India Air Purifier Market (2025-2031) | Size, Worth, Trends, Outlook, Forecast, Revenue, Growth, Analysis & Outlook

India Air Purifier Market Highlights

Report Name	India air purifier Market
Forecast Period	2025-2031
CAGR	12%
Forecast Size	1,223.2 million by 2031
Growing Sector	Maritime and Navigation Sector

Topics Covered in the India Air Purifier Market Report

The India Air Purifier Market report thoroughly covers the market by Types, Sales Channels, Noise Level, Weight, Height, Area Applicability, Air Flow, Applications, Regions. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers, which would help the stakeholders devise and align their market strategies according to the current and future market dynamics. 

India air purifier market Size & Analyis

The India air purifier market is projected to grow from USD 169.6 million in 2025 to USD 1,223.2 million by 2031, reflecting a compound annual growth rate (CAGR) of 12%. This growth is driven by increasing urbanization, rising disposable incomes, and heightened awareness of air quality issues. Room air purifiers are expected to dominate the market, holding the highest revenue and volume share.

India Air Purifier Market Synopsis

The India Air Purifier Industry is experiencing a rapid transformation as awareness surrounding air quality and its health implications grows among consumers. This evolution is driven by innovative air purification technologies, shifts in lifestyle dynamics, and an increasing preference for smart, connected home devices. With urbanization reshaping India's residential and commercial infrastructure, air purifiers have become a symbol of well-being and modernity. Government initiatives to curb air pollution and bolster air safety standards further amplify the sector's prominence. Additionally, the industry is witnessing a surge in demand for compact, energy-efficient, and eco-conscious solutions, catering to a more informed and environmentally sensitive consumer base.

The India Air Purifier market is poised for significant expansion in the coming years, driven by a strong market outlook and conducive industry trends. Over the past decade, India has emerged as a leading player in the global air purifier market, with its contribution to revenue projected to double by 2031. 

According to 6Wresearch, the India Air Purifier Market is estimated to reach a CAGR of 12% during the forecast period 2025-2031. The growth of the India air purifier industry is significantly influenced by rising air pollution levels and increasing consumer focus on health and wellness.

Urbanization and industrialization have exacerbated air quality issues, driving demand for air purification devices. Furthermore, government initiatives promoting cleaner air and the adoption of environmental standards have encouraged the expansion of the industry. The growing preference for compact and energy-efficient models aligns with consumer demand for convenience, further boosting the India Air Purifier Market share. 

Despite these positive trends, the industry faces hurdles such as inconsistent regulations and high maintenance costs, which can dissuade potential buyers. Limited penetration in price-sensitive rural markets also hampers overall growth. To sustain the expansion of the India Air Purifier Market size, manufacturers need to leverage technological advancements to reduce costs and enhance product efficiency. Broad public awareness campaigns highlighting the benefits of air purifiers will be crucial for addressing gaps in consumer knowledge, particularly in underserved regions. By addressing these challenges, the industry can achieve balanced growth and cater to a wider demographic.

India Air Purifier Market Trends

The India Air Purifier market is witnessing several trends that are influencing its expansion. These trends reflect the growing demand for cleaner air and smarter solutions.

Rising Awareness of Health Issues

With increasing air pollution, consumers are becoming more aware of its impact on health. Respiratory issues and allergies are prompting people to adopt air purifiers. The demand is particularly high in urban areas with poor air quality. More individuals are investing in air purifiers for better indoor air. This shift is contributing significantly to India Air Purifier Market growth.

Technological Advancements

Innovations such as smart air purifiers with app connectivity are becoming more popular. Filters like HEPA and activated carbon are being enhanced for better efficiency. UV and ionization technologies are also gaining traction in the market. These features improve air quality while being energy-efficient. Such technological progress is boosting overall market growth.

Diverse Product Offerings

Manufacturers are offering a wide variety of air purifiers to meet different consumer needs. Products vary in size, filtration capabilities, and prices, making them accessible to more people. As competition grows, prices are becoming more affordable for a larger customer base. Consumers can now choose purifiers suited to their space and budget. This diversification is increasing India Air Purifier Market revenue.

In conclusion, these trends show that the market is evolving, driven by health concerns, technology, and a variety of consumer choices.

