Product Code: ETC366564 | Publication Date: Aug 2023 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
India Massage Equipment market currently, in 2023, has witnessed an HHI of 4076, Which has decreased moderately as compared to the HHI of 4368 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The massage equipment market in India is projected to grow at a CAGR of 9.4% during the forecast period due to an increase in awareness about health benefits associated with regular massage therapy sessions and rising disposable income among Indias leading them towards luxury treatments like spa services or body massages on occasion. Moreover, technological advancements have enabled easy availability of massage chairs and other related products across both offline & online retailers thereby driving its adoption among individuals looking for affordable self-massage options within their homes.
The demand for massage equipment has been rising in India, fueled by a growing awareness of wellness and stress-relief practices. The market`s expansion is also attributed to the rising number of wellness centers, spas, and a shift toward a healthier lifestyle.
The massage equipment market in India has witnessed substantial growth, driven by increasing awareness of health and wellness benefits associated with massage therapy. However, the market faces some challenges. One of the key challenges is the perception of massage therapy as a luxury rather than a necessity, which may limit adoption among price-sensitive consumers. Moreover, the presence of traditional massage techniques, such as Ayurvedic and home remedies, poses competition to modern massage equipment. Distribution and marketing also present challenges, particularly in reaching rural and remote areas where access to advanced massage equipment may be limited. Additionally, the lack of standardized regulations in the massage industry may raise concerns regarding the safety and efficacy of some massage equipment.
The India massage equipment market faced challenges as spa centers and wellness facilities were temporarily closed, leading to decreased consumer spending. Yet, as people prioritized health and relaxation during the pandemic, the market saw an uptick in demand for at-home massage equipment and online wellness services.
The India massage equipment market is competitive, with several key players vying for market share. Some of the prominent companies in this industry include JSB Healthcare, Beurer GmbH, HealthSense, Dr. Physio, and Lifelong India. These companies offer a wide range of massage equipment, including electric massagers, handheld massagers, massage chairs, and foot massagers. They have been focusing on product diversification, technological advancements, and marketing strategies to cater to the diverse needs of consumers seeking relaxation and therapeutic benefits from massage equipment.