| Product Code: ETC7547338 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s maternity innerwear import market in 2024 saw a significant influx of shipments from top exporting countries including Bangladesh, Sