Market Forecast By Type (Brassiere, Knickers, Shape Wear, Others), By Distribution Channel (Specialty Stores, Multi Brands Stores, Online) And Competitive Landscape
Product Code: ETC042365 | Publication Date: Aug 2023 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
India Lingerie market currently, in 2023, has witnessed an HHI of 3204, Which has increased slightly as compared to the HHI of 3024 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
India Lingerie Market report thoroughly covers the market by product type and by distribution channels. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
India Lingerie Market is estimated to witness tremendous growth over the years underpinned by lingerie is no longer seen as functional undergarments rather than as a fashion statement. The impact of Western fashion trends coupled with women becoming aware of lingerie styles & designs have shifted consumer preferences towards stylish yet comfortable lingerie. Customized and personalized lingerie products have gained popularity that offer a perfect body fit and meet individual preferences. Moreover, the existence of e-commerce platforms has made lingerie purchases more accessible to women, which offer heavy discounts, a wide range of product options, and convenience purchases.
According to 6Wresearch, the India Lingerie Market size is estimated to augment at a CAGR of 10.10% during the forecast period 2023-2029 and is likely to reach a value of around US$ 8.4 billion. India is home to more than 500 million female consumers who are increasingly becoming aware of personal grooming & fashion trends across the country which is driving greater demand for lingerie products in the country. Over the past years, there has been a significant rise in income levels among middle-class households leading to the population spending more on top-notch quality intimate apparel from both domestic as well as international brands. Also, due to increased working hours, people have started preferring clothing that provides the utmost comfort & convenience yet is stylish & fashionable. This factor has contributed to the significant growth of the lingerie market in India. On the other side, the market faces numerous challenges that can hamper growth such as low penetration of organized retail outlets and fake products available in the market at cheap prices. Despite these challenges, the market is still experiencing steady growth in the country with the changing consumer preferences and an increasing working women, who prefer wearing premium ranges of lingerie’s, leading to an augmentation in the India Lingerie Market growth.
COVID-19 has impacted the India Lingerie Market which is a part of the Asia Pacific Lingerie Market. the pandemic caused a major disruption in the supply chain to affect the manufacturing process, as a result, less product availability was seen. The pandemic also caused a complete lockdown to prevent the virus from spreading, which led to the shutdown of all industries, and the shifting of consumers to online shopping options. These measures had resulted in a drop in the market shares.
Key Players of the India Lingerie Market
India Lingerie Market has numerous strong presence companies operating well by offering premium quality and customized range of lingerie’s. some of them are mentioned below:
The government has introduced several initiatives that are supporting the market growth. The Bureau of Indian Standards (BIS) sets quality standards for various products, including clothing. Lingerie product manufacturers must adhere to these quality standards, ensuring fulfilling the quality standards. This has resulted in an increased consumer trust in brands, leading to a surge in product purchases. Import and Export Regulations launched by the government, these regulations consist of changes in trade policies and tariffs that can impact the Lingerie Market. An introduction of a favourable pricing policy can allow Indian exporters to earn a great profit in any industry, including clothing. E-commerce platforms are governed by government regulations, related to consumer protection and digital payment systems, ensuring transparent online business operations. This government initiative helps protect consumer interest, leading to increased online purchases of any products, including lingerie.
According to Dhaval, Research Manager, 6Wresearch, each product type, including Brassiere, Knickers, and Shape Wear is generating sales in the market. Also, their demand keeps changing due to a change in fashion trends lifestyle choices, and cultural influence.
Based on the distribution channel, both offline and online outlets account for high sales, as offline shopping has been a traditional shopping medium, whereas online shopping popularity is growing rapidly with the growing online presence of the population.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Lingerie Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Lingerie Market Revenues & Volume, 2023 & 2030F |
3.3 India Lingerie Market - Industry Life Cycle |
3.4 India Lingerie Market - Porter's Five Forces |
3.5 India Lingerie Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.6 India Lingerie Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 India Lingerie Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Lingerie Market Trends |
6 India Lingerie Market, By Types |
6.1 India Lingerie Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Lingerie Market Revenues & Volume, By Type, 2023 - 2030F |
6.1.3 India Lingerie Market Revenues & Volume, By Brassiere, 2023 - 2030F |
6.1.4 India Lingerie Market Revenues & Volume, By Knickers, 2023 - 2030F |
6.1.5 India Lingerie Market Revenues & Volume, By Shape Wear, 2023 - 2030F |
6.1.6 India Lingerie Market Revenues & Volume, By Others, 2023 - 2030F |
6.2 India Lingerie Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Lingerie Market Revenues & Volume, By Specialty Stores, 2023 - 2030F |
6.2.3 India Lingerie Market Revenues & Volume, By Multi Brands Stores, 2023 - 2030F |
6.2.4 India Lingerie Market Revenues & Volume, By Online, 2023 - 2030F |
7 India Lingerie Market Import-Export Trade Statistics |
7.1 India Lingerie Market Export to Major Countries |
7.2 India Lingerie Market Imports from Major Countries |
8 India Lingerie Market Key Performance Indicators |
9 India Lingerie Market - Opportunity Assessment |
9.1 India Lingerie Market Opportunity Assessment, By Type, 2020 & 2030F |
9.2 India Lingerie Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 India Lingerie Market - Competitive Landscape |
10.1 India Lingerie Market Revenue Share, By Companies, 2023 |
10.2 India Lingerie Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |