| Product Code: ETC4658232 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Guatemala`s perfume and deodorant import market continued to thrive in 2024, with Mexico, France, Colombia, Spain, and the USA dominating the export landscape. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the impressive Compound Annual Growth Rate (CAGR) of 41.36% from 2020-2024 demonstrates strong sustained growth. The growth rate of 16.22% from 2023-2024 further underscores the increasing demand for imported perfumes and deodorants in Guatemala, making it a lucrative market for international exporters.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Perfumes & Deodorants Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Perfumes & Deodorants Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Perfumes & Deodorants Market - Industry Life Cycle |
3.4 Guatemala Perfumes & Deodorants Market - Porter's Five Forces |
3.5 Guatemala Perfumes & Deodorants Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.6 Guatemala Perfumes & Deodorants Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.7 Guatemala Perfumes & Deodorants Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 Guatemala Perfumes & Deodorants Market Revenues & Volume Share, By Price Segment, 2021 & 2031F |
4 Guatemala Perfumes & Deodorants Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income leading to higher spending on personal care products |
4.2.2 Growing awareness about personal grooming and hygiene |
4.2.3 Expansion of retail channels and e-commerce platforms for distribution |
4.3 Market Restraints |
4.3.1 Economic instability and fluctuations in currency exchange rates |
4.3.2 High competition from international brands |
4.3.3 Stringent regulations and compliance requirements in the beauty industry |
5 Guatemala Perfumes & Deodorants Market Trends |
6 Guatemala Perfumes & Deodorants Market Segmentations |
6.1 Guatemala Perfumes & Deodorants Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Perfumes & Deodorants Market Revenues & Volume, By Deodorants, 2021-2031F |
6.1.3 Guatemala Perfumes & Deodorants Market Revenues & Volume, By Perfumes, 2021-2031F |
6.2 Guatemala Perfumes & Deodorants Market, By Consumer Group |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Perfumes & Deodorants Market Revenues & Volume, By Men, 2021-2031F |
6.2.3 Guatemala Perfumes & Deodorants Market Revenues & Volume, By Women, 2021-2031F |
6.2.4 Guatemala Perfumes & Deodorants Market Revenues & Volume, By Unisex, 2021-2031F |
6.3 Guatemala Perfumes & Deodorants Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Guatemala Perfumes & Deodorants Market Revenues & Volume, By Online, 2021-2031F |
6.3.3 Guatemala Perfumes & Deodorants Market Revenues & Volume, By Offline, 2021-2031F |
6.4 Guatemala Perfumes & Deodorants Market, By Price Segment |
6.4.1 Overview and Analysis |
6.4.2 Guatemala Perfumes & Deodorants Market Revenues & Volume, By Premium, 2021-2031F |
6.4.3 Guatemala Perfumes & Deodorants Market Revenues & Volume, By Mass, 2021-2031F |
7 Guatemala Perfumes & Deodorants Market Import-Export Trade Statistics |
7.1 Guatemala Perfumes & Deodorants Market Export to Major Countries |
7.2 Guatemala Perfumes & Deodorants Market Imports from Major Countries |
8 Guatemala Perfumes & Deodorants Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for perfume and deodorant brands |
8.2 Number of new product launches and innovations in the market |
8.3 Growth in the number of exclusive perfume and deodorant stores in Guatemala |
9 Guatemala Perfumes & Deodorants Market - Opportunity Assessment |
9.1 Guatemala Perfumes & Deodorants Market Opportunity Assessment, By Product Types, 2021 & 2031F |
9.2 Guatemala Perfumes & Deodorants Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.3 Guatemala Perfumes & Deodorants Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 Guatemala Perfumes & Deodorants Market Opportunity Assessment, By Price Segment, 2021 & 2031F |
10 Guatemala Perfumes & Deodorants Market - Competitive Landscape |
10.1 Guatemala Perfumes & Deodorants Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Perfumes & Deodorants Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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