Product Code: ETC178423 | Publication Date: Aug 2023 | Updated Date: May 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
India Brown Rice market currently, in 2023, has witnessed an HHI of 10000, Which has decreased substantially as compared to the HHI of 10000 in 2017. The market is moving towards Highly concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The brown rice market in India is expected to grow at a steady rate over the next few years. The rising health awareness among consumers, particularly in urban areas, has increased demand for brown rice as it is considered healthier than white polished rice. This has led to an increase in sales of organic and specialty varieties of brown rice, which are sold at premium prices. Furthermore, initiatives by the government such as launching subsidies and other incentives have promoted production of brown rice on a large scale, further driving growth in the sector.
Growing preference for healthier food options such as unpolished whole grains and ancient grains has spurred demand for India brown ricewhich contains higher nutrients compared to white or polished rice varieties. In addition, government initiatives aimed at promoting consumption of nutritionally balanced diets have been instrumental in boosting sales across India over the past few years. Furthermore, with more women taking up professional roles outside homes as well as within their communities it has led to increase convenience foods such as ready-to-cook cereals that use brownriceas an ingredient which fuels growth opportunities in this sector. Last but not least increased ecommerce penetration through digital platforms offers avenues for wider distribution channels providing greater accessibilty accross rural regions thus creating exponential growth potentialsfor this sector.
Environmental concerns associated with unsustainable agricultural practices used while growingbrown riceand lackofawareness regarding nutritive value offormerin comparisonwithin latter poses challengesformarket expansionacross region specially amongst traditional buyers who still preferwhite riceto its counterpart. Thereby making it imperative fortargetedmarketing strategies suhc asspecial discounts , promotions etc targeting these segments while introducing them tonutritiousbenefitsassociatedwith consumingbrownriceoverwhite variety.
Some key players operating in the India thriving Brown Rice Market include 24 Mantra Organic Foods Pvt Ltd., Manna Foods Pvt Ltd., Natureland Organics Pvt Ltd., Agrobazaar Private Limited , Nutriorg (Kheti Virasat Mission), Pristine Organics Pvt ltd., Mahabeej-Maharashtra State Seeds Corporation Limited (MSSCL) etc..
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Brown Rice Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Brown Rice Market Revenues & Volume, 2020 & 2030F |
3.3 India Brown Rice Market - Industry Life Cycle |
3.4 India Brown Rice Market - Porter's Five Forces |
3.5 India Brown Rice Market Revenues & Volume Share, By Length, 2020 & 2030F |
3.6 India Brown Rice Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.7 India Brown Rice Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 India Brown Rice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Brown Rice Market Trends |
6 India Brown Rice Market, By Types |
6.1 India Brown Rice Market, By Length |
6.1.1 Overview and Analysis |
6.1.2 India Brown Rice Market Revenues & Volume, By Length, 2020-2030F |
6.1.3 India Brown Rice Market Revenues & Volume, By long, 2020-2030F |
6.1.4 India Brown Rice Market Revenues & Volume, By Medium, 2020-2030F |
6.1.5 India Brown Rice Market Revenues & Volume, By Short, 2020-2030F |
6.2 India Brown Rice Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 India Brown Rice Market Revenues & Volume, By Sweet, 2020-2030F |
6.2.3 India Brown Rice Market Revenues & Volume, By Basmati, 2020-2030F |
6.3 India Brown Rice Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Brown Rice Market Revenues & Volume, By Supermarkets/Hypermarkets, 2020-2030F |
6.3.3 India Brown Rice Market Revenues & Volume, By Grocery Stores, 2020-2030F |
6.3.4 India Brown Rice Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.3.5 India Brown Rice Market Revenues & Volume, By Online Stores, 2020-2030F |
6.3.6 India Brown Rice Market Revenues & Volume, By Others, 2020-2030F |
7 India Brown Rice Market Import-Export Trade Statistics |
7.1 India Brown Rice Market Export to Major Countries |
7.2 India Brown Rice Market Imports from Major Countries |
8 India Brown Rice Market Key Performance Indicators |
9 India Brown Rice Market - Opportunity Assessment |
9.1 India Brown Rice Market Opportunity Assessment, By Length, 2020 & 2030F |
9.2 India Brown Rice Market Opportunity Assessment, By Type, 2020 & 2030F |
9.3 India Brown Rice Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 India Brown Rice Market - Competitive Landscape |
10.1 India Brown Rice Market Revenue Share, By Companies, 2023 |
10.2 India Brown Rice Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |