| Product Code: ETC10866316 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Soju Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Soju Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Soju Market - Industry Life Cycle |
3.4 Ghana Soju Market - Porter's Five Forces |
3.5 Ghana Soju Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Ghana Soju Market Revenues & Volume Share, By Alcohol Content, 2021 & 2031F |
3.7 Ghana Soju Market Revenues & Volume Share, By Flavor Type, 2021 & 2031F |
3.8 Ghana Soju Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 Ghana Soju Market Revenues & Volume Share, By Channel, 2021 & 2031F |
4 Ghana Soju Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization in Ghana leading to a growing young adult population with changing consumption habits. |
4.2.2 Rising disposable income levels contributing to increased spending on recreational activities such as social drinking. |
4.2.3 Growing popularity of Korean culture and cuisine in Ghana leading to a higher demand for Korean alcoholic beverages like soju. |
4.3 Market Restraints |
4.3.1 Stringent regulatory framework and taxation policies affecting the import and distribution of alcoholic beverages. |
4.3.2 Cultural norms and religious beliefs in Ghana that discourage or limit alcohol consumption. |
5 Ghana Soju Market Trends |
6 Ghana Soju Market, By Types |
6.1 Ghana Soju Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Ghana Soju Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Ghana Soju Market Revenues & Volume, By Distilled Soju, 2021 - 2031F |
6.1.4 Ghana Soju Market Revenues & Volume, By Diluted Soju, 2021 - 2031F |
6.1.5 Ghana Soju Market Revenues & Volume, By Ready-to-Drink Soju, 2021 - 2031F |
6.2 Ghana Soju Market, By Alcohol Content |
6.2.1 Overview and Analysis |
6.2.2 Ghana Soju Market Revenues & Volume, By High Alcohol (20-25%), 2021 - 2031F |
6.2.3 Ghana Soju Market Revenues & Volume, By Moderate Alcohol (15-20%), 2021 - 2031F |
6.2.4 Ghana Soju Market Revenues & Volume, By Low Alcohol (<15%), 2021 - 2031F |
6.3 Ghana Soju Market, By Flavor Type |
6.3.1 Overview and Analysis |
6.3.2 Ghana Soju Market Revenues & Volume, By Traditional, 2021 - 2031F |
6.3.3 Ghana Soju Market Revenues & Volume, By Fruit-Infused, 2021 - 2031F |
6.3.4 Ghana Soju Market Revenues & Volume, By Herbal, 2021 - 2031F |
6.4 Ghana Soju Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Ghana Soju Market Revenues & Volume, By Bars & Restaurants, 2021 - 2031F |
6.4.3 Ghana Soju Market Revenues & Volume, By Retail Consumers, 2021 - 2031F |
6.4.4 Ghana Soju Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.5 Ghana Soju Market, By Channel |
6.5.1 Overview and Analysis |
6.5.2 Ghana Soju Market Revenues & Volume, By Direct Distribution, 2021 - 2031F |
6.5.3 Ghana Soju Market Revenues & Volume, By Supers, 2021 - 2031F |
6.5.4 Ghana Soju Market Revenues & Volume, By Online Retail, 2021 - 2031F |
7 Ghana Soju Market Import-Export Trade Statistics |
7.1 Ghana Soju Market Export to Major Countries |
7.2 Ghana Soju Market Imports from Major Countries |
8 Ghana Soju Market Key Performance Indicators |
8.1 Number of Korean restaurants and bars serving soju in Ghana. |
8.2 Frequency of cultural events or festivals promoting Korean culture where soju is featured. |
8.3 Consumer perception and awareness surveys on soju as a trendy and preferred alcoholic beverage option among young adults in Ghana. |
9 Ghana Soju Market - Opportunity Assessment |
9.1 Ghana Soju Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Ghana Soju Market Opportunity Assessment, By Alcohol Content, 2021 & 2031F |
9.3 Ghana Soju Market Opportunity Assessment, By Flavor Type, 2021 & 2031F |
9.4 Ghana Soju Market Opportunity Assessment, By End User, 2021 & 2031F |
9.5 Ghana Soju Market Opportunity Assessment, By Channel, 2021 & 2031F |
10 Ghana Soju Market - Competitive Landscape |
10.1 Ghana Soju Market Revenue Share, By Companies, 2024 |
10.2 Ghana Soju Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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