India Electric Kettle Market Outlook (2021-2027) | Size, Share, Revenue, Trends, Outlook, Growth & COVID-19 IMPACT

Latest 2023 Development of the India Electric Kettle Market

India Electric Kettle Market experiencing steady growth due to increasing demand for convenience and energy-efficient kitchen appliances. Moreover, with the increase in online sales and e-commerce platforms, the sales of electric kettles have also increased. The introduction of smart features such as Wi-Fi connectivity, temperature control, and voice command compatibility to cater to tech-savvy consumers is one of the major developments in the market. With the growing concern for energy conservation, manufacturers are designing energy-efficient electric kettles that consume less power and have a faster boiling time. The market for the electric kettle is highly competitive, with both domestic and international players vying for market share. This has resulted in better product offerings and competitive pricing. Apart from this, the rising disposable income of consumers led to the increasing demand for electric kettles in India.

Furthermore, the busy lifestyle of people compels them to prefer quick and efficient methods of making tea or coffee. Additionally, there is a growing trend of health-conscious consumers in India who prefer to make their own herbal tea or green tea and electric kettles provide a convenient way to do so. The hospitality industry in India is growing at a rapid pace, and electric kettles are a must-have appliance in guest hotels, hotels, and other hospitality establishments. This factor is expected to proliferate the growth of India Electric Kettle Industry. 

India Electric Kettle Market Synopsis

The India electric kettle market witnessed considerable growth in recent years on account of the growing consumer demand for electric kettles in India underpinned by the strong growth of the urban population in the country and the rising hospitality sector. The demand for electric kettle witnessed an upward growth trajectory mainly attributed to rising demand from urban consumers as they are more inclined towards modern-day kitchenware. However, the spread of Covid-19 in 2020 resulted in complete turmoil for the retail and hospitality sector due to the social distancing measures adopted to curb the spread of the virus, which in turn led to a sales downfall for the retail segment during the lockdown period. However, once the e-commerce platform started operating in the lockdown period, the sales of electric kettles started to get back on track and increased as people being at home had ample amount of time for cooking and as work from home started for a lot of people so the need of electric kettle arose for instant cooking. Moreover, with the gradual upliftment of lockdown restrictions, the retail sector started to reopen which led the Indian electric kettle market back to its growth trajectory.

According to 6Wresearch, India Electric Kettle Market revenue is projected to grow at a CAGR of 6.1% during 2021-2027F. An increasing number of modular kitchens and rising disposable income in India are also major factors contributing to the growth of the electric kettle market. In the coming years as the impact of Covid-19 reduces and real estate construction work starts the sales of the electric kettle would also increase in the commercial sector in hospitality as a result of recovering the tourism industry. With the different designs and innovations by manufacturers in the electric kettle industry, the adoption of the modern electric kettle is anticipated to rise in the coming period.

Market Analysis By Types

By distribution channels, the offline segment that is dealing in electric kettles garnered the majority of the market share as the consumers have the option of comparing the different brands available at the store physically and choosing the right product as per their requirements. However, the growing popularity of e-commerce websites among millennials is likely to drive significant growth in the online distribution channel segment over the coming years.

Key Attractiveness of the Report

• COVID-19 Impact on the Market.
• 10 Years Market Numbers.
• Historical Data Starting from 2017 to 2020.
• Base Year: 2020
• Forecast Data until 2027.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• India Electric Kettle Market Overview
• India Electric Kettle Market Outlook
• Electric Kettle Market Forecast
• Historical Data and Forecast of India Electric Kettle Market Revenues & Volume, for the Period 2017-2027F
• Historical Data and Forecast of India Electric Kettle Market Revenues, By Body Types, for the Period 2017-2027F
• Historical Data and Forecast of India Electric Kettle Market Revenues, By Capacity, for the Period 2017-2027F
• Historical Data and Forecast of India Electric Kettle Market Revenues, By Applications, for the Period 2017-2027F
• Historical Data and Forecast of India Electric Kettle Market Revenues, By Distribution Channels, for the Period 2017-2027F
• Historical Data and Forecast of India Electric Kettle Market Revenues, By Regions, for the Period 2017-2027F
• Market Drivers
• Market Restraints
• Market Trends
• Industry Life Cycle
• Porter’s Five Force Analysis
• Market Opportunity Assessment

Market Scope and Segmentation

The report provides a detailed analysis of the following market segments:

By Body Types

• Stainless Steel
• Plastic
• Glass

By Capacity

• 0.5-1 Litre
• 1.1-1.5 Litre
• 1.6-2 Litre

By Distribution Channels

• Online
• Offline

By Applications

• Household
• Commercial

By Regions

• Northern
• Southern
• Western
• Eastern