| Product Code: ETC7385931 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Guatemala`s automobile import shipments in 2024 continued to be dominated by top exporting countries such as China, USA, Japan, Taiwan, and Mexico. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market. The impressive compound annual growth rate (CAGR) of 42.75% from 2020 to 2024 highlights the strong demand for imported vehicles in Guatemala. Additionally, the notable growth rate of 34.51% from 2023 to 2024 suggests a thriving market with potential opportunities for both domestic and international automotive companies.




1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Automobile Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Automobile Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Automobile Market - Industry Life Cycle |
3.4 Guatemala Automobile Market - Porter's Five Forces |
3.5 Guatemala Automobile Market Revenues & Volume Share, By Vehicle Type, 2021 & 2031F |
3.6 Guatemala Automobile Market Revenues & Volume Share, By Propulsion, 2021 & 2031F |
3.7 Guatemala Automobile Market Revenues & Volume Share, By Type, 2021 & 2031F |
4 Guatemala Automobile Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Economic growth and increasing disposable income of consumers in Guatemala, leading to higher purchasing power for automobiles. |
4.2.2 Infrastructure development and urbanization projects driving the demand for automobiles for transportation and logistics purposes. |
4.2.3 Technological advancements in the automotive industry leading to the introduction of more fuel-efficient and environmentally friendly vehicles. |
4.3 Market Restraints |
4.3.1 High import taxes and tariffs on automobiles limiting affordability and hindering market growth. |
4.3.2 Political instability and regulatory uncertainties impacting consumer confidence and investment in the automobile market. |
4.3.3 Limited financing options and high interest rates affecting the ability of consumers to purchase new vehicles. |
5 Guatemala Automobile Market Trends |
6 Guatemala Automobile Market, By Types |
6.1 Guatemala Automobile Market, By Vehicle Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Automobile Market Revenues & Volume, By Vehicle Type, 2021- 2031F |
6.1.3 Guatemala Automobile Market Revenues & Volume, By Passenger Cars, 2021- 2031F |
6.1.4 Guatemala Automobile Market Revenues & Volume, By Commercial Vehicles, 2021- 2031F |
6.1.5 Guatemala Automobile Market Revenues & Volume, By Two-wheelers, 2021- 2031F |
6.1.6 Guatemala Automobile Market Revenues & Volume, By Three-wheelers, 2021- 2031F |
6.2 Guatemala Automobile Market, By Propulsion |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Automobile Market Revenues & Volume, By Internal Combustion Engine, 2021- 2031F |
6.2.3 Guatemala Automobile Market Revenues & Volume, By Electric Vehicles, 2021- 2031F |
6.3 Guatemala Automobile Market, By Type |
6.3.1 Overview and Analysis |
6.3.2 Guatemala Automobile Market Revenues & Volume, By New Vehicles, 2021- 2031F |
6.3.3 Guatemala Automobile Market Revenues & Volume, By Used Vehicles, 2021- 2031F |
7 Guatemala Automobile Market Import-Export Trade Statistics |
7.1 Guatemala Automobile Market Export to Major Countries |
7.2 Guatemala Automobile Market Imports from Major Countries |
8 Guatemala Automobile Market Key Performance Indicators |
8.1 Average age of vehicles on the road, indicating the potential for replacement demand and market growth. |
8.2 Number of new car registrations, reflecting consumer demand and market penetration. |
8.3 Average annual mileage driven per vehicle, showing the level of vehicle usage and potential for new vehicle purchases. |
8.4 Number of charging stations for electric vehicles, indicating the infrastructure readiness for the adoption of electric vehicles in the market. |
8.5 Consumer surveys on willingness to pay for advanced safety features or eco-friendly vehicles, providing insights into shifting consumer preferences and market trends. |
9 Guatemala Automobile Market - Opportunity Assessment |
9.1 Guatemala Automobile Market Opportunity Assessment, By Vehicle Type, 2021 & 2031F |
9.2 Guatemala Automobile Market Opportunity Assessment, By Propulsion, 2021 & 2031F |
9.3 Guatemala Automobile Market Opportunity Assessment, By Type, 2021 & 2031F |
10 Guatemala Automobile Market - Competitive Landscape |
10.1 Guatemala Automobile Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Automobile Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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