Product Code: ETC062863 | Publication Date: Jun 2023 | Updated Date: Jan 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The market for Christmas lights and decorations in India is expected to witness healthy growth during the forecast period 2021-2027. The increasing disposable income of people, change in lifestyle, growing awareness about different holidays, and festive occasions are some of the major factors driving the growth of this market. Moreover, new product launches by key players and innovative marketing strategies adopted by them have further propelled the demand for Christmas lights & decorations across India. With an increase in popularity of online shopping platforms among consumers due to convenience they provide has resulted into a rise in demand for these products from e-commerce websites as well.
Growing Disposable Income - With rising disposable incomes amongst Indian households, there is growing trend towards celebrating festivals with greater enthusiasm and extravagance compared to before which has increased spending on decorative items such as Christmas lights & decoration products including garlands, stars etc. This factor is expected to drive significant revenue generation over the coming years from this segment. Increasing Popularity Of Online Shopping Platforms ? Consumers are increasingly shifting their focus towards online shopping due to the convenience it provides them with such as wider range of selection at lower prices compared to physical stores along with other benefits like discounts/deals/cash backs etc., This shift towards e-commerce websites has helped bolster sales figures for these products significantly thus propelling overall market size forward substantially. Changing Lifestyle - Over time there have been notable changes in consumer lifestyles resulting into changes in preferences regarding holiday-related activities & events leading them to opt more often for large-scale celebrations where usage of decorative items such as Christmas lights & decoration become a prominent part contributing heavily towards revenues generated through the sale of these products.
High Cost Of Installation ? For larger setups involving installation services provided by professionals require substantial costs which restricts the adoption rate despite the high potential present amongst end users . Furthermore, cost associated with maintenance also becomes a significant hindrance deterring customers from opting for complex installations. Availability Of Counterfeit Products? There exist rampant availability of counterfeit products that may offer similar features but lack quality or guarantee on those features making it difficult task differentiate between authentic ones and fake ones leading buyers not to get full value out of their purchase which is much-needed factor driving sustained sales levels albeit few exceptions here n there.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Christmas Lights and Christmas Decorations Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Christmas Lights and Christmas Decorations Market Revenues & Volume, 2020 & 2027F |
3.3 India Christmas Lights and Christmas Decorations Market - Industry Life Cycle |
3.4 India Christmas Lights and Christmas Decorations Market - Porter's Five Forces |
3.5 India Christmas Lights and Christmas Decorations Market Revenues & Volume Share, By Type, 2020 & 2027F |
3.6 India Christmas Lights and Christmas Decorations Market Revenues & Volume Share, By Applications, 2020 & 2027F |
4 India Christmas Lights and Christmas Decorations Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Christmas Lights and Christmas Decorations Market Trends |
6 India Christmas Lights and Christmas Decorations Market, By Types |
6.1 India Christmas Lights and Christmas Decorations Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Christmas Lights and Christmas Decorations Market Revenues & Volume, By Type, 2018 - 2027F |
6.1.3 India Christmas Lights and Christmas Decorations Market Revenues & Volume, By Artificial Christmas Tree, 2018 - 2027F |
6.1.4 India Christmas Lights and Christmas Decorations Market Revenues & Volume, By Christmas Lighting, 2018 - 2027F |
6.1.5 India Christmas Lights and Christmas Decorations Market Revenues & Volume, By Christmas Decorations, 2018 - 2027F |
6.2 India Christmas Lights and Christmas Decorations Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 India Christmas Lights and Christmas Decorations Market Revenues & Volume, By Residential, 2018 - 2027F |
6.2.3 India Christmas Lights and Christmas Decorations Market Revenues & Volume, By Commercial, 2018 - 2027F |
7 India Christmas Lights and Christmas Decorations Market Import-Export Trade Statistics |
7.1 India Christmas Lights and Christmas Decorations Market Export to Major Countries |
7.2 India Christmas Lights and Christmas Decorations Market Imports from Major Countries |
8 India Christmas Lights and Christmas Decorations Market Key Performance Indicators |
9 India Christmas Lights and Christmas Decorations Market - Opportunity Assessment |
9.1 India Christmas Lights and Christmas Decorations Market Opportunity Assessment, By Type, 2020 & 2027F |
9.2 India Christmas Lights and Christmas Decorations Market Opportunity Assessment, By Applications, 2020 & 2027F |
10 India Christmas Lights and Christmas Decorations Market - Competitive Landscape |
10.1 India Christmas Lights and Christmas Decorations Market Revenue Share, By Companies, 2020 |
10.2 India Christmas Lights and Christmas Decorations Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |