| Product Code: ETC10866404 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
The Gambia soju market witnessed a declining import trend during 2020-2024, with a CAGR of -15.63%. Particularly in 2023-2024, there was a significant year-on-year decrease in import growth rate at -28.30%. These figures indicate an overall decrease in soju imports over the specified period.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Gambia Soju Market Overview |
3.1 Gambia Country Macro Economic Indicators |
3.2 Gambia Soju Market Revenues & Volume, 2022 & 2032F |
3.3 Gambia Soju Market - Industry Life Cycle |
3.4 Gambia Soju Market - Porter's Five Forces |
3.5 Gambia Soju Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Gambia Soju Market Revenues & Volume Share, By Alcohol Content, 2022 & 2032F |
3.7 Gambia Soju Market Revenues & Volume Share, By Flavor Type, 2022 & 2032F |
3.8 Gambia Soju Market Revenues & Volume Share, By End User, 2022 & 2032F |
3.9 Gambia Soju Market Revenues & Volume Share, By Channel, 2022 & 2032F |
4 Gambia Soju Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Gambia |
4.2.2 Changing consumer preferences towards premium alcoholic beverages |
4.2.3 Growing tourism industry in Gambia |
4.3 Market Restraints |
4.3.1 Strict regulations on alcohol advertising and promotion in Gambia |
4.3.2 High taxation on alcoholic beverages in Gambia |
5 Gambia Soju Market Trends |
6 Gambia Soju Market, By Types |
6.1 Gambia Soju Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Gambia Soju Market Revenues & Volume, By Product Type, 2022 - 2032F |
6.1.3 Gambia Soju Market Revenues & Volume, By Distilled Soju, 2022 - 2032F |
6.1.4 Gambia Soju Market Revenues & Volume, By Diluted Soju, 2022 - 2032F |
6.1.5 Gambia Soju Market Revenues & Volume, By Ready-to-Drink Soju, 2022 - 2032F |
6.2 Gambia Soju Market, By Alcohol Content |
6.2.1 Overview and Analysis |
6.2.2 Gambia Soju Market Revenues & Volume, By High Alcohol (20-25%), 2022 - 2032F |
6.2.3 Gambia Soju Market Revenues & Volume, By Moderate Alcohol (15-20%), 2022 - 2032F |
6.2.4 Gambia Soju Market Revenues & Volume, By Low Alcohol (<15%), 2022 - 2032F |
6.3 Gambia Soju Market, By Flavor Type |
6.3.1 Overview and Analysis |
6.3.2 Gambia Soju Market Revenues & Volume, By Traditional, 2022 - 2032F |
6.3.3 Gambia Soju Market Revenues & Volume, By Fruit-Infused, 2022 - 2032F |
6.3.4 Gambia Soju Market Revenues & Volume, By Herbal, 2022 - 2032F |
6.4 Gambia Soju Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Gambia Soju Market Revenues & Volume, By Bars & Restaurants, 2022 - 2032F |
6.4.3 Gambia Soju Market Revenues & Volume, By Retail Consumers, 2022 - 2032F |
6.4.4 Gambia Soju Market Revenues & Volume, By Convenience Stores, 2022 - 2032F |
6.5 Gambia Soju Market, By Channel |
6.5.1 Overview and Analysis |
6.5.2 Gambia Soju Market Revenues & Volume, By Direct Distribution, 2022 - 2032F |
6.5.3 Gambia Soju Market Revenues & Volume, By Supers, 2022 - 2032F |
6.5.4 Gambia Soju Market Revenues & Volume, By Online Retail, 2022 - 2032F |
7 Gambia Soju Market Import-Export Trade Statistics |
7.1 Gambia Soju Market Export to Major Countries |
7.2 Gambia Soju Market Imports from Major Countries |
8 Gambia Soju Market Key Performance Indicators |
8.1 Percentage growth in the number of premium alcohol retailers in Gambia |
8.2 Average spending on alcoholic beverages per capita in Gambia |
8.3 Number of tourists visiting Gambia who purchase alcoholic beverages |
9 Gambia Soju Market - Opportunity Assessment |
9.1 Gambia Soju Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Gambia Soju Market Opportunity Assessment, By Alcohol Content, 2022 & 2032F |
9.3 Gambia Soju Market Opportunity Assessment, By Flavor Type, 2022 & 2032F |
9.4 Gambia Soju Market Opportunity Assessment, By End User, 2022 & 2032F |
9.5 Gambia Soju Market Opportunity Assessment, By Channel, 2022 & 2032F |
10 Gambia Soju Market - Competitive Landscape |
10.1 Gambia Soju Market Revenue Share, By Companies, 2025 |
10.2 Gambia Soju Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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