Product Code: ETC043384 | Publication Date: Aug 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The India breakfast cereal market import shipment experienced a negative CAGR from 2020 to 2024, indicating a slowdown in growth. However, there was a notable uptick in the growth rate from 2023 to 2024, suggesting a potential revitalization in the market. Overall, the market exhibited a fluctuating trend with signs of stabilization.
The India breakfast cereal market is estimated to reach a value of USD 1,041 million by 2031. This growth can be attributed to the increasing demand for ready-to-eat food products in urban areas and rising health consciousness among Indians. Furthermore, growing disposable incomes and changing lifestyle preferences are also factors driving the market growth during the forecast period (2025-2031).
Growing health awareness among Indian consumers has led to an increased focus on nutrition intake from breakfast cereals. This in turn has been identified as one of the major drivers behind the India breakfast cereal market growth over 2025-2031. In addition, continuous product innovation including new flavors and organic offerings by key players have also aided overall industry development across this timeframe. Moreover, convenience associated with these products along with their availability through various retail formats such as supermarkets/hypermarkets will further boost sales of breakfast cereals throughout 2025-2031.
Challenges: On the other hand, presence of certain chemical additives which may lead to allergies or side effects is expected to hinder sales within this landscape during 2025-2031 . Additionally, high prices associated with some premium variants could act as a deterrent factor for potential customers looking for cheaper options hence limiting its penetration especially in rural regions where income levels are low or stagnant.
Some notable players operating within India Breakfast Cereal Market include Nestle SA., Kellogg Company., PepsiCo Inc., ITC Limited etc. These companies have adopted strategies like strategic collaborations & partnerships; brand acquisitions; product launches etcetera which have enabled them maintain their brand visibility & expand their customer base across domestic markets as well as foreign countries.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Breakfast Cereal Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Breakfast Cereal Market Revenues & Volume, 2021 & 2031F |
3.3 India Breakfast Cereal Market - Industry Life Cycle |
3.4 India Breakfast Cereal Market - Porter's Five Forces |
3.5 India Breakfast Cereal Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Breakfast Cereal Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Breakfast Cereal Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and changing lifestyles leading to a rise in demand for convenient breakfast options. |
4.2.2 Growing health consciousness among consumers, driving the demand for healthier breakfast cereal options. |
4.2.3 Rising disposable incomes allowing consumers to spend more on premium and value-added breakfast cereals. |
4.3 Market Restraints |
4.3.1 Preference for traditional Indian breakfast options like idli, dosa, and paratha, limiting the adoption of breakfast cereals. |
4.3.2 Price sensitivity among consumers, especially in rural areas, hindering the penetration of breakfast cereals. |
4.3.3 Lack of awareness about the nutritional benefits of breakfast cereals, leading to lower acceptance among certain consumer segments. |
5 India Breakfast Cereal Market Trends |
6 India Breakfast Cereal Market, By Types |
6.1 India Breakfast Cereal Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Breakfast Cereal Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 India Breakfast Cereal Market Revenues & Volume, By Hot Cereal, 2021-2031F |
6.1.4 India Breakfast Cereal Market Revenues & Volume, By RTE, 2021-2031F |
6.2 India Breakfast Cereal Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Breakfast Cereal Market Revenues & Volume, By Supermarket, 2021-2031F |
6.2.3 India Breakfast Cereal Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 India Breakfast Cereal Market Revenues & Volume, By E-Commerce, 2021-2031F |
6.2.5 India Breakfast Cereal Market Revenues & Volume, By Others, 2021-2031F |
7 India Breakfast Cereal Market Import-Export Trade Statistics |
7.1 India Breakfast Cereal Market Export to Major Countries |
7.2 India Breakfast Cereal Market Imports from Major Countries |
8 India Breakfast Cereal Market Key Performance Indicators |
8.1 Average daily per capita consumption of breakfast cereals. |
8.2 Household penetration rate of breakfast cereals. |
8.3 Growth in the number of retail outlets stocking breakfast cereals. |
8.4 Percentage of consumers aware of different breakfast cereal brands and variants. |
8.5 Adoption rate of new product innovations in the breakfast cereal market. |
9 India Breakfast Cereal Market - Opportunity Assessment |
9.1 India Breakfast Cereal Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Breakfast Cereal Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Breakfast Cereal Market - Competitive Landscape |
10.1 India Breakfast Cereal Market Revenue Share, By Companies, 2024 |
10.2 India Breakfast Cereal Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |