Product Code: ETC177403 | Publication Date: Jul 2023 | Updated Date: Jan 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Decaffeinated Coffee Market in India is expected to witness a healthy growth over the forecast period. This can be attributed to growing demand for decaf, as it helps reduce caffeine-related problems such as insomnia and restlessness. In addition, with more people realizing the health benefits associated with coffee consumption, demand for decaf has been increasing steadily. Moreover, factors such as rising disposable income and changing consumer preferences are also driving the market growth in India. The product is available in various forms like instant granules, ground powder and whole beans across different retail channels including supermarkets/hypermarkets, e-commerce sites etc. Furthermore, many leading players have introduced extra creamy and flavoured decaffs which further boost its sales among consumers who want to experience the same taste of normal brewed coffee but without all that caffiene buzz they don`t need or want at night time before bed or during work hours when regular caffeinated coffee may not be appropriate due to its stimulating effects.
Increased Health Consciousness among Consumers: A major driver for the growth of decaffeinated coffee across India has been increased health consciousness among consumers who are increasingly opting for healthier options like decaf over regular caffeinated varieties due to its low caffeine content. This trend has also been driven by millennials and Gen Zs who prefer consuming beverages that have minimal side effects on their bodies.Growing Demand for Ready-To-Drink Products: Another important factor driving the demand for decaf coffees in India has been the surge in demand for ready-to-drink (RTD) products such as premixed cold brews, canned lattes etc., owing to convenience associated with them along with a longer shelf life compared to conventional brewed coffees which require more time and effort when preparing at home or office premises.
High Prices ??? Decaffinated coffees generally cost more than regular cups because it requires hard laborious process involving chemicals to remove caffeine making it costly compared with other types available in markets. This restricts its usage among price sensitive lower middle class segment who opts out for cheaper traditional versions instead despite being aware about its health benefits. Low Awareness About Health Benefits Associated With It??? Consumers still lack knowledge regarding different types available along with associated health benefits & effects associated when consumed over long term periods especially amongst rural population where marketing activities needs be stepped up further so that they become more conscious while deciding what type would be beneficial for them according to their body requirements & lifestyle patterns.
There are several key players operating actively within IndiaDecaffeinated Coffee Market namely Starbucks Corporation , Tata Global Beverages Ltd , Nestle S A , Jacobs Douwe Egberts BV , Lavazza SpA etc
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Decaffeinated Coffee Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Decaffeinated Coffee Market Revenues & Volume, 2020 & 2030F |
3.3 India Decaffeinated Coffee Market - Industry Life Cycle |
3.4 India Decaffeinated Coffee Market - Porter's Five Forces |
3.5 India Decaffeinated Coffee Market Revenues & Volume Share, By Product, 2020 & 2030F |
3.6 India Decaffeinated Coffee Market Revenues & Volume Share, By Species , 2020 & 2030F |
3.7 India Decaffeinated Coffee Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 India Decaffeinated Coffee Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Decaffeinated Coffee Market Trends |
6 India Decaffeinated Coffee Market, By Types |
6.1 India Decaffeinated Coffee Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Decaffeinated Coffee Market Revenues & Volume, By Product, 2020-2030F |
6.1.3 India Decaffeinated Coffee Market Revenues & Volume, By Roasted, 2020-2030F |
6.1.4 India Decaffeinated Coffee Market Revenues & Volume, By Raw, 2020-2030F |
6.2 India Decaffeinated Coffee Market, By Species |
6.2.1 Overview and Analysis |
6.2.2 India Decaffeinated Coffee Market Revenues & Volume, By Arabica, 2020-2030F |
6.2.3 India Decaffeinated Coffee Market Revenues & Volume, By Robusta, 2020-2030F |
6.3 India Decaffeinated Coffee Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Decaffeinated Coffee Market Revenues & Volume, By Online, 2020-2030F |
6.3.3 India Decaffeinated Coffee Market Revenues & Volume, By Offline, 2020-2030F |
7 India Decaffeinated Coffee Market Import-Export Trade Statistics |
7.1 India Decaffeinated Coffee Market Export to Major Countries |
7.2 India Decaffeinated Coffee Market Imports from Major Countries |
8 India Decaffeinated Coffee Market Key Performance Indicators |
9 India Decaffeinated Coffee Market - Opportunity Assessment |
9.1 India Decaffeinated Coffee Market Opportunity Assessment, By Product, 2020 & 2030F |
9.2 India Decaffeinated Coffee Market Opportunity Assessment, By Species , 2020 & 2030F |
9.3 India Decaffeinated Coffee Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 India Decaffeinated Coffee Market - Competitive Landscape |
10.1 India Decaffeinated Coffee Market Revenue Share, By Companies, 2023 |
10.2 India Decaffeinated Coffee Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |