| Product Code: ETC126103 | Publication Date: Aug 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In 2024, India`s cider import market saw significant growth with top exporting countries including Japan, South Korea, Switzerland, UK, and Metropolitan France. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market structure. Despite a strong compound annual growth rate (CAGR) of 24.27% from 2020 to 2024, a notable decline in growth rate of -38.42% from 2023 to 2024 suggests a potential shift in market dynamics. Continued monitoring of these trends will be crucial for stakeholders in the cider import industry targeting the Indian market.

The India cider market has been witnessing a steady growth in recent years. The growing popularity of new flavored ciders, increasing disposable incomes, rising demand for healthier drinks, and increasing preference towards convenience foods are some of the major factors driving the growth of India cider market. In addition, several large alcoholic beverage companies such as United Breweries Ltd., Carlsberg India Pvt. Ltd., SABMiller India Pvt. Ltd., and others have also started producing their own versions of ciders in order to capitalize on this trend.
1. Growing Disposable Income: India per capita income has grown significantly over the years which has enabled consumers to upgrade their lifestyle and purchase more expensive products including alcoholic beverages like cider. 2. Premiumization Trend: Consumers are increasingly shifting towards premium brands leading to higher sales volume from price points above INR 500 per bottle/can compared to below INR 300 category earlier due to increased purchasing power coupled with rising health consciousness among millennials driving them towards better quality alcohol products such as beer & spirits. 3. Changing Lifestyle & Preferences: With changing lifestyles and preferences amongst younger population, there has been an increased focus on healthier options available when it comes to drinking alcohol which makes craft beers or ciders attractive alternatives due its low sugar content than other drinks like hard liquor or wine.
1. Taxation Laws : High taxation imposed on alcoholic beverage industry works against its expansion into new segments by making these product costlier thus widening gap between affordable and luxury goods discouraging potential customers from buying them , resulting into declining sales volumes especially for imported ciders which have greater tax burden than locally produced ones. 2. Lack Of Awareness : With limited advertising opportunities within the country because of strict censorship laws , manufacturers find it difficult promote their brand awareness through traditional mediums like television , radio etc which further affects consumption rate as people are not fully aware about different varieties of beverages available in market.
Some key players operating in India cider market include AB InBev owned Hayward`s 5000 , United Breweries Ltd owned Kingfisher Ultra Strong Beer & Carlsberg India Pvt Ltd owned Tuborg Strong Beer amongst others.
India Cider |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Cider Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Cider Market Revenues & Volume, 2021 & 2031F |
3.3 India Cider Market - Industry Life Cycle |
3.4 India Cider Market - Porter's Five Forces |
3.5 India Cider Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Cider Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Cider Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in India, leading to higher spending on premium and imported cider products. |
4.2.2 Growing trend of health-conscious consumers opting for low-alcohol and gluten-free beverages like cider. |
4.2.3 Rising popularity of cider as a versatile drink that can be consumed on various occasions, boosting its demand in the Indian market. |
4.3 Market Restraints |
4.3.1 Lack of awareness and familiarity with cider among Indian consumers compared to traditional alcoholic beverages like beer and spirits. |
4.3.2 High taxation on imported ciders making them expensive for the average Indian consumer. |
5 India Cider Market Trends |
6 India Cider Market, By Types |
6.1 India Cider Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Cider Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 India Cider Market Revenues & Volume, By Flavored Cider, 2021-2031F |
6.1.4 India Cider Market Revenues & Volume, By Plain Cider, 2021-2031F |
6.2 India Cider Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Cider Market Revenues & Volume, By Speciality Stores, 2021-2031F |
6.2.3 India Cider Market Revenues & Volume, By Supermarket/Hypermarkets, 2021-2031F |
6.2.4 India Cider Market Revenues & Volume, By Online Retail Stores, 2021-2031F |
6.2.5 India Cider Market Revenues & Volume, By Other Channels, 2021-2031F |
7 India Cider Market Import-Export Trade Statistics |
7.1 India Cider Market Export to Major Countries |
7.2 India Cider Market Imports from Major Countries |
8 India Cider Market Key Performance Indicators |
8.1 Number of cider brands available in the Indian market. |
8.2 Growth in the number of cider-serving establishments such as bars, restaurants, and retail outlets. |
8.3 Consumer awareness and perception surveys on cider consumption trends in India. |
9 India Cider Market - Opportunity Assessment |
9.1 India Cider Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Cider Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Cider Market - Competitive Landscape |
10.1 India Cider Market Revenue Share, By Companies, 2024 |
10.2 India Cider Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |