Product Code: ETC177163 | Publication Date: Jul 2023 | Updated Date: Jan 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The India fermented tea market is expected to grow at a rapid pace over the forecast period, owing to increasing demand for healthier beverages and rising disposable incomes of consumers. Moreover, the growing trend of health consciousness among people has led them to switch from carbonated drinks and artificial juices towards healthy beverages such as fermented tea. The ready-to-drink (RTD) segment in the market is likely to gain prominence with increasing preference for convenience food products, along with surging demand from urban areas. Changing lifestyles due to increased exposure on social media platforms have further contributed in popularizing this beverage across India.
Increasing consumer awareness about health benefits of fermented tea due to rising health consciousness among consumers.Growing popularity of organic and herbal products, which promote healthy digestive system and improve immunity levels. Rapid urbanization and increasing disposable incomes that drive the demand for premium fermented tea varieties such as oolong, pu-erh, white tea etc., in India retail market The proliferation of online channels such as e-commerce sites that make it easier for customers to access a wide variety of products from different brands at competitive prices is boosting sales
Limited Availability : Despite rising awareness about different types of teas available within India , availability remains major challenge as most stores carry only limited regional varieties while specialty stores which carry wider variety remain out reach for many regular households. This limits potential customer base since majority population depends upon local retail outlets making it difficult for manufacturers catering beyond specific region.
The key players operating in this space include Tata Global Beverages Ltd., Wagh Bakri Tea Group(India), Unilever Plc.(UK). Nestle S A (Switzerland), Dabur India Ltd., Dilmah CeylonTea Co.(Sri Lanka) , Typhoo Tea Limited (U K )and Marico Limited (India).
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Fermented Tea Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Fermented Tea Market Revenues & Volume, 2020 & 2030F |
3.3 India Fermented Tea Market - Industry Life Cycle |
3.4 India Fermented Tea Market - Porter's Five Forces |
3.5 India Fermented Tea Market Revenues & Volume Share, By Product, 2020 & 2030F |
3.6 India Fermented Tea Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 India Fermented Tea Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Fermented Tea Market Trends |
6 India Fermented Tea Market, By Types |
6.1 India Fermented Tea Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Fermented Tea Market Revenues & Volume, By Product, 2020-2030F |
6.1.3 India Fermented Tea Market Revenues & Volume, By Kombucha, 2020-2030F |
6.1.4 India Fermented Tea Market Revenues & Volume, By Pu-Erh, 2020-2030F |
6.1.5 India Fermented Tea Market Revenues & Volume, By Other Dark Teas, 2020-2030F |
6.2 India Fermented Tea Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Fermented Tea Market Revenues & Volume, By Online, 2020-2030F |
6.2.3 India Fermented Tea Market Revenues & Volume, By Offline, 2020-2030F |
7 India Fermented Tea Market Import-Export Trade Statistics |
7.1 India Fermented Tea Market Export to Major Countries |
7.2 India Fermented Tea Market Imports from Major Countries |
8 India Fermented Tea Market Key Performance Indicators |
9 India Fermented Tea Market - Opportunity Assessment |
9.1 India Fermented Tea Market Opportunity Assessment, By Product, 2020 & 2030F |
9.2 India Fermented Tea Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 India Fermented Tea Market - Competitive Landscape |
10.1 India Fermented Tea Market Revenue Share, By Companies, 2023 |
10.2 India Fermented Tea Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |