| Product Code: ETC7309398 | Publication Date: Sep 2024 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Germany`s matcha tea market saw a notable increase in imports. This trend was driven by rising consumer demand for premium quality tea products. The market experienced a shift towards imported matcha tea due to its perceived superior taste and quality compared to domestic products.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Germany Matcha Tea Market Overview |
3.1 Germany Country Macro Economic Indicators |
3.2 Germany Matcha Tea Market Revenues & Volume, 2021 & 2031F |
3.3 Germany Matcha Tea Market - Industry Life Cycle |
3.4 Germany Matcha Tea Market - Porter's Five Forces |
3.5 Germany Matcha Tea Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Germany Matcha Tea Market Revenues & Volume Share, By Grade, 2021 & 2031F |
4 Germany Matcha Tea Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers |
4.2.2 Growing awareness of the health benefits of matcha tea |
4.2.3 Rise in demand for natural and organic products in Germany |
4.3 Market Restraints |
4.3.1 High pricing of matcha tea compared to regular tea |
4.3.2 Limited availability of high-quality matcha tea in the market |
4.3.3 Lack of familiarity and understanding of matcha tea among consumers |
5 Germany Matcha Tea Market Trends |
6 Germany Matcha Tea Market, By Types |
6.1 Germany Matcha Tea Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Germany Matcha Tea Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Germany Matcha Tea Market Revenues & Volume, By Powder, 2021- 2031F |
6.1.4 Germany Matcha Tea Market Revenues & Volume, By RTD Beverage, 2021- 2031F |
6.1.5 Germany Matcha Tea Market Revenues & Volume, By Instant Premixes, 2021- 2031F |
6.2 Germany Matcha Tea Market, By Grade |
6.2.1 Overview and Analysis |
6.2.2 Germany Matcha Tea Market Revenues & Volume, By Classic, 2021- 2031F |
6.2.3 Germany Matcha Tea Market Revenues & Volume, By Ceremonial, 2021- 2031F |
6.2.4 Germany Matcha Tea Market Revenues & Volume, By Culinary, 2021- 2031F |
7 Germany Matcha Tea Market Import-Export Trade Statistics |
7.1 Germany Matcha Tea Market Export to Major Countries |
7.2 Germany Matcha Tea Market Imports from Major Countries |
8 Germany Matcha Tea Market Key Performance Indicators |
8.1 Number of new matcha tea product launches in the German market |
8.2 Growth in the number of matcha tea cafes and specialty stores |
8.3 Increase in online search volume for matcha tea in Germany. |
9 Germany Matcha Tea Market - Opportunity Assessment |
9.1 Germany Matcha Tea Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Germany Matcha Tea Market Opportunity Assessment, By Grade, 2021 & 2031F |
10 Germany Matcha Tea Market - Competitive Landscape |
10.1 Germany Matcha Tea Market Revenue Share, By Companies, 2024 |
10.2 Germany Matcha Tea Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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