Market Forecast By Type (Digital Single Lens Reflex (DSLR), Mirrorless, Compact), By Distribution Channel (Online, Offline), By Application (Personal, Commercial, Education & Research Institutes, Media & Entertainment, Underwater Sports, Commercial Photography, Underwater Research) And Competitive Landscape
Product Code: ETC370136 | Publication Date: Aug 2022 | Updated Date: Mar 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
Report Name | Ghana Underwater Camera market |
Forecast period | 2025-2031 |
CAGR | 7.1% |
Growing Sector | Tourism |
The Ghana Underwater Camera market report thoroughly covers the market by type, by distribution channel and by application. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Ghana Underwater Camera market is growing triggered by rise in popularity of water sports and an increase in the number of customers interested in underwater photography and videography. This has led to a corresponding increase in the demand for underwater camera in the country. Further, the market for underwater cameras is relatively small but is growing at a steady pace. In recent years, there has been an increase in the number of locals taking up snorkelling and diving as a hobby, which has in turn boosted demand for underwater cameras.
According to 6Wresearch, the Ghana Underwater Camera market size is projected to grow at a CAGR of 7.1% during 2025-2031. The growth is primarily driven by growing demand in marine research, rise in popularity of water sports, rising tourism industry and the increasing disposable incomes of consumers. Further, the tourism industry is a major contributor to the economy, and it is growing at a rapid pace. This growth is translating into increased demand for underwater cameras, as more and more tourists are looking to capture memories of their time in Ghana. This is driving up demand for underwater cameras, as people want to be able to take photos and videos of their experiences. However, the high cost of these devices still limits their appeal to a niche group of consumers.
Additionally, there are a few companies that manufacture underwater cameras, but most of the cameras sold in Ghana are imported from China. The Chinese brands that are most popular in Ghana include Dazzne, Meikon, and Fantasea. These brands offer a wide range of products, from entry-level point-and-shoot cameras to high-end DSLRs.
Some of the major players in the Ghana Underwater Camera market include GoPro, Panasonic and Sony. These companies have a strong presence in the market and together they hold a majority of the Ghana Underwater Camera Market share. GoPro is a leading player and offers a wide range of affordable and easy-to-use cameras that are perfect for amateur shooters or those just looking to capture some fun memories while swimming or snorkeling. Additionally, some of these players hold majority of the Ghana Underwater Camera market share. Moreover, Sony and Panasonic both offer more high-end options for those looking for more features and better image quality, but their prices can be prohibitive for many consumers.
The digital camera market in the Ghana is regulated by many trade policies and laws. The government executes import duties and Value-Added Tax (VAT) upsetting the pricing of overseas camera brands. Moreover, the Ministry of Trade and Consumer Protection Law enforces warranty policies, return rights, and publicity regulations, ensuring reasonable consumer practices. Further, these initiatives have further boosted the Ghana Underwater Camera market revenues. Moreover, the government has taken several initiatives to promote domestic production and enhance the margins of the local manufacturers in the country.
The digital camera market in the Ghana is expected to recognize sound growth triggered by rising adoption of mirrorless cameras coupled with increasing income levels of the population enables them to buy a premium range of digital cameras is another factor likely to witness significant growth in the country in the near future. Moreover, the growing incorporation of AI, new technologies, and evolving cloud-driven features will result in bringing smart and advanced products at affordable prices. In addition, the evolution of online mediums will further enhance the product quality and offerings of the companies operating in the industry.
According to Dhaval, Research Manager, 6Wresearch, the DSLR type holds the majority of the market share in the overall Ghana Underwater Camera market. The growth is primarily driven by increasing number of tourists interested in photography and videography as well as rising disposable income of consumers.
The underwater sports application dominates the overall market. The growth is attributed to the increasing popularity of water sports and the need for better-quality images and videos. The main drivers of growth are the increasing number of tourists visiting Ghana, the growing middle class, and the rise in disposable incomes. Additionally, the main types of underwater cameras available in Ghana are point-and-shoot cameras, action cameras, and DSLR cameras. Point-and-shoot cameras are the most popular type.
The Ghana Underwater Camera market report provides a detailed analysis of the following market segments -