Product Code: ETC050224 | Publication Date: Aug 2023 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
India Air Freshener market currently, in 2023, has witnessed an HHI of 1538, Which has decreased slightly as compared to the HHI of 2168 in 2017. The market is moving towards moderately competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
India is the second-largest air freshener market in Asia Pacific. It witnessed an impressive growth during the review period of 2015?2019 and is expected to register a CAGR of 9.3% during 2020?2026, driven by rising consumer awareness about health benefits associated with air quality and new product launches by key players such as Godrej Consumer Products Limited, Dabur India Ltd., Reckitt Benckiser Group PLC, Procter & Gamble Co., Jyothy Laboratories Ltd., Ambi Pur Air Effects from P&G (HK) Ltd., etc. Moreover, increasing demand for car air fresheners and growing popularity of oil diffusers are also contributing to the market?s growth in India.
Increasing Demand for Car Air Fresheners ? The increased demand for car air fresheners across India can be attributed mainly to attractive fragrances that provide soothing aromas inside cars along with improved aesthetics; this has led to strong sales growth within this segment over recent years. Growing Popularity of Oil Diffusers ? Oil diffusers have become increasingly popular among Indian consumers who appreciate their sophisticated designs which combine natural ingredients into stylish d?cor objects; these products are used mainly in homes but are also gaining presence in commercial spaces like offices and retail outlets where they help create calm atmospheres suitable for relaxation or work/shopping activity respectively.
Rising Environmental Concerns ? A major challenge faced by manufacturers operating within the Indian air freshening industry is public concern regarding potential environmental damage caused by certain chemicals used in scented sprays or other aerosol products; while some synthetic fragrances can contain compounds known as volatile organic compounds (VOCs), these materials may react negatively when released into indoor environments leading to irritation on skin/eyes or aggravating respiratory conditions like asthma/allergies depending on concentration levels present at any given time. To counter this issue, more companies are investing heavily into research efforts aimed at developing safer formulations containing fewer VOCs whilst still providing pleasant odors without compromising performance aspects such as long lastingness relative cost effectiveness etcetera.
Natural Ingredients Gaining Traction - In light of increasing environmental concerns related to chemical-based products containing substances like phthalates or formaldehyde amongst others, companies manufacturing home care items including
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Air Freshener Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Air Freshener Market Revenues & Volume, 2020 & 2030F |
3.3 India Air Freshener Market - Industry Life Cycle |
3.4 India Air Freshener Market - Porter's Five Forces |
3.5 India Air Freshener Market Revenues & Volume Share, By Product Type, 2020 & 2030F |
3.6 India Air Freshener Market Revenues & Volume Share, By Application, 2020 & 2030F |
3.7 India Air Freshener Market Revenues & Volume Share, By Type of Customers, 2020 & 2030F |
4 India Air Freshener Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Air Freshener Market Trends |
6 India Air Freshener Market, By Types |
6.1 India Air Freshener Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Air Freshener Market Revenues & Volume, By Product Type, 2020-2030F |
6.1.3 India Air Freshener Market Revenues & Volume, By Sprays/Aerosols, 2020-2030F |
6.1.4 India Air Freshener Market Revenues & Volume, By Electric Air Fresheners, 2020-2030F |
6.1.5 India Air Freshener Market Revenues & Volume, By Gels Air Fresheners, 2020-2030F |
6.1.6 India Air Freshener Market Revenues & Volume, By Candles Air Fresheners, 2020-2030F |
6.1.7 India Air Freshener Market Revenues & Volume, By Other Air Fresheners, 2020-2030F |
6.2 India Air Freshener Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Air Freshener Market Revenues & Volume, By Households, 2020-2030F |
6.2.3 India Air Freshener Market Revenues & Volume, By Corporate, 2020-2030F |
6.2.4 India Air Freshener Market Revenues & Volume, By Car, 2020-2030F |
6.2.5 India Air Freshener Market Revenues & Volume, By Others, 2020-2030F |
6.3 India Air Freshener Market, By Type of Customers |
6.3.1 Overview and Analysis |
6.3.2 India Air Freshener Market Revenues & Volume, By Individual Customers, 2020-2030F |
6.3.3 India Air Freshener Market Revenues & Volume, By Enterprise Customers, 2020-2030F |
7 India Air Freshener Market Import-Export Trade Statistics |
7.1 India Air Freshener Market Export to Major Countries |
7.2 India Air Freshener Market Imports from Major Countries |
8 India Air Freshener Market Key Performance Indicators |
9 India Air Freshener Market - Opportunity Assessment |
9.1 India Air Freshener Market Opportunity Assessment, By Product Type, 2020 & 2030F |
9.2 India Air Freshener Market Opportunity Assessment, By Application, 2020 & 2030F |
9.3 India Air Freshener Market Opportunity Assessment, By Type of Customers, 2020 & 2030F |
10 India Air Freshener Market - Competitive Landscape |
10.1 India Air Freshener Market Revenue Share, By Companies, 2023 |
10.2 India Air Freshener Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |