| Product Code: ETC4906942 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Guatemala`s sleepwear import market continued its growth trajectory in 2024, with a diverse range of countries contributing to the supply chain. Key exporters such as El Salvador, China, Colombia, USA, and Vietnam played a significant role in meeting the demand for sleepwear in Guatemala. Despite moderate concentration levels, the industry experienced a robust compound annual growth rate of 23.23% from 2020 to 2024. The growth momentum also remained strong in 2024, with a growth rate of 8.23% compared to the previous year, indicating a positive outlook for the sleepwear import market in Guatemala.

In the Latin America region, the Sleepwear market in Guatemala is projected to expand at a growing growth rate of 8.06% by 2027. The largest economy is Brazil, followed by Mexico, Argentina, Colombia and Chile.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Sleepwear Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Sleepwear Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Sleepwear Market - Industry Life Cycle |
3.4 Guatemala Sleepwear Market - Porter's Five Forces |
3.5 Guatemala Sleepwear Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.6 Guatemala Sleepwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Guatemala Sleepwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Guatemala leading to higher spending on sleepwear. |
4.2.2 Growing awareness about the importance of quality sleepwear for comfort and health. |
4.2.3 Rising demand for fashionable and trendy sleepwear options among consumers. |
4.3 Market Restraints |
4.3.1 Economic instability in Guatemala impacting consumer purchasing power. |
4.3.2 Competition from alternative leisurewear products such as loungewear and athleisure. |
4.3.3 Fluctuating raw material prices affecting production costs for sleepwear manufacturers. |
5 Guatemala Sleepwear Market Trends |
6 Guatemala Sleepwear Market Segmentations |
6.1 Guatemala Sleepwear Market, By End-user |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Sleepwear Market Revenues & Volume, By Men, 2021-2031F |
6.1.3 Guatemala Sleepwear Market Revenues & Volume, By Women, 2021-2031F |
6.1.4 Guatemala Sleepwear Market Revenues & Volume, By Kids, 2021-2031F |
6.2 Guatemala Sleepwear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Sleepwear Market Revenues & Volume, By Online, 2021-2031F |
6.2.3 Guatemala Sleepwear Market Revenues & Volume, By Supermarket/Hypermarket, 2021-2031F |
6.2.4 Guatemala Sleepwear Market Revenues & Volume, By Discount Stores, 2021-2031F |
6.2.5 Guatemala Sleepwear Market Revenues & Volume, By Others, 2021-2031F |
7 Guatemala Sleepwear Market Import-Export Trade Statistics |
7.1 Guatemala Sleepwear Market Export to Major Countries |
7.2 Guatemala Sleepwear Market Imports from Major Countries |
8 Guatemala Sleepwear Market Key Performance Indicators |
8.1 Average spend per customer on sleepwear products. |
8.2 Percentage of repeat customers indicating brand loyalty. |
8.3 Number of new sleepwear designs launched per quarter. |
8.4 Customer satisfaction ratings for sleepwear quality and comfort. |
8.5 Growth in online sales of sleepwear products. |
9 Guatemala Sleepwear Market - Opportunity Assessment |
9.1 Guatemala Sleepwear Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.2 Guatemala Sleepwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Guatemala Sleepwear Market - Competitive Landscape |
10.1 Guatemala Sleepwear Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Sleepwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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