| Product Code: ETC179323 | Publication Date: Aug 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
India`s edible flakes import market saw a shift in concentration levels from high to moderate in 2024, with key exporting countries being Bulgaria, Metropolitan France, UK, UAE, and Italy. Despite a challenging CAGR of -12.13% from 2020 to 2024, the market experienced a significant decline in growth rate by -31.14% in 2024 as compared to the previous year. This data suggests a dynamic landscape in the import market for edible flakes in India, with changing patterns of trade and potential opportunities for market players to explore.

India edible flakes market is expected to witness significant growth in the coming years, primarily driven by rising consumer demand for convenience food products and increasing health consciousness among consumers. The growing demand for ready-to-eat breakfast cereals and snacks is also expected to positively influence the market growth.
The edible flakes market in India is driven by the increasing demand for convenience foods, growth of retail outlets, changing food habits and preferences among younger generations, easy availability of ready-to-eat breakfast cereals, growing awareness about healthy eating and rising disposable income.
There are certain challenges that can hinder the progress of India edible flakes market such as high competition from domestic as well as foreign players, fluctuating prices of raw materials used in manufacturing these products, stringent regulations on imports and exports of certain commodities used in food processing. In addition, volatile economic conditions resulting from pandemic crisis could be a major challenge for the industry.
The key players operating in Indiaedible flakes market include Nestle India Ltd., ITC Ltd., PepsiCo Inc., Parle Products Pvt. Ltd., Britannia Industries Ltd., Kellogg Co., Haldiram Foods International Pvt. Ltd., Sunfeast Yippee!, Mars Incorporated and Amul Food Products Pvt. Ltd.. These companies have adopted product launch/innovation strategies to gain competitive advantage over other players in the India edible flake market space.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Edible Flakes Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Edible Flakes Market Revenues & Volume, 2020 & 2030F |
3.3 India Edible Flakes Market - Industry Life Cycle |
3.4 India Edible Flakes Market - Porter's Five Forces |
3.5 India Edible Flakes Market Revenues & Volume Share, By Product, 2020 & 2030F |
3.6 India Edible Flakes Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 India Edible Flakes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness about the benefits of consuming nutritious breakfast options. |
4.2.2 Growing urbanization leading to a shift towards convenient and ready-to-eat breakfast solutions. |
4.2.3 Rising disposable income levels and changing lifestyles driving the demand for packaged food products. |
4.3 Market Restraints |
4.3.1 Fluctuating prices of raw materials such as grains and cereals used in edible flakes production. |
4.3.2 Intense competition from alternative breakfast options like bread, yogurt, and traditional Indian breakfast items. |
4.3.3 Regulatory challenges related to food safety standards and labeling requirements. |
5 India Edible Flakes Market Trends |
6 India Edible Flakes Market, By Types |
6.1 India Edible Flakes Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Edible Flakes Market Revenues & Volume, By Product, 2020-2030F |
6.1.3 India Edible Flakes Market Revenues & Volume, By Corn flakes, 2020-2030F |
6.1.4 India Edible Flakes Market Revenues & Volume, By Wheat flakes, 2020-2030F |
6.1.5 India Edible Flakes Market Revenues & Volume, By Rice flakes, 2020-2030F |
6.1.6 India Edible Flakes Market Revenues & Volume, By Flakey oats, 2020-2030F |
6.1.7 India Edible Flakes Market Revenues & Volume, By Others, 2020-2030F |
6.2 India Edible Flakes Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Edible Flakes Market Revenues & Volume, By Supermarkets & hypermarkets, 2020-2030F |
6.2.3 India Edible Flakes Market Revenues & Volume, By Convenience stores, 2020-2030F |
6.2.4 India Edible Flakes Market Revenues & Volume, By Online retailers, 2020-2030F |
7 India Edible Flakes Market Import-Export Trade Statistics |
7.1 India Edible Flakes Market Export to Major Countries |
7.2 India Edible Flakes Market Imports from Major Countries |
8 India Edible Flakes Market Key Performance Indicators |
8.1 Consumer engagement metrics such as website traffic, social media interactions, and email open rates. |
8.2 Product innovation rate, measured by the number of new flavors, packaging designs, or product variants introduced. |
8.3 Sustainability initiatives adopted by companies in the edible flakes market, like waste reduction, energy efficiency, and sourcing practices. |
9 India Edible Flakes Market - Opportunity Assessment |
9.1 India Edible Flakes Market Opportunity Assessment, By Product, 2020 & 2030F |
9.2 India Edible Flakes Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 India Edible Flakes Market - Competitive Landscape |
10.1 India Edible Flakes Market Revenue Share, By Companies, 2023 |
10.2 India Edible Flakes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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