| Product Code: ETC7405866 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Guatemala continues to see a steady increase in yoga mat import shipments, with top exporters being China, USA, Mexico, Spain, and Taiwan. Despite the high Herfindahl-Hirschman Index (HHI) indicating concentration among suppliers, the compound annual growth rate (CAGR) for 2020-2024 stands impressively at 23.02%. However, there was a slight decline in growth rate from 2023 to 2024 at -2.7%. This data suggests a resilient market for yoga mats in Guatemala, with key players maintaining their dominance in the industry.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Yoga Mat Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Yoga Mat Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Yoga Mat Market - Industry Life Cycle |
3.4 Guatemala Yoga Mat Market - Porter's Five Forces |
3.5 Guatemala Yoga Mat Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.6 Guatemala Yoga Mat Market Revenues & Volume Share, By DistributionChannel, 2021 & 2031F |
4 Guatemala Yoga Mat Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the benefits of yoga for physical and mental well-being |
4.2.2 Growing health and wellness trend in Guatemala |
4.2.3 Rising disposable income leading to increased spending on fitness-related products |
4.3 Market Restraints |
4.3.1 Limited availability of high-quality and durable yoga mats in the market |
4.3.2 Lack of proper infrastructure and facilities for yoga practice in certain regions of Guatemala |
4.3.3 Price sensitivity among consumers due to economic conditions |
5 Guatemala Yoga Mat Market Trends |
6 Guatemala Yoga Mat Market, By Types |
6.1 Guatemala Yoga Mat Market, By Material |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Yoga Mat Market Revenues & Volume, By Material, 2021- 2031F |
6.1.3 Guatemala Yoga Mat Market Revenues & Volume, By PVC, 2021- 2031F |
6.1.4 Guatemala Yoga Mat Market Revenues & Volume, By TPE, 2021- 2031F |
6.1.5 Guatemala Yoga Mat Market Revenues & Volume, By Rubber, 2021- 2031F |
6.1.6 Guatemala Yoga Mat Market Revenues & Volume, By PE, 2021- 2031F |
6.1.7 Guatemala Yoga Mat Market Revenues & Volume, By Cotton/Jute, 2021- 2031F |
6.2 Guatemala Yoga Mat Market, By DistributionChannel |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Yoga Mat Market Revenues & Volume, By Specialty Store, 2021- 2031F |
6.2.3 Guatemala Yoga Mat Market Revenues & Volume, By Departmental Store & Hypermarket, 2021- 2031F |
6.2.4 Guatemala Yoga Mat Market Revenues & Volume, By Online Channel, 2021- 2031F |
7 Guatemala Yoga Mat Market Import-Export Trade Statistics |
7.1 Guatemala Yoga Mat Market Export to Major Countries |
7.2 Guatemala Yoga Mat Market Imports from Major Countries |
8 Guatemala Yoga Mat Market Key Performance Indicators |
8.1 Number of yoga studios and wellness centers in Guatemala |
8.2 Percentage of population engaging in yoga and fitness activities |
8.3 Average spending on yoga mats per capita |
8.4 Online search trends for yoga-related products in Guatemala |
8.5 Participation rates in yoga events and workshops |
9 Guatemala Yoga Mat Market - Opportunity Assessment |
9.1 Guatemala Yoga Mat Market Opportunity Assessment, By Material, 2021 & 2031F |
9.2 Guatemala Yoga Mat Market Opportunity Assessment, By DistributionChannel, 2021 & 2031F |
10 Guatemala Yoga Mat Market - Competitive Landscape |
10.1 Guatemala Yoga Mat Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Yoga Mat Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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