Market Forecast By Bean Types (Arabica, Robusta, Others), By Coffee Types (Ground Coffee, Instant Coffee, Whole-Bean, Coffee Pod, Capsules), By Distribution Channel (Hypermarkets/ Supermarkets, Online Channels, Cafes And Food Services, Others), By Applications (Hot Drinks, Ready To Drink, Flavoured Beverages, Others) and Competitive Landscape
Product Code: ETC177463 | Publication Date: Sep 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
India Coffee market currently, in 2023, has witnessed an HHI of 2815, Which has decreased slightly as compared to the HHI of 4268 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Report Name | India Coffee Market |
Forecast period | 2025-2031 |
CAGR | 9.87% |
Growing Sector | Premium Coffee Segment |
The India Coffee Market report thoroughly covers the market by bean types, coffee types, distribution channels, and applications. The report provides an unbiased and detailed analysis of ongoing market trends, opportunities in high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.
India, traditionally a tea-drinking nation, has witnessed a remarkable shift towards coffee consumption in recent years. Urbanization, exposure to global cultures, and the proliferation of café chains have transformed coffee into a lifestyle beverage. The market offers a diverse range of products, from instant coffee to specialized blends, catering to varied consumer preferences. The southern regions of India, with their rich history of coffee cultivation, continue to dominate production and consumption, while northern regions are gradually embracing the coffee culture.
According to 6Wresearch, the India Coffee Market is anticipated to grow at a CAGR of 9.87% during the forecast period 2025-2031. The youthful demographic in urban centers has developed a penchant for coffee, influenced by Western lifestyles and the burgeoning café culture. Cafés have become social hubs, offering not just beverages but also spaces for work and leisure, thereby increasing coffee's appeal. Secondly, rising disposable incomes have enabled consumers to explore premium coffee options. Specialty coffee shops and artisanal brands are capitalizing on this trend by offering unique blends and brewing methods, catering to the sophisticated palates of discerning customers.
This shift towards premiumization is elevating the overall market value. Thirdly, the convenience of instant coffee continues to attract a significant segment of consumers. Busy lifestyles and the need for quick beverage solutions have sustained the demand for instant coffee varieties, which are also evolving with new flavors and formulations to keep consumers engaged. This trend is reflected in the India Coffee Market Growth.
However, the market faces challenges. Climate change poses a significant threat to coffee cultivation, with erratic weather patterns affecting yield and quality. This unpredictability can lead to supply constraints and increased prices, impacting both producers and consumers. Additionally, the strong cultural affinity for tea in many parts of India means that coffee consumption is still limited compared to tea. Changing this deep-rooted preference requires sustained marketing efforts and cultural shifts, which can be a slow process.
One notable trend is the increasing demand for sustainable and ethically sourced coffee. Consumers are becoming more conscious of the environmental and social impact of their purchases, leading to a rise in certifications like Fair Trade and organic labels. Brands that emphasize transparency and sustainability in their supply chains are gaining favor among this conscientious consumer base. Another trend is the growth of ready-to-drink (RTD) coffee beverages. The convenience of RTD products appeals to on-the-go consumers, and the market is witnessing a variety of offerings, from cold brews to flavored iced coffees. This segment is expected to expand as manufacturers innovate with new flavors and functional ingredients.
The premium coffee segment presents lucrative investment opportunities. As consumer preferences shift towards high-quality and specialty coffees, there is a growing market for artisanal brands and specialty cafés. Investing in this niche can yield high returns, especially in urban centers where the demand for gourmet coffee experiences is rising. Furthermore, the expansion of coffee cultivation in non-traditional areas offers potential. Investing in sustainable farming practices and infrastructure in these regions can enhance production capacities and meet the increasing domestic demand, while also contributing to the livelihoods of local communities.
Prominent players in the India Coffee Market include Araku, Blue Tokai, Bru, Café Coffee Day, Nescafe, Starbucks, and Tata Coffee. These companies have established strong brand recognition and extensive distribution networks, enabling them to cater to a wide spectrum of consumer preferences across the country.
The Indian government plays a pivotal role in regulating the coffee industry through the Coffee Board of India, which oversees cultivation, marketing, and export activities. To support coffee growers, especially small-scale farmers, the government provides subsidies and financial assistance aimed at enhancing production and quality. These initiatives are designed to make Indian coffee more competitive on the global stage. In response to environmental concerns, there is a growing emphasis on sustainable farming practices. The government encourages methods such as organic farming and water conservation to mitigate the adverse effects of climate change on coffee cultivation. Adherence to these practices is increasingly becoming a requirement, influencing how coffee is grown and processed. Quality control is another critical area of focus. Regulations mandate stringent quality checks to ensure that both domestically consumed and exported coffee meet specific standards. This includes monitoring for contaminants and verifying the authenticity of coffee varieties, thereby safeguarding consumer interests and maintaining India's reputation in the international market.
The India Coffee Market is set for substantial growth driven by evolving consumer preferences and an increasing number of coffee drinkers across the country. The rising urban population and exposure to global coffee trends are expected to further accelerate market expansion. As international coffee chains continue to penetrate the Indian market, domestic brands will also innovate and expand to maintain their competitive edge. Premiumization will play a key role in shaping the future of the market. Consumers are increasingly seeking high-quality, ethically sourced coffee, leading to a surge in demand for single-origin beans and organic varieties. The artisanal and specialty coffee segment is expected to gain more traction, offering consumers unique flavors and brewing experiences that differ from traditional instant coffee options. E-commerce is set to become a major driver for coffee sales in India.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Ravi Bhandari, Research Head, 6Wresearch, The Arabica segment is projected to maintain a dominant position in the market due to its smooth taste and lower caffeine content. Arabica beans are preferred by premium coffee brands and specialty cafés, making them a popular choice among urban consumers. The growing preference for high-quality coffee among young professionals and coffee enthusiasts further contributes to the segment’s growth.
Instant coffee remains the largest segment, driven by its affordability and convenience. Consumers with busy lifestyles prefer instant coffee as a quick and easy alternative to freshly brewed options. Companies are launching innovative instant coffee products, including flavored varieties and premium blends, to cater to evolving consumer preferences.
With the increasing penetration of e-commerce and direct-to-consumer (DTC) brands, more consumers are purchasing coffee online. Subscription models and curated coffee boxes are becoming popular, allowing consumers to explore new flavors and blends without visiting physical stores.
The Ready-to-Drink (RTD) coffee segment is witnessing increasing demand, particularly among younger consumers. Cold brews, iced coffees, and flavored coffee beverages are gaining popularity as convenient, on-the-go options. With more brands entering this segment and launching innovative flavors, RTD coffee is poised to be a significant driver of market growth.
The report offers a comprehensive analysis of the following market segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Coffee Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Coffee Market Revenues & Volume, 2021 & 2031F |
3.3 India Coffee Market - Industry Life Cycle |
3.4 India Coffee Market - Porter's Five Forces |
3.5 India Coffee Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Coffee Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Coffee Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Coffee Market Trends |
6 India Coffee Market, By Types |
6.1 India Coffee Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Coffee Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 India Coffee Market Revenues & Volume, By Whole-Bean, 2021 - 2031F |
6.1.4 India Coffee Market Revenues & Volume, By Ground Coffee, 2021 - 2031F |
6.1.5 India Coffee Market Revenues & Volume, By Instant Coffee, 2021 - 2031F |
6.1.6 India Coffee Market Revenues & Volume, By Coffee Pods and Capsules, 2021 - 2031F |
6.2 India Coffee Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Coffee Market Revenues & Volume, By On-Trade, 2021 - 2031F |
6.2.3 India Coffee Market Revenues & Volume, By Off-Trade, 2021 - 2031F |
7 India Coffee Market Import-Export Trade Statistics |
7.1 India Coffee Market Export to Major Countries |
7.2 India Coffee Market Imports from Major Countries |
8 India Coffee Market Key Performance Indicators |
9 India Coffee Market - Opportunity Assessment |
9.1 India Coffee Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Coffee Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Coffee Market - Competitive Landscape |
10.1 India Coffee Market Revenue Share, By Companies, 2024 |
10.2 India Coffee Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Market Forecast By Product Type (Whole-Bean, Ground Coffee, Instant Coffee, Coffee Pods and Capsules), By Distribution Channel (On-Trade, Off-Trade) And Competitive Landscape
Product Code: ETC177463 | Publication Date: Jan 2022 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The India Coffee Market is estimated to grow during the forecast period. The coffee market in the country is emerging rapidly with great efficiency. The major drivers behind the rapid growth of this industry are growing disposable income levels and growing consumer demand for premium coffee.
According to 6Wresearch, the India Coffee Market size is expected to grow during 2022-2028. The market is growing effortlessly in the country since it has become one of the most prominent industries in the country. The market is booming owing to several factors that are driving it. The major factors that are driving the industry are growing disposable income levels and growing consumer demand for premium coffee. Growing disposable income levels are owing to rise in spending on different food items, and rise in leisure activities like spending time outdoors and traveling. Besides, the increasing middle class-population in the country is preferring premium brands, that in turn is boosting the demand for premium-quality coffees in India. Furthermore, increasing awareness of health advantages liked with regular consumption of premium quality Coffee is also stimulating the growth of this sector. The key players in the market are focusing on providing the best quality coffee to their consumers which has become the key factors that is driving the growth of this sector in the country. People these days prefer premium quality coffee that can benefit them; therefore, key players are focusing on providing the coffee that can meet the needs of their consumers in the best ways possible. However, the industry is constrained by modest penetration rates and high costs of coffee.
Owing to the adverse impact of the pandemic, there was an adverse decrease in the coffee market of India. The market came across numerous challenges when pandemic hit the country. This led to a huge decline in the coffee market. India Coffee Market is one of the most prominent parts of Asia Pacific Coffee Market that faced challenges when pandemic hit. The reduction in the consumption of coffee led to disruption in the market. Reduction in the process of production was one of the major reasons led to a massive decline in the market. The sector is now estimated to evolve in the future. The India Coffee Market share is evolving gradually.
Based on product type, the Coffee Market in India can be segmented into Whole-Bean, Ground Coffee, Instant Coffee, and Coffee Pods And Capsules. Out of which, the instant coffee category is estimated to hold the largest share in the market. Instant coffee is popular among consumers which is boosting the growth of this market at a rapid pace.
Based on distribution channel, the India Coffee Industry can be divided into On-Trade, and Off-Trade. Both these segments are driving the market growth and estimated to hold the largest share in the years to come.
The major factors that are driving the industry are growing disposable income levels and growing consumer demand for premium coffee. Growing disposable income levels are owing to rise in spending on different food items, and rise in leisure activities like spending time outdoors and traveling. Besides, the increasing middle class-population in the country is preferring premium brands, that in turn is boosting the demand for premium-quality coffees in India. Furthermore, increasing awareness of health advantages liked with regular consumption of premium quality Coffee is also stimulating the growth of this sector.
The key players in the market are focusing on providing the best quality coffee to their consumers which has become the key factors that is driving the growth of this sector in the country.
The report offers a comprehensive study of the subsequent market segments: