India Lingerie Market (2023-2029) | Companies, Growth, COVID-19 IMPACT, Forecast, Outlook, Size, Value, Revenue, Share, Trends, Analysis & Industry

Topics Covered in the India Lingerie Market

India Lingerie Market report thoroughly covers the market by product type and by distribution channels. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

India Lingerie Market Synopsis

India Lingerie Market is estimated to witness tremendous growth over the years underpinned by lingerie is no longer seen as functional undergarments rather than as a fashion statement. The impact of Western fashion trends coupled with women becoming aware of lingerie styles & designs have shifted consumer preferences towards stylish yet comfortable lingerie. Customized and personalized lingerie products have gained popularity that offer a perfect body fit and meet individual preferences. Moreover, the existence of e-commerce platforms has made lingerie purchases more accessible to women, which offer heavy discounts, a wide range of product options, and convenience purchases.

According to 6Wresearch, the India Lingerie Market size is estimated to augment at a CAGR of 10.10% during the forecast period 2023-2029 and is likely to reach a value of around US$ 8.4 billion. India is home to more than 500 million female consumers who are increasingly becoming aware of personal grooming & fashion trends across the country which is driving greater demand for lingerie products in the country. Over the past years, there has been a significant rise in income levels among middle-class households leading to the population spending more on top-notch quality intimate apparel from both domestic as well as international brands. Also, due to increased working hours, people have started preferring clothing that provides the utmost comfort & convenience yet is stylish & fashionable. This factor has contributed to the significant growth of the lingerie market in India. On the other side, the market faces numerous challenges that can hamper growth such as low penetration of organized retail outlets and fake products available in the market at cheap prices. Despite these challenges, the market is still experiencing steady growth in the country with the changing consumer preferences and an increasing working women, who prefer wearing premium ranges of lingerie’s, leading to an augmentation in the India Lingerie Market growth.

COVID-19 Influence on the India Lingerie Market

COVID-19 has impacted the India Lingerie Market which is a part of the Asia Pacific Lingerie Market. the pandemic caused a major disruption in the supply chain to affect the manufacturing process, as a result, less product availability was seen. The pandemic also caused a complete lockdown to prevent the virus from spreading, which led to the shutdown of all industries, and the shifting of consumers to online shopping options. These measures had resulted in a drop in the market shares.

Key Players of the India Lingerie Market

India Lingerie Market has numerous strong presence companies operating well by offering premium quality and customized range of lingerie’s.  some of them are mentioned below:

• Zivame is one of India’s popular online lingerie retailers. It provides a spectrum range of lingerie, including shapewear, sleepwear, and activewear.
• Clovia is another significant online lingerie brand in India. Clovia has strong market presence, as it offers comfortable, stylish & fashionable lingerie’s at affordable prices.
• Amante is an Indian lingerie brand that offers a comprehensive range of comfortable and stylish lingerie. It
• La Senza, an international lingerie brand, has a strong existence in the country with its fashionable and bold lingerie designs.

Government Initiatives Introduced in the India Lingerie Market

The government has introduced several initiatives that are supporting the market growth. The Bureau of Indian Standards (BIS) sets quality standards for various products, including clothing. Lingerie product manufacturers must adhere to these quality standards, ensuring fulfilling the quality standards. This has resulted in an increased consumer trust in brands, leading to a surge in product purchases. Import and Export Regulations launched by the government, these regulations consist of changes in trade policies and tariffs that can impact the Lingerie Market. An introduction of a favourable pricing policy can allow Indian exporters to earn a great profit in any industry, including clothing. E-commerce platforms are governed by government regulations, related to consumer protection and digital payment systems, ensuring transparent online business operations. This government initiative helps protect consumer interest, leading to increased online purchases of any products, including lingerie.

Market Analysis by Product Type

According to Dhaval, Research Manager, 6Wresearch, each product type, including Brassiere, Knickers, and Shape Wear is generating sales in the market. Also, their demand keeps changing due to a change in fashion trends lifestyle choices, and cultural influence.

Market Analysis by Distribution Channel

Based on the distribution channel, both offline and online outlets account for high sales, as offline shopping has been a traditional shopping medium, whereas online shopping popularity is growing rapidly with the growing online presence of the population.

Key attractiveness of the report

• COVID-19 Impact on the Market.
• 10 Years Market Numbers.
• Historical Data Starting from 2019 to 2022.
• Base Year: 2022.
• Forecast Data until 2029.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• India Lingerie Market Outlook
• Market Size of India Lingerie Market, 2022
• Forecast of India Lingerie Market, 2029
• Historical Data and Forecast of India Lingerie Revenues & Volume for the Period 2019 - 2029
• India Lingerie Market Trend Evolution
• India Lingerie Market Drivers and Challenges
• India Lingerie Price Trends
• India Lingerie Porter's Five Forces
• India Lingerie Industry Life Cycle
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Type for the Period 2019 - 2029
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Brassiere for the Period 2019 - 2029
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Knickers for the Period 2019 - 2029
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Shape Wear for the Period 2019 - 2029
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Others for the Period 2019 - 2029
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Distribution Channel for the Period 2019 - 2029
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Specialty Stores for the Period 2019 - 2029
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Multi Brands Stores for the Period 2019 - 2029
• Historical Data and Forecast of India Lingerie Market Revenues & Volume Online for the Period 2019 - 2029
• India Lingerie Import Export Trade Statistics
• Market Opportunity Assessment By Type
• Market Opportunity Assessment By Distribution Channel
• India Lingerie Top Companies Market Share
• India Lingerie Competitive Benchmarking By Technical and Operational Parameters
• India Lingerie Company Profiles
• India Lingerie Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Type

• Brassiere
• Knickers
• Shape Wear
• Others

By Distribution Channel

• Specialty Stores
• Multi Brands Stores
• Online

Frequently Asked Questions About the Market Study (FAQs):