Product Code: ETC177763 | Publication Date: Jul 2023 | Updated Date: May 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
India Green Tea market currently, in 2023, has witnessed an HHI of 3517, Which has increased slightly as compared to the HHI of 2666 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The India green tea market is expected to grow at a compound annual growth rate of over 14.9% during the forecast period 2023-2029. This growth can be attributed to the increasing awareness about health benefits associated with green teas, increased demand from young adults for premium quality teas and the rising preference for organic products.
Growing Health Consciousness Amongst Consumers: The growing awareness about healthy lifestyle among people has encouraged them to switch from unhealthy beverages such as aerated drinks and other sugary drinks to healthier options such as green tea that help reduce cholesterol levels, enhance metabolism and improve skin complexion etc., thus resulting in increased demand for green tea in India.Rising Disposable Incomes & Changing Lifestyle Habits: Rising disposable incomes amongst middle class families with higher disposable income have enabled them to shift their preferences toward premium varieties like Green Tea which offer various health benefits than other traditional teas and herbal infusion beverages available in the India markets today. This factor has resulted in an increase demand for more expensive but beneficial types of Green Tea variants across India thereby propelling the growth of this market overall.
High Price Points : Despite all its benefits, one major challenge faced by manufacturers while marketing green tea is its high price point compared to other traditional beverages like black tea or coffee available in India today making it inaccessible to lower income groups who may not be able view it as a viable alternative since they could opt out cheaper variants.
The key players operating in IndiaGreen Tea Market include Tata Global Beverages Ltd., Unilever Group - Lipton , Tetley Group , Typhoo Tea Ltd., HUL ( Brooke Bond & Taj Mahal ), McLeod Russel (India) Limited , Wagh Bakri Tea Group , Girnar Food & Beverage Pvt Ltd..
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Green Tea Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Green Tea Market Revenues & Volume, 2020 & 2030F |
3.3 India Green Tea Market - Industry Life Cycle |
3.4 India Green Tea Market - Porter's Five Forces |
3.5 India Green Tea Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.6 India Green Tea Market Revenues & Volume Share, By Flavour, 2020 & 2030F |
3.7 India Green Tea Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 India Green Tea Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Green Tea Market Trends |
6 India Green Tea Market, By Types |
6.1 India Green Tea Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Green Tea Market Revenues & Volume, By Type, 2020-2030F |
6.1.3 India Green Tea Market Revenues & Volume, By Green Tea Bags, 2020-2030F |
6.1.4 India Green Tea Market Revenues & Volume, By Green Tea Instant Mixes, 2020-2030F |
6.1.5 India Green Tea Market Revenues & Volume, By Iced Green Tea, 2020-2030F |
6.1.6 India Green Tea Market Revenues & Volume, By Loose Leaf, 2020-2030F |
6.1.7 India Green Tea Market Revenues & Volume, By Capsules, 2020-2030F |
6.1.8 India Green Tea Market Revenues & Volume, By Others, 2020-2030F |
6.2 India Green Tea Market, By Flavour |
6.2.1 Overview and Analysis |
6.2.2 India Green Tea Market Revenues & Volume, By Lemon, 2020-2030F |
6.2.3 India Green Tea Market Revenues & Volume, By Aloe Vera, 2020-2030F |
6.2.4 India Green Tea Market Revenues & Volume, By Cinnamon, 2020-2030F |
6.2.5 India Green Tea Market Revenues & Volume, By Vanilla, 2020-2030F |
6.2.6 India Green Tea Market Revenues & Volume, By Wild Berry, 2020-2030F |
6.2.7 India Green Tea Market Revenues & Volume, By Jasmin, 2020-2030F |
6.2.8 India Green Tea Market Revenues & Volume, By Others, 2020-2030F |
6.2.9 India Green Tea Market Revenues & Volume, By Others, 2020-2030F |
6.3 India Green Tea Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Green Tea Market Revenues & Volume, By Supermarkets and Hypermarkets, 2020-2030F |
6.3.3 India Green Tea Market Revenues & Volume, By Specialty Stores, 2020-2030F |
6.3.4 India Green Tea Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.3.5 India Green Tea Market Revenues & Volume, By Online Stores, 2020-2030F |
6.3.6 India Green Tea Market Revenues & Volume, By Others, 2020-2030F |
7 India Green Tea Market Import-Export Trade Statistics |
7.1 India Green Tea Market Export to Major Countries |
7.2 India Green Tea Market Imports from Major Countries |
8 India Green Tea Market Key Performance Indicators |
9 India Green Tea Market - Opportunity Assessment |
9.1 India Green Tea Market Opportunity Assessment, By Type, 2020 & 2030F |
9.2 India Green Tea Market Opportunity Assessment, By Flavour, 2020 & 2030F |
9.3 India Green Tea Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 India Green Tea Market - Competitive Landscape |
10.1 India Green Tea Market Revenue Share, By Companies, 2023 |
10.2 India Green Tea Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |