| Product Code: ETC7268943 | Publication Date: Sep 2024 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the past year, the import trend for packaged atta in the Gambia market experienced a steady increase. This growth was driven by rising consumer demand for convenience and quality in the food sector.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Gambia Packaged Atta Market Overview |
3.1 Gambia Country Macro Economic Indicators |
3.2 Gambia Packaged Atta Market Revenues & Volume, 2021 & 2031F |
3.3 Gambia Packaged Atta Market - Industry Life Cycle |
3.4 Gambia Packaged Atta Market - Porter's Five Forces |
3.5 Gambia Packaged Atta Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Gambia Packaged Atta Market Revenues & Volume Share, By Pack Type, 2021 & 2031F |
3.7 Gambia Packaged Atta Market Revenues & Volume Share, By Pack Size, 2021 & 2031F |
3.8 Gambia Packaged Atta Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Gambia Packaged Atta Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of using packaged atta |
4.2.2 Growth in the population of working individuals leading to higher demand for convenient food products |
4.2.3 Rising disposable incomes in Gambia, leading to increased spending on packaged food items |
4.3 Market Restraints |
4.3.1 Price volatility in raw material prices impacting the production cost of packaged atta |
4.3.2 Competition from local mills providing freshly ground atta to consumers |
4.3.3 Challenges in distribution and reach in remote areas of Gambia |
5 Gambia Packaged Atta Market Trends |
6 Gambia Packaged Atta Market, By Types |
6.1 Gambia Packaged Atta Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Gambia Packaged Atta Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Gambia Packaged Atta Market Revenues & Volume, By Whole Wheat, 2021- 2031F |
6.1.4 Gambia Packaged Atta Market Revenues & Volume, By Multigrain, 2021- 2031F |
6.2 Gambia Packaged Atta Market, By Pack Type |
6.2.1 Overview and Analysis |
6.2.2 Gambia Packaged Atta Market Revenues & Volume, By Pouches, 2021- 2031F |
6.2.3 Gambia Packaged Atta Market Revenues & Volume, By Woven Bags, 2021- 2031F |
6.3 Gambia Packaged Atta Market, By Pack Size |
6.3.1 Overview and Analysis |
6.3.2 Gambia Packaged Atta Market Revenues & Volume, By 10 Kg, 2021- 2031F |
6.3.3 Gambia Packaged Atta Market Revenues & Volume, By 5 Kg, 2021- 2031F |
6.3.4 Gambia Packaged Atta Market Revenues & Volume, By 1 Kg, 2021- 2031F |
6.3.5 Gambia Packaged Atta Market Revenues & Volume, By Others, 2021- 2031F |
6.4 Gambia Packaged Atta Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Gambia Packaged Atta Market Revenues & Volume, By General Trade, 2021- 2031F |
6.4.3 Gambia Packaged Atta Market Revenues & Volume, By Modern Trade, 2021- 2031F |
6.4.4 Gambia Packaged Atta Market Revenues & Volume, By Online, 2021- 2031F |
6.4.5 Gambia Packaged Atta Market Revenues & Volume, By E-Commerce, 2021- 2031F |
7 Gambia Packaged Atta Market Import-Export Trade Statistics |
7.1 Gambia Packaged Atta Market Export to Major Countries |
7.2 Gambia Packaged Atta Market Imports from Major Countries |
8 Gambia Packaged Atta Market Key Performance Indicators |
8.1 Consumer engagement through social media platforms |
8.2 Market penetration in rural areas |
8.3 Customer satisfaction levels through surveys and feedback |
8.4 Brand loyalty and repeat purchase rates |
8.5 Product innovation and new product development timelines |
9 Gambia Packaged Atta Market - Opportunity Assessment |
9.1 Gambia Packaged Atta Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Gambia Packaged Atta Market Opportunity Assessment, By Pack Type, 2021 & 2031F |
9.3 Gambia Packaged Atta Market Opportunity Assessment, By Pack Size, 2021 & 2031F |
9.4 Gambia Packaged Atta Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Gambia Packaged Atta Market - Competitive Landscape |
10.1 Gambia Packaged Atta Market Revenue Share, By Companies, 2024 |
10.2 Gambia Packaged Atta Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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