| Product Code: ETC187356 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
The kefir market in India is likely to witness a CAGR of over 15.7% during the forecast period 2025-2031 due to increasing health concerns among population and changing lifestyle. Kefir is gaining popularity due to its probiotic properties, easy availability through online channels and growing awareness about the benefits of consuming fermented products. It has been observed that young urban population are more inclined towards consuming kefir as it provides several health benefits such as improved digestion, improved immunity system, better gut bacteria balance, lower cholesterol levels and weight control. In addition to this, rising preference for natural products with no preservatives or artificial ingredients have also fueled the demand for kefir in India. Also, consumers are increasingly looking forward for healthy beverage alternatives such as dairy free beverages which can create further opportunities for growth of the India Kefir Market.
India is one of the most health-conscious markets in the world, with consumers increasingly looking for more natural and healthy food products. This has provided a major impetus to the growth of the India kefir market as it provides several benefits including improved digestion, strengthened immunity, better gut health and prevention from lifestyle diseases such as diabetes and obesity. In addition, rising awareness about probiotics among India consumers has boosted sales growth of kefir in recent years. The growing demand for lactose-free products also serves to increase sales in this segment across India.
The main challenge faced by players operating in the India kefir market is increasing competition from competitors offering yogurt drinks. Although yogurt does not contain probiotic cultures like Kefir does, it is still widely consumed due to its lower price point compared to Kefir products. Additionally, lack of proper infrastructure can limit access to high quality raw materials which can hamper production scale up efforts by manufacturers operating in this space leading to higher costs incurred on production processes.
Some key players operating in IndiaKefir Market include but not limited to Nestle India Ltd., Danone Dairy (India) Pvt Ltd., Max Ventures & Industries Limited, Mother Dairy Fruit & Vegetable Pvt Ltd., Britannia Industries Ltd., Parag Milk Foods Private Limited etc
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Kefir Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Kefir Market Revenues & Volume, 2021 & 2031F |
3.3 India Kefir Market - Industry Life Cycle |
3.4 India Kefir Market - Porter's Five Forces |
3.5 India Kefir Market Revenues & Volume Share, By Nature, 2021 & 2031F |
3.6 India Kefir Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.7 India Kefir Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.8 India Kefir Market Revenues & Volume Share, By Source, 2021 & 2031F |
4 India Kefir Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among Indian consumers |
4.2.2 Growing awareness about the benefits of probiotic-rich foods |
4.2.3 Rising disposable income leading to higher spending on premium health products |
4.3 Market Restraints |
4.3.1 Limited availability and distribution channels for kefir products |
4.3.2 High production costs impacting pricing and affordability |
5 India Kefir Market Trends |
6 India Kefir Market, By Types |
6.1 India Kefir Market, By Nature |
6.1.1 Overview and Analysis |
6.1.2 India Kefir Market Revenues & Volume, By Nature, 2021-2031F |
6.1.3 India Kefir Market Revenues & Volume, By Organic , 2021-2031F |
6.1.4 India Kefir Market Revenues & Volume, By Conventional, 2021-2031F |
6.2 India Kefir Market, By Product Types |
6.2.1 Overview and Analysis |
6.2.2 India Kefir Market Revenues & Volume, By Flavored , 2021-2031F |
6.2.3 India Kefir Market Revenues & Volume, By Unflavored , 2021-2031F |
6.3 India Kefir Market, By Applications |
6.3.1 Overview and Analysis |
6.3.2 India Kefir Market Revenues & Volume, By Foods and beverages, 2021-2031F |
6.3.3 India Kefir Market Revenues & Volume, By Pharmaceutical, 2021-2031F |
6.4 India Kefir Market, By Source |
6.4.1 Overview and Analysis |
6.4.2 India Kefir Market Revenues & Volume, By Animal milk , 2021-2031F |
6.4.3 India Kefir Market Revenues & Volume, By Soy milk , 2021-2031F |
6.4.4 India Kefir Market Revenues & Volume, By Coconut milk, 2021-2031F |
6.4.5 India Kefir Market Revenues & Volume, By Others, 2021-2031F |
7 India Kefir Market Import-Export Trade Statistics |
7.1 India Kefir Market Export to Major Countries |
7.2 India Kefir Market Imports from Major Countries |
8 India Kefir Market Key Performance Indicators |
8.1 Number of new kefir product launches in the Indian market |
8.2 Growth in the number of kefir manufacturing facilities in India |
8.3 Increase in consumer awareness and interest in probiotic products |
8.4 Expansion of distribution channels for kefir products |
8.5 Number of partnerships between kefir brands and health/wellness influencers |
9 India Kefir Market - Opportunity Assessment |
9.1 India Kefir Market Opportunity Assessment, By Nature, 2021 & 2031F |
9.2 India Kefir Market Opportunity Assessment, By Product Types, 2021 & 2031F |
9.3 India Kefir Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.4 India Kefir Market Opportunity Assessment, By Source, 2021 & 2031F |
10 India Kefir Market - Competitive Landscape |
10.1 India Kefir Market Revenue Share, By Companies, 2024 |
10.2 India Kefir Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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