| Product Code: ETC7187990 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Fiji toys import market continues to thrive with significant growth rates, showcasing a CAGR of 15.7% from 2020 to 2024. The top countries exporting to Fiji in 2024 are China, USA, Hong Kong, New Zealand, and Australia, indicating a diverse range of sources. Despite this diversity, the Herfindahl-Hirschman Index (HHI) remained at very high levels in 2024, suggesting a concentrated market. The impressive growth rate of 129.29% from 2023 to 2024 underscores the increasing demand for toys in Fiji, making it a promising market for international exporters.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Fiji Toys Market Overview |
3.1 Fiji Country Macro Economic Indicators |
3.2 Fiji Toys Market Revenues & Volume, 2021 & 2031F |
3.3 Fiji Toys Market - Industry Life Cycle |
3.4 Fiji Toys Market - Porter's Five Forces |
3.5 Fiji Toys Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Fiji Toys Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Fiji Toys Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of families in Fiji, leading to higher spending on toys. |
4.2.2 Growing emphasis on educational and interactive toys, driving demand for innovative products. |
4.2.3 Tourism industry growth in Fiji, boosting sales of souvenirs and toys targeted at tourists. |
4.3 Market Restraints |
4.3.1 Competition from imported toys and global toy brands affecting local manufacturers. |
4.3.2 Limited retail infrastructure and distribution channels in remote areas of Fiji. |
4.3.3 Economic fluctuations impacting consumer spending on non-essential items like toys. |
5 Fiji Toys Market Trends |
6 Fiji Toys Market, By Types |
6.1 Fiji Toys Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Fiji Toys Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Fiji Toys Market Revenues & Volume, By Infant and Preschool Toys, 2021- 2031F |
6.1.4 Fiji Toys Market Revenues & Volume, By Dolls, 2021- 2031F |
6.1.5 Fiji Toys Market Revenues & Volume, By Games and Puzzles, 2021- 2031F |
6.1.6 Fiji Toys Market Revenues & Volume, By Construction Toys, 2021- 2031F |
6.1.7 Fiji Toys Market Revenues & Volume, By Outdoor and Sports Toys, 2021- 2031F |
6.1.8 Fiji Toys Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Fiji Toys Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Fiji Toys Market Revenues & Volume, By 0-3 Years, 2021- 2031F |
6.2.3 Fiji Toys Market Revenues & Volume, By 3-5 Years, 2021- 2031F |
6.2.4 Fiji Toys Market Revenues & Volume, By 5-12 Years, 2021- 2031F |
6.2.5 Fiji Toys Market Revenues & Volume, By 12-18 Years, 2021- 2031F |
6.2.6 Fiji Toys Market Revenues & Volume, By 18+ Years, 2021- 2031F |
7 Fiji Toys Market Import-Export Trade Statistics |
7.1 Fiji Toys Market Export to Major Countries |
7.2 Fiji Toys Market Imports from Major Countries |
8 Fiji Toys Market Key Performance Indicators |
8.1 Average spending per household on toys in Fiji. |
8.2 Number of new educational toy launches in the market. |
8.3 Percentage of toy sales to tourists in Fiji. |
8.4 Toy industry's contribution to Fiji's GDP. |
8.5 Customer satisfaction and loyalty metrics for local toy brands. |
9 Fiji Toys Market - Opportunity Assessment |
9.1 Fiji Toys Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Fiji Toys Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Fiji Toys Market - Competitive Landscape |
10.1 Fiji Toys Market Revenue Share, By Companies, 2024 |
10.2 Fiji Toys Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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