - 2031
- Historical Data and Forecast of Spain Online Grocery Market Revenues & Volume By App-based for the Period 2021 - 2031
- Historical Data and Forecast of Spain Online Grocery Market Revenues & Volume By Web-based for the Period 2021 - 2031
- Historical Data and Forecast of Rest of Europe Online Grocery Market Revenues & Volume By Platform for the Period 2021 - 2031
- Historical Data and Forecast of Rest of Europe Online Grocery Market Revenues & Volume By App-based for the Period 2021 - 2031
- Historical Data and Forecast of Rest of Europe Online Grocery Market Revenues & Volume By Web-based for the Period 2021 - 2031
- Europe Online Grocery Market - Key Performance Indicators
- Europe Online Grocery Market - Import Export Trade Statistics
- Europe Online Grocery Market - Opportunity Assessment By Countries
- Europe Online Grocery Market - Opportunity Assessment By Product Type
- Europe Online Grocery Market - Opportunity Assessment By Platform
- Europe Online Grocery Market - Top Companies Market Share
- Europe Online Grocery Market - Top Companies Profiles
- Europe Online Grocery Market - Comparison of Players in Technical and Operating Parameters
- Europe Online Grocery Market - Strategic Recommendations
Market Covered
The report offers a comprehensive study of the subsequent market segments:
By Country
- Germany
- United Kingdom
- France
- Italy
- Russia
- Spain
- Rest of Europe
By Product Type
- Food Grains
- Bread, Bakery and Dairy Products
- Fruits and Vegetables
- Personal Care
- Dry and Baking Products
- Household Products
- Meat and Meat Products
- Others
By Platform