| Product Code: ETC7259906 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Gambia Cross-border E-commerce Market Overview |
3.1 Gambia Country Macro Economic Indicators |
3.2 Gambia Cross-border E-commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Gambia Cross-border E-commerce Market - Industry Life Cycle |
3.4 Gambia Cross-border E-commerce Market - Porter's Five Forces |
3.5 Gambia Cross-border E-commerce Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.6 Gambia Cross-border E-commerce Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Gambia Cross-border E-commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increased internet penetration and smartphone usage in The Gambia |
4.2.2 Growing middle-class population with higher disposable income |
4.2.3 Expansion of international e-commerce platforms into The Gambian market |
4.3 Market Restraints |
4.3.1 Limited payment options and concerns about online payment security |
4.3.2 Poor logistics infrastructure leading to delays in cross-border deliveries |
4.3.3 Lack of awareness and trust in cross-border e-commerce among Gambian consumers |
5 Gambia Cross-border E-commerce Market Trends |
6 Gambia Cross-border E-commerce Market, By Types |
6.1 Gambia Cross-border E-commerce Market, By Platform |
6.1.1 Overview and Analysis |
6.1.2 Gambia Cross-border E-commerce Market Revenues & Volume, By Platform, 2021- 2031F |
6.1.3 Gambia Cross-border E-commerce Market Revenues & Volume, By B2B, 2021- 2031F |
6.1.4 Gambia Cross-border E-commerce Market Revenues & Volume, By B2C, 2021- 2031F |
6.1.5 Gambia Cross-border E-commerce Market Revenues & Volume, By C2C, 2021- 2031F |
6.2 Gambia Cross-border E-commerce Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Gambia Cross-border E-commerce Market Revenues & Volume, By Food & Beverage, 2021- 2031F |
6.2.3 Gambia Cross-border E-commerce Market Revenues & Volume, By Personal Care, 2021- 2031F |
6.2.4 Gambia Cross-border E-commerce Market Revenues & Volume, By Furniture & Appliances, 2021- 2031F |
6.2.5 Gambia Cross-border E-commerce Market Revenues & Volume, By Toys, 2021- 2031F |
6.2.6 Gambia Cross-border E-commerce Market Revenues & Volume, By Hobby & DIY, 2021- 2031F |
7 Gambia Cross-border E-commerce Market Import-Export Trade Statistics |
7.1 Gambia Cross-border E-commerce Market Export to Major Countries |
7.2 Gambia Cross-border E-commerce Market Imports from Major Countries |
8 Gambia Cross-border E-commerce Market Key Performance Indicators |
8.1 Average order value (AOV) for cross-border e-commerce transactions in The Gambia |
8.2 Percentage of mobile traffic and transactions on e-commerce platforms |
8.3 Customer satisfaction score for cross-border deliveries in The Gambia |
9 Gambia Cross-border E-commerce Market - Opportunity Assessment |
9.1 Gambia Cross-border E-commerce Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.2 Gambia Cross-border E-commerce Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Gambia Cross-border E-commerce Market - Competitive Landscape |
10.1 Gambia Cross-border E-commerce Market Revenue Share, By Companies, 2024 |
10.2 Gambia Cross-border E-commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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