| Product Code: ETC4949901 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The makeup products import market in Guatemala continues to show robust growth, with a high CAGR of 17.7% from 2020 to 2024. The top exporting countries to Guatemala in 2024 include Colombia, China, Mexico, USA, and France, indicating a diverse range of sources for makeup products. Despite this diversity, the market remains moderately concentrated, as reflected by the Herfindahl-Hirschman Index (HHI). The impressive growth rate of 24.79% from 2023 to 2024 suggests a strong demand for makeup products in Guatemala, making it an attractive market for international exporters.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Make up Products Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Make up Products Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Make up Products Market - Industry Life Cycle |
3.4 Guatemala Make up Products Market - Porter's Five Forces |
3.5 Guatemala Make up Products Market Revenues & Volume Share Segmentations, 2021 & 2031F |
3.6 Guatemala Make up Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Guatemala Make up Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among the population in Guatemala |
4.2.2 Growing social media influence and beauty trends |
4.2.3 Expansion of beauty and cosmetics retail outlets in the country |
4.3 Market Restraints |
4.3.1 Economic instability and fluctuations in currency exchange rates |
4.3.2 High import taxes and duties on cosmetics products |
4.3.3 Limited availability of premium makeup brands in the market |
5 Guatemala Make up Products Market Trends |
6 Guatemala Make up Products Market Segmentations |
6.1 Guatemala Make up Products Market Segmentations |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Make up Products Market Revenues & Volume, By Foundation, 2021-2031F |
6.1.3 Guatemala Make up Products Market Revenues & Volume, By Face Powder, 2021-2031F |
6.1.4 Guatemala Make up Products Market Revenues & Volume, By Blush, 2021-2031F |
6.1.5 Guatemala Make up Products Market Revenues & Volume, By Concealer, 2021-2031F |
6.1.6 Guatemala Make up Products Market Revenues & Volume, By Bronzer, 2021-2031F |
6.1.7 Guatemala Make up Products Market Revenues & Volume, By Others, 2021-2031F |
6.2 Guatemala Make up Products Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Make up Products Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.3 Guatemala Make up Products Market Revenues & Volume, By Specialist Retailers, 2021-2031F |
6.2.4 Guatemala Make up Products Market Revenues & Volume, By Pharmacies, 2021-2031F |
6.2.5 Guatemala Make up Products Market Revenues & Volume, By Online Retailers, 2021-2031F |
6.2.6 Guatemala Make up Products Market Revenues & Volume, By Others, 2021-2031F |
7 Guatemala Make up Products Market Import-Export Trade Statistics |
7.1 Guatemala Make up Products Market Export to Major Countries |
7.2 Guatemala Make up Products Market Imports from Major Countries |
8 Guatemala Make up Products Market Key Performance Indicators |
8.1 Number of beauty influencers promoting local makeup products |
8.2 Growth in the number of beauty salons and makeup studios |
8.3 Percentage increase in online sales of makeup products in Guatemala |
9 Guatemala Make up Products Market - Opportunity Assessment |
9.1 Guatemala Make up Products Market Opportunity Assessment Segmentations, 2021 & 2031F |
9.2 Guatemala Make up Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Guatemala Make up Products Market - Competitive Landscape |
10.1 Guatemala Make up Products Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Make up Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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