Investment Opportunities in the India Air Purifier Market  

The India Air Purifier market offers various investment opportunities driven by rising pollution levels and increasing consumer awareness of health. Here are some key investment avenues in the sector:

Growing Demand in Tier 2 and Tier 3 Cities

While urban areas dominate air purifier sales, smaller cities are emerging as untapped markets. As air quality worsens in these regions, the demand for air purifiers is increasing. Expanding retail and distribution networks to these cities presents a major growth opportunity. Additionally, affordable, entry-level models can attract this price-sensitive segment. This trend can help expand India Air Purifier Market share.

Smart Air Purifier Technologies

The integration of IoT and smart technologies in air purifiers is a major growth area. Investing in the development of connected devices that offer real-time monitoring and remote control can cater to the tech-savvy consumer base. Smart solutions not only add convenience but also optimize energy consumption, appealing to both residential and commercial segments.

Private Label and OEM Opportunities

Local manufacturing for established brands offers significant potential for profit. OEM and private-label businesses can capture demand by producing air purifiers for larger, international players. This is especially valuable as more consumers seek affordable yet reliable solutions.

Innovative Filtration Technologies

Research and development into next-gen filtration technologies, such as advanced HEPA filters or UV-C sterilization, can drive market differentiation. By creating more efficient, sustainable purifiers, businesses can cater to a growing eco-conscious demographic. This focus on innovation presents long-term investment opportunities.

These opportunities highlight the sector's vast potential for investors.

Leading Players in the India Air Purifier Market 

The India Air Purifier market is dominated by several key players who are shaping the industry’s growth. These companies are driving innovation and expanding their presence in the market.

Honeywell

Honeywell offers a range of air purifiers with advanced filtration technologies. Their products cater to both residential and commercial needs. The brand is well-known for its strong market presence. Honeywell continues to expand its product offerings to meet diverse customer demands.

Philips

Philips is a leading player known for its high-quality air purifiers. The brand focuses on efficient filtration systems and smart features. Philips has a strong reputation for providing effective solutions for urban pollution. The company contributes significantly to India Air Purifier Market revenue.

Mi (Xiaomi)

Xiaomi offers budget-friendly air purifiers with smart capabilities. Its affordable pricing strategy appeals to the mass market. The brand has rapidly gained popularity in India due to its value-for-money products. Xiaomi continues to capture a large market share.

Sharp

Sharp is known for its cutting-edge Plasmacluster ion technology. Their air purifiers are highly effective in removing allergens and odours. Sharp continues to innovate and expand its reach in the Indian market.

In conclusion, these leading players are propelling the India Air Purifier market’s expansion through innovation and strategic growth.

Government Regulations of The Market

The government plays a crucial role in regulating the India Air Purifier industry, aiming to improve air quality and promote environmental sustainability. One key regulation is the Bureau of Indian Standards (BIS) certification, which ensures that air purifiers meet specific quality and safety standards. Manufacturers are required to obtain this certification to guarantee the reliability and effectiveness of their products in improving air quality. Additionally, the Ministry of Environment, Forest and Climate Change (MoEFCC) has implemented various air quality monitoring programs that indirectly influence the air purifier market, as more people become aware of air pollution levels and seek solutions.

The introduction of the National Clean Air Programme (NCAP) also highlights the government’s commitment to reducing air pollution. It provides a framework for cities to monitor air quality and take measures to reduce pollution, indirectly driving the demand for air purifiers. Furthermore, subsidies and incentives for environmentally friendly technologies could help lower the costs of energy-efficient air purifiers. These regulations are shaping the India Air Purifier industry by encouraging both innovation and consumer trust. As awareness grows and more policies are introduced, the demand for effective air purifiers is expected to rise, supporting industry growth.

Future Insights of the India Air Purifier Market 

The future of the India Air Purifier market looks promising, driven by increasing pollution levels and a growing awareness of air quality's impact on health. As urbanization expands, more people will seek reliable solutions to improve indoor air quality, which will further boost demand for air purifiers. Technological advancements, such as smarter air purifiers with IoT connectivity, will continue to attract tech-savvy consumers. These innovations will help create more efficient and personalized products, catering to diverse needs.

The India Air Purifier Market size is expected to grow significantly as more consumers invest in air purifiers for their homes, offices, and commercial spaces. Additionally, with government initiatives to curb air pollution, the market is likely to receive more support through policies and subsidies that promote cleaner air technologies.

The growing middle class, coupled with increasing health consciousness, will open new opportunities for both established and emerging brands. In the coming years, the market will likely see greater competition, with more players introducing affordable and high-performance products, driving further growth and market penetration.

Market Segmentation Analysis 

The Report offers a comprehensive study of the subsequent market segments and their leading categories. 

HEPA Air Purifiers to Dominate Market-By Types

According to Kapil, Senior Research Analyst, 6Wresearch, HEPA filter-based air purifiers are expected to dominate the product type segment. These purifiers are highly effective in trapping airborne pollutants, allergens, and particles, making them ideal for improving indoor air quality. Their widespread adoption is due to their proven ability to remove fine particles, which is crucial in urban areas with high pollution levels. Consumers prefer HEPA filters for their efficiency and reliability. These purifiers cater to both residential and commercial needs, ensuring their continued market dominance. Their effectiveness in various indoor environments guarantees their top position in the segment.

Online Sales to Dominate Market-By Sales Channels

Online sales platforms are set to lead the sales channel segment. E-commerce allows consumers to access a broad range of products from different brands with competitive pricing and discounts. The convenience of online shopping, along with detailed product information and reviews, has made it the preferred choice for many. Online platforms also offer doorstep delivery, making it easier for customers to purchase air purifiers without visiting physical stores. With digital marketing strategies on the rise, online sales are expected to capture the largest share of the market. This trend aligns with the growing reliance on e-commerce.

Low Noise Air Purifiers to Dominate Market-By Noise Level

Low-noise air purifiers are expected to dominate the noise level segment. Consumers increasingly seek air purifiers that operate quietly, particularly in home environments such as bedrooms and living rooms. Models with noise-reduction features provide a more comfortable living experience by eliminating disruption caused by loud fan sounds. As urban living spaces shrink and noise sensitivity grows, quieter models are becoming more popular. Low noise air purifiers maintain the same efficiency while offering a peaceful environment. This demand for quiet operation will ensure their market dominance in the coming years.

Lightweight Models to Dominate Market-By Weight

Lightweight air purifiers are set to dominate the weight segment. These models offer enhanced portability, making them suitable for smaller living spaces and easy relocation within homes and offices. Lightweight units are increasingly favoured for their ease of use and compact design, allowing them to fit into diverse environments. They also cater to consumers who prioritize convenience, especially those living in apartments or rental homes. These purifiers combine portability with functionality, making them ideal for a range of applications. Their growing appeal among a broader demographic ensures their leading position in this category.

Compact Models to Dominate Market-By Height

Compact air purifiers are expected to dominate the height segment. These models are designed to fit easily into smaller spaces, such as apartments, office cubicles, and rooms with limited vertical space. Compact purifiers are valued for their space-saving features while still providing effective air filtration. Their ability to maintain powerful purification without occupying much room makes them ideal for urban living environments. As consumer preferences shift toward more efficient and space-conscious solutions, compact models are increasingly in demand. These models are expected to continue to lead the market in the height segment.

Large Area Purifiers to Dominate Market-By Area Applicability

Large-area air purifiers are poised to dominate the area applicability segment. These units are ideal for commercial spaces, large offices, and homes with open floor plans. They are specifically designed to handle larger volumes of air, making them effective in larger environments where air pollution is more prevalent. Large area purifiers provide faster and more thorough filtration, improving air quality across expansive spaces. The increasing focus on clean air in large public and private sectors will continue to drive demand for these models. Their capability to cover broad areas ensures their leadership in the segment.

High Air Flow Models to Dominate Market-By Air Flow

Air purifiers with high airflow capabilities are expected to dominate this segment. High air flow models are capable of circulating and purifying larger volumes of air more quickly, making them highly efficient in high-traffic areas or larger spaces. These purifiers are designed to provide faster results, especially in environments with high pollution levels. Their increased air circulation improves the efficiency of particle removal and enhances overall air quality. High air flow air purifiers are commonly found in commercial spaces and larger homes, where the demand for rapid purification is crucial. Their superior performance will ensure their dominance.

Residential Applications to Dominate Market-By Applications

Air purifiers for residential use are set to dominate the application segment. As indoor air quality becomes a growing concern for homeowners, the demand for residential air purifiers continues to rise. These purifiers cater to consumers looking to eliminate allergens, dust, and pollutants in their homes. Residential units offer features tailored to individual preferences, such as quiet operation, portability, and stylish designs. The increase in awareness about health and air quality in households will drive the demand for these models. This focus on home environments ensures residential applications remain the leading category.

North India to Dominate Market-By Regions

North India is expected to dominate the regional market due to its high pollution levels, particularly in cities like Delhi and Agra. These regions face significant air quality challenges, driving the demand for air purifiers in homes, offices, and public spaces. Government initiatives aimed at reducing pollution, along with increased consumer awareness, further boost the need for air filtration solutions. The growing number of urban residents and the increasing adoption of air purifiers for health reasons make North India a key growth area. As air pollution concerns persist, North India will maintain its leading position in the regional market.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• India Air Purifier Market Outlook
• Market Size of India Air Purifier Market, 2024
• Forecast of India Air Purifier Market, 2031
• Historical Data and Forecast of India Air Purifier Revenues & Volume for the Period 2021 - 2031
• India Air Purifier Market Trend Evolution
• India Air Purifier Market Drivers and Challenges
• India Air Purifier Price Trends
• India Air Purifier Porter's Five Forces
• India Air Purifier Industry Life Cycle
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Types for the Period 2021 - 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Room for the Period 2021 - 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Sales Channels  for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Online for the Period 2021 - 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Retail for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Business To Business for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Noise Level for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By 35-50 DB for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By 50.1-65 DB for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By 65.1-85 DB for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Weight for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Up To 7 Kg for the Period 2021 - 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By 7-15 Kg And for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Above 15 Kg for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Height for the Period 2021 - 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Up To 30 Centimeters for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By 30-75 Centimeters
• for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Above 75 Centimeters for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Area Applicability
• for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Below 250 Square Feet for the Period 2021 - 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By 250-300 Square Feet for the Period 2021 - 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By 300-500 Square Feet for the Period 2021 - 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Above 500 Square Feet for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Air Flow for the Period 2021 - 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Up To 250 M3/Hr for the Period 2021 - 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By 251-500 M3/Hr And  for the Period 2021 - 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Above 500 M3/Hr for the Period 2021 - 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Car and Commercial for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Applications for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Residential for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Commercial & Retail for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Hospitality for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Healthcare And Others Government, BFSI And Education for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Regions for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Eastern for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Western for the Period 2021 – 2031
• Historical Data and Forecast of India Air Purifier Market Revenues & Volume By Northern And Southern for the Period 2021 – 2031
• India Air Purifier Import Export Trade Statistics
• Market Opportunity Assessment By Types 
• Market Opportunity Assessment By Sales Channels
• Market Opportunity Assessment By Noise Level 
• Market Opportunity Assessment By Height
• Market Opportunity Assessment By Area Applicability
• Market Opportunity Assessment By Air Flow
• Market Opportunity Assessment By Applications
• Market Opportunity Assessment By Regions
• India Air Purifier Top Companies Market Share
• India Air Purifier Competitive Benchmarking By Technical and Operational Parameters
• India Air Purifier Company Profiles
• India Air Purifier Key Strategic Recommendations

Market Scope and Segmentation

The report provides a detailed analysis of the following market segments:

By Types 

• Room 
• By Technology Type-I HEPA + Carbon
• Type-II HEPA + Carbon + Ionizer
• Type-III HEPA+ Carbon + UV
• Type-IV HEPA + Carbon + ElectrostaticAnd 
• Type-V HEPA + Carbon + Ionizer + UV Light + Electrostatic

By Sales Channels 

• Online
• Retail
• And Business To Business

By Noise Level 

• 35-50 DB
• 50.1-65 DB
• 65.1-85 DB

By Weight 

• Up To 7 Kg
• 7-15 Kg And 
• Above 15 Kg

By Height 

• Up To 30 Centimeters
• 30-75 Centimeters And 
• Above 75 Centimeters

By Area Applicability 

• Below 250 Square Feet
• 250-300 Square Feet
• 300-500 Square Feet And 
• Above 500 Square Feet

By Air Flow 

• Up To 250 M3/Hr
• 251-500 M3/Hr And 
• Above 500 M3/Hr
• Car and Commercial

By Applications 

• Residential
• Commercial & Retail
• Hospitality
• Healthcare And Others GovernmentBFSI And Education

By Regions 

• Eastern
• Western
• Northern And Southern