Product Code: ETC4453945 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The augmented and virtual reality market in India has gained prominence as technology enthusiasts and businesses explore new applications for immersive experiences. With applications ranging from gaming and education to healthcare and real estate, this market is poised for significant growth. The adoption of AR and VR technology is expected to rise as more industries find innovative ways to utilize these immersive technologies for training, marketing, and customer engagement.
The India augmented and virtual reality market is being propelled by advancements in technology and changing consumer behavior. With the rise of affordable smartphones and improved internet connectivity, AR and VR applications are becoming more accessible. These technologies find applications in gaming, education, healthcare, and enterprise sectors, thus expanding their adoption. The India government`s push for digitalization and smart cities is also fostering the AR/VR ecosystem. Moreover, COVID-19 has accelerated the need for virtual collaboration tools, further boosting this market.
Challenges in the augmented and virtual reality market include the need for extensive hardware and software development. Privacy concerns, content creation, and the integration of AR and VR into various industries require substantial investment and expertise. The market also faces regulatory challenges and potential resistance to AR and VR adoption.
The COVID-19 pandemic had varying effects on the India augmented and virtual reality (AR/VR) market. While some applications, like AR for remote collaboration and VR for training, gained traction, others, like location-based entertainment, faced significant setbacks due to restrictions on physical gatherings. The need for immersive and virtual experiences in education, healthcare, and gaming contributed to the growth of AR/VR. As the pandemic subsides, the India AR/VR market is poised for a rebound, with a growing focus on enterprise applications and innovative use cases.
The augmented and virtual reality market in India has seen growth across various sectors, including gaming, education, and healthcare. Key players in this market include Facebook (now Meta), which owns Oculus and is a leader in VR technology. HTC, known for its Vive VR headset, and Sony, with its PlayStation VR, have also made substantial contributions. Magic Leap, a company specializing in augmented reality, is actively exploring opportunities in the India market. These companies are driving the adoption of AR and VR technologies, enhancing user experiences in India across multiple domains.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Augmented and Virtual Reality Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Augmented and Virtual Reality Market Revenues & Volume, 2021 & 2031F |
3.3 India Augmented and Virtual Reality Market - Industry Life Cycle |
3.4 India Augmented and Virtual Reality Market - Porter's Five Forces |
3.5 India Augmented and Virtual Reality Market Revenues & Volume Share, By Offering , 2021 & 2031F |
3.6 India Augmented and Virtual Reality Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.7 India Augmented and Virtual Reality Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.8 India Augmented and Virtual Reality Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 India Augmented and Virtual Reality Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Augmented and Virtual Reality Market Trends |
6 India Augmented and Virtual Reality Market, By Types |
6.1 India Augmented and Virtual Reality Market, By Offering |
6.1.1 Overview and Analysis |
6.1.2 India Augmented and Virtual Reality Market Revenues & Volume, By Offering , 2021-2031F |
6.1.3 India Augmented and Virtual Reality Market Revenues & Volume, By Hardware , 2021-2031F |
6.1.4 India Augmented and Virtual Reality Market Revenues & Volume, By Software, 2021-2031F |
6.1.5 India Augmented and Virtual Reality Market Revenues & Volume, By Services, 2021-2031F |
6.2 India Augmented and Virtual Reality Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Augmented and Virtual Reality Market Revenues & Volume, By Surgery, 2021-2031F |
6.2.3 India Augmented and Virtual Reality Market Revenues & Volume, By Therapy, 2021-2031F |
6.2.4 India Augmented and Virtual Reality Market Revenues & Volume, By Education and training, 2021-2031F |
6.2.5 India Augmented and Virtual Reality Market Revenues & Volume, By Rehabilitation, 2021-2031F |
6.2.6 India Augmented and Virtual Reality Market Revenues & Volume, By Pain management, 2021-2031F |
6.2.7 India Augmented and Virtual Reality Market Revenues & Volume, By Others, 2021-2031F |
6.3 India Augmented and Virtual Reality Market, By Technology |
6.3.1 Overview and Analysis |
6.3.2 India Augmented and Virtual Reality Market Revenues & Volume, By Augmented Reality, 2021-2031F |
6.3.3 India Augmented and Virtual Reality Market Revenues & Volume, By Virtual Reality, 2021-2031F |
6.4 India Augmented and Virtual Reality Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 India Augmented and Virtual Reality Market Revenues & Volume, By Hospitals, Clinics, and Surgical Centers, 2021-2031F |
6.4.3 India Augmented and Virtual Reality Market Revenues & Volume, By Research Organizations and Pharma Companies, 2021-2031F |
6.4.4 India Augmented and Virtual Reality Market Revenues & Volume, By Research and Diagnostics Laboratories, 2021-2031F |
6.4.5 India Augmented and Virtual Reality Market Revenues & Volume, By Government and Defense Institutions, 2021-2031F |
6.4.6 India Augmented and Virtual Reality Market Revenues & Volume, By Others, 2021-2031F |
7 India Augmented and Virtual Reality Market Import-Export Trade Statistics |
7.1 India Augmented and Virtual Reality Market Export to Major Countries |
7.2 India Augmented and Virtual Reality Market Imports from Major Countries |
8 India Augmented and Virtual Reality Market Key Performance Indicators |
9 India Augmented and Virtual Reality Market - Opportunity Assessment |
9.1 India Augmented and Virtual Reality Market Opportunity Assessment, By Offering , 2021 & 2031F |
9.2 India Augmented and Virtual Reality Market Opportunity Assessment, By Application , 2021 & 2031F |
9.3 India Augmented and Virtual Reality Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.4 India Augmented and Virtual Reality Market Opportunity Assessment, By End User, 2021 & 2031F |
10 India Augmented and Virtual Reality Market - Competitive Landscape |
10.1 India Augmented and Virtual Reality Market Revenue Share, By Companies, 2024 |
10.2 India Augmented and Virtual Reality Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |