| Product Code: ETC026684 | Publication Date: Jun 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
India`s deodorants and anti-perspirant products import market saw a shift in concentration levels from high to moderate in 2024, indicating a more diversified import landscape. The top exporting countries to India in 2024 include the UK, Thailand, UAE, Hungary, and Spain, showcasing a broad range of sources for these products. Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) for the period 2020-2024 remained impressive at 29.2%, highlighting the continued demand and popularity of deodorants and anti-perspirants in the Indian market.

The India deodorants and anti-perspirant products market is estimated to grow at a CAGR of 7.6% during the forecast period 2025-2031. Deodorants are used for reducing body odor whereas antiperspirant products reduce sweating or perspiration by blocking sweat glands, thus providing freshness throughout the day. The growing importance of personal grooming, rising demand among the youth population, increasing number of working women, and increasing disposable income has driven the sales growth in this sector. Further, manufacturers have also launched new product variants as per consumer preference which has further led to an increased sale across the country in recent years.
1) Increasing Personal Grooming Habits? With changing lifestyle trends, there has been a rise in awareness about hygiene & personal grooming amongst consumers leading to an increased use of deodorants and anti-perspirants in India. This trend is especially more rampant amongst young adults who like to stay up-to date with fashion trends leading to higher spending on these products making it one of the key drivers for growth within this industry over coming years.
2) Rising Disposable Income Levels ? As disposable incomes are steadily increasing year after year due to economic development & financial stability in households; people are now increasingly looking towards luxury items that add value to their lives such as purchasing branded deodorants & antiperspirant products from premium brands available in stores or online platforms across different retailers and e-commerce websites all around India driving forward industry growth significantly over coming quarters ahead positively impacting revenues generated across both segments within next few years respectively.
3) Growing Demand Among Working Women ?With more women joining workforce either part time or full time basis; they become conscious about their appearance & smell while going out for work or meeting clients thus fuelling demand for these products exponentially leading even greater potential sales opportunities among female customers specifically thereby contributing heavily towards overall market share held by each segment over upcoming period ahead till 2031 respectively .
1) Price Sensitivity Among Consumers ?Since most people prefer low cost solutions when it comes buying these types of items ; companies tend struggle find balance between prices offered against quality maintained so as ensure profitability remains intact while customers still get access quality goods without burning pocket too much thereby creating turbulent times ahead when trying maximize returns on investments made during R&D stages respectively.
2) Availability Of Counterfeit Goods - Since counterfeit goods can
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Deodorants and Anti-Perspirant Products Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Deodorants and Anti-Perspirant Products Market Revenues & Volume, 2021 & 2031F |
3.3 India Deodorants and Anti-Perspirant Products Market - Industry Life Cycle |
3.4 India Deodorants and Anti-Perspirant Products Market - Porter's Five Forces |
3.5 India Deodorants and Anti-Perspirant Products Market Revenues & Volume Share, By Function, 2021 & 2031F |
3.6 India Deodorants and Anti-Perspirant Products Market Revenues & Volume Share, By Ingredient, 2021 & 2031F |
4 India Deodorants and Anti-Perspirant Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income and changing lifestyles leading to higher spending on personal care products. |
4.2.2 Growing awareness about hygiene and grooming among the Indian population. |
4.2.3 Influence of western culture and media promoting the use of deodorants and anti-perspirants. |
4.3 Market Restraints |
4.3.1 Intense competition among major players in the market leading to price wars and margin pressures. |
4.3.2 Seasonal variations in demand, with higher sales during summer months and lower sales in winter. |
4.3.3 Concerns about the chemicals used in deodorants and anti-perspirants leading to a shift towards natural and organic alternatives. |
5 India Deodorants and Anti-Perspirant Products Market Trends |
6 India Deodorants and Anti-Perspirant Products Market, By Types |
6.1 India Deodorants and Anti-Perspirant Products Market, By Function |
6.1.1 Overview and Analysis |
6.1.2 India Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Function, 2021-2031F |
6.1.3 India Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Aerosol Spray, 2021-2031F |
6.1.4 India Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Cream, 2021-2031F |
6.1.5 India Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Roll-On, 2021-2031F |
6.1.6 India Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Gel, 2021-2031F |
6.2 India Deodorants and Anti-Perspirant Products Market, By Ingredient |
6.2.1 Overview and Analysis |
6.2.2 India Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Alcohol, 2021-2031F |
6.2.3 India Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Antimicrobials, 2021-2031F |
6.2.4 India Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Conditioner and Moisturizer, 2021-2031F |
6.2.5 India Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Fragrances, 2021-2031F |
6.2.6 India Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Paraben and Propellants, 2021-2031F |
6.2.7 India Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Others, 2021-2031F |
7 India Deodorants and Anti-Perspirant Products Market Import-Export Trade Statistics |
7.1 India Deodorants and Anti-Perspirant Products Market Export to Major Countries |
7.2 India Deodorants and Anti-Perspirant Products Market Imports from Major Countries |
8 India Deodorants and Anti-Perspirant Products Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for deodorant brands. |
8.2 Adoption rate of new product formulations or technologies in the market. |
8.3 Number of new product launches and innovations in the deodorants and anti-perspirant segment. |
8.4 Growth in the online sales channels for these products. |
8.5 Customer satisfaction and loyalty metrics for leading brands in the market. |
9 India Deodorants and Anti-Perspirant Products Market - Opportunity Assessment |
9.1 India Deodorants and Anti-Perspirant Products Market Opportunity Assessment, By Function, 2021 & 2031F |
9.2 India Deodorants and Anti-Perspirant Products Market Opportunity Assessment, By Ingredient, 2021 & 2031F |
10 India Deodorants and Anti-Perspirant Products Market - Competitive Landscape |
10.1 India Deodorants and Anti-Perspirant Products Market Revenue Share, By Companies, 2024 |
10.2 India Deodorants and Anti-Perspirant Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |