| Product Code: ETC7259905 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Gambia Cross-border B2C E-commerce Market Overview |
3.1 Gambia Country Macro Economic Indicators |
3.2 Gambia Cross-border B2C E-commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Gambia Cross-border B2C E-commerce Market - Industry Life Cycle |
3.4 Gambia Cross-border B2C E-commerce Market - Porter's Five Forces |
3.5 Gambia Cross-border B2C E-commerce Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.6 Gambia Cross-border B2C E-commerce Market Revenues & Volume Share, By Offering, 2021 & 2031F |
3.7 Gambia Cross-border B2C E-commerce Market Revenues & Volume Share, By Payment Method, 2021 & 2031F |
3.8 Gambia Cross-border B2C E-commerce Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Gambia Cross-border B2C E-commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in The Gambia |
4.2.2 Growing consumer preference for online shopping and convenience |
4.2.3 Expansion of logistics and delivery infrastructure in the region |
4.3 Market Restraints |
4.3.1 Limited access to digital payment solutions and financial inclusivity |
4.3.2 Cross-border trade regulations and customs procedures |
4.3.3 Security concerns related to online transactions and data privacy |
5 Gambia Cross-border B2C E-commerce Market Trends |
6 Gambia Cross-border B2C E-commerce Market, By Types |
6.1 Gambia Cross-border B2C E-commerce Market, By Category |
6.1.1 Overview and Analysis |
6.1.2 Gambia Cross-border B2C E-commerce Market Revenues & Volume, By Category, 2021- 2031F |
6.1.3 Gambia Cross-border B2C E-commerce Market Revenues & Volume, By Apparel and Accessories, 2021- 2031F |
6.1.4 Gambia Cross-border B2C E-commerce Market Revenues & Volume, By Personal Care and Beauty, 2021- 2031F |
6.1.5 Gambia Cross-border B2C E-commerce Market Revenues & Volume, By Entertainment and Education, 2021- 2031F |
6.1.6 Gambia Cross-border B2C E-commerce Market Revenues & Volume, By Healthcare and Nutrition, 2021- 2031F |
6.1.7 Gambia Cross-border B2C E-commerce Market Revenues & Volume, By Food and Beverage, 2021- 2031F |
6.1.8 Gambia Cross-border B2C E-commerce Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Gambia Cross-border B2C E-commerce Market, By Offering |
6.2.1 Overview and Analysis |
6.2.2 Gambia Cross-border B2C E-commerce Market Revenues & Volume, By Assorted Brand, 2021- 2031F |
6.2.3 Gambia Cross-border B2C E-commerce Market Revenues & Volume, By In-House Brands, 2021- 2031F |
6.3 Gambia Cross-border B2C E-commerce Market, By Payment Method |
6.3.1 Overview and Analysis |
6.3.2 Gambia Cross-border B2C E-commerce Market Revenues & Volume, By Digital Wallets, 2021- 2031F |
6.3.3 Gambia Cross-border B2C E-commerce Market Revenues & Volume, By Internet Banking, 2021- 2031F |
6.3.4 Gambia Cross-border B2C E-commerce Market Revenues & Volume, By Credit/Debit Cards, 2021- 2031F |
6.3.5 Gambia Cross-border B2C E-commerce Market Revenues & Volume, By Others, 2021- 2031F |
6.4 Gambia Cross-border B2C E-commerce Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Gambia Cross-border B2C E-commerce Market Revenues & Volume, By Adults, 2021- 2031F |
6.4.3 Gambia Cross-border B2C E-commerce Market Revenues & Volume, By Teenagers/Millennial, 2021- 2031F |
6.4.4 Gambia Cross-border B2C E-commerce Market Revenues & Volume, By Senior Citizens, 2021- 2031F |
6.4.5 Gambia Cross-border B2C E-commerce Market Revenues & Volume, By Others, 2021- 2031F |
7 Gambia Cross-border B2C E-commerce Market Import-Export Trade Statistics |
7.1 Gambia Cross-border B2C E-commerce Market Export to Major Countries |
7.2 Gambia Cross-border B2C E-commerce Market Imports from Major Countries |
8 Gambia Cross-border B2C E-commerce Market Key Performance Indicators |
8.1 Average order value (AOV) for cross-border transactions |
8.2 Percentage of repeat customers in the Gambia cross-border e-commerce market |
8.3 Average delivery time for cross-border orders |
8.4 Number of active cross-border e-commerce platforms serving the Gambian market |
8.5 Percentage of cross-border e-commerce transactions using local currency |
9 Gambia Cross-border B2C E-commerce Market - Opportunity Assessment |
9.1 Gambia Cross-border B2C E-commerce Market Opportunity Assessment, By Category, 2021 & 2031F |
9.2 Gambia Cross-border B2C E-commerce Market Opportunity Assessment, By Offering, 2021 & 2031F |
9.3 Gambia Cross-border B2C E-commerce Market Opportunity Assessment, By Payment Method, 2021 & 2031F |
9.4 Gambia Cross-border B2C E-commerce Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Gambia Cross-border B2C E-commerce Market - Competitive Landscape |
10.1 Gambia Cross-border B2C E-commerce Market Revenue Share, By Companies, 2024 |
10.2 Gambia Cross-border B2C E-commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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