| Product Code: ETC7547328 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s matcha tea import market saw significant growth in 2024, with Japan, China, Singapore, Czechia, and the UK emerging as top exporting countries. The market witnessed a steep increase in concentration levels, indicating heightened competition among suppliers. The impressive compound annual growth rate (CAGR) of 55.24% from 2020 to 2024 highlights the rising popularity of matcha tea in India. Moreover, the robust growth rate of 51.26% in 2024 signifies a thriving market environment. This data suggests a growing preference for matcha tea among Indian consumers and a lucrative opportunity for exporters to capitalize on this trend.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Matcha Tea Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Matcha Tea Market Revenues & Volume, 2021 & 2031F |
3.3 India Matcha Tea Market - Industry Life Cycle |
3.4 India Matcha Tea Market - Porter's Five Forces |
3.5 India Matcha Tea Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 India Matcha Tea Market Revenues & Volume Share, By Grade, 2021 & 2031F |
4 India Matcha Tea Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers in India |
4.2.2 Growing awareness about the health benefits of matcha tea |
4.2.3 Rising disposable incomes leading to higher spending on premium and healthy beverages |
4.3 Market Restraints |
4.3.1 High price of matcha tea compared to traditional tea varieties |
4.3.2 Limited availability of high-quality matcha tea in the Indian market |
4.3.3 Lack of awareness about matcha tea and its preparation methods |
5 India Matcha Tea Market Trends |
6 India Matcha Tea Market, By Types |
6.1 India Matcha Tea Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Matcha Tea Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 India Matcha Tea Market Revenues & Volume, By Powder, 2021- 2031F |
6.1.4 India Matcha Tea Market Revenues & Volume, By RTD Beverage, 2021- 2031F |
6.1.5 India Matcha Tea Market Revenues & Volume, By Instant Premixes, 2021- 2031F |
6.2 India Matcha Tea Market, By Grade |
6.2.1 Overview and Analysis |
6.2.2 India Matcha Tea Market Revenues & Volume, By Classic, 2021- 2031F |
6.2.3 India Matcha Tea Market Revenues & Volume, By Ceremonial, 2021- 2031F |
6.2.4 India Matcha Tea Market Revenues & Volume, By Culinary, 2021- 2031F |
7 India Matcha Tea Market Import-Export Trade Statistics |
7.1 India Matcha Tea Market Export to Major Countries |
7.2 India Matcha Tea Market Imports from Major Countries |
8 India Matcha Tea Market Key Performance Indicators |
8.1 Number of health and wellness events or campaigns promoting matcha tea consumption |
8.2 Percentage increase in online searches for matcha tea in India |
8.3 Growth in the number of specialty tea shops or cafes offering matcha tea on their menu |
9 India Matcha Tea Market - Opportunity Assessment |
9.1 India Matcha Tea Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 India Matcha Tea Market Opportunity Assessment, By Grade, 2021 & 2031F |
10 India Matcha Tea Market - Competitive Landscape |
10.1 India Matcha Tea Market Revenue Share, By Companies, 2024 |
10.2 India Matcha Tea Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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