| Product Code: ETC073363 | Publication Date: Jun 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
India`s makeup remover import market saw a significant shift in 2024 with top exporters being South Korea, China, Metropolitan France, Belgium, and Japan. The market experienced a transition from high concentration in 2023 to low concentration in 2024, indicating increased diversification. The impressive compound annual growth rate (CAGR) of 33.31% from 2020 to 2024 highlights the sector`s rapid expansion. However, the negative growth rate of -77.15% from 2023 to 2024 suggests a temporary setback, possibly due to market adjustments or external factors. Overall, the makeup remover import market in India continues to evolve dynamically with diverse sources and growth potential.

India makeup remover market outlook: India makeup remover market is estimated to reach a value of INR 8,400 million by 2031. This growth can be attributed to the increasing demand for natural and organic products due to rising environmental awareness among consumers, growing prevalence of skin diseases such as acne and eczema, rapid urbanization & lifestyle changes, development in the cosmetic industry due to innovative product offerings from key players, availability of an extensive range of water-based cleansers that are gentle on the skin but effective in removing make-up.
The major drivers boosting India makeup remover market include changing consumer preferences towards natural & herbal ingredients based cosmetics; health issues like allergies caused by chemical based cosmetics; rising disposable income which is leading people towards more spending power; adoption of western influences and culture which has increased acceptance for everyday use cosmetics including primer/ foundation/ blush etc., increased media influence promoting beauty products including make up removal items; presence of online distribution channels widening access & exposure.
Factors acting as a challenge for India?s makeup removal market include lack of internet penetration especially in rural areas limiting access to various ecommerce sites offering these products at competitive prices; limited customer education level about various types & benefits associated with different types or brands available in the market making them less likely to purchase certain products over others despite similar price points being offered by competitors. Another factor impacting this sector is counterfeit goods entering into markets through unauthorized distributors or manufacturers resulting in lower quality standards than expected from original branded products.
Some trends driving growth within India?s makeup removers segment include increased preference amongst millennials for vegan and cruelty free certified beauty care products ; introduction of new technologies such as micellar water which provides superior cleansing performance while also protecting against damage caused by friction between cloth fibers during traditional cleaning process ; emergence of single step processes combining multiple steps thus providing convenience without compromising on efficacy are some other factors driving demand within this sector.
Major players operating in Makeup Remover Market includes Avon Products Inc., Unilever Plc., L`Oreal S A , Procter & Gamble Co., Johnson group plc , Himalaya Drug Company etc . These companies have established strong distribution networks across different regions enabling their customers with easy accessibility along with introducing new formulations targeting specific user needs like sensitive skin type formulas or waterproof mascara formulas etc.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Makeup Remover Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Makeup Remover Market Revenues & Volume, 2021 & 2031F |
3.3 India Makeup Remover Market - Industry Life Cycle |
3.4 India Makeup Remover Market - Porter's Five Forces |
3.5 India Makeup Remover Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Makeup Remover Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Makeup Remover Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about skincare and beauty routines among Indian consumers |
4.2.2 Growing demand for natural and organic makeup remover products |
4.2.3 Rise in disposable income leading to higher spending on premium makeup remover products |
4.3 Market Restraints |
4.3.1 Availability of homemade or DIY makeup remover alternatives impacting sales |
4.3.2 Price sensitivity among price-conscious consumers affecting the adoption of high-end makeup remover products |
4.3.3 Lack of proper regulations and standards for makeup remover products in the market |
5 India Makeup Remover Market Trends |
6 India Makeup Remover Market, By Types |
6.1 India Makeup Remover Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Makeup Remover Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 India Makeup Remover Market Revenues & Volume, By Liquid, 2021-2031F |
6.1.4 India Makeup Remover Market Revenues & Volume, By Lotion / Cream, 2021-2031F |
6.1.5 India Makeup Remover Market Revenues & Volume, By Wipes, 2021-2031F |
6.2 India Makeup Remover Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Makeup Remover Market Revenues & Volume, By Online, 2021-2031F |
6.2.3 India Makeup Remover Market Revenues & Volume, By Offline, 2021-2031F |
7 India Makeup Remover Market Import-Export Trade Statistics |
7.1 India Makeup Remover Market Export to Major Countries |
7.2 India Makeup Remover Market Imports from Major Countries |
8 India Makeup Remover Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for makeup remover brands |
8.2 Number of new product launches and innovations in the makeup remover market |
8.3 Growth in the number of beauty influencers and bloggers promoting makeup remover products |
8.4 Increase in the number of skincare clinics offering makeup removal services |
9 India Makeup Remover Market - Opportunity Assessment |
9.1 India Makeup Remover Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Makeup Remover Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Makeup Remover Market - Competitive Landscape |
10.1 India Makeup Remover Market Revenue Share, By Companies, 2024 |
10.2 India Makeup Remover Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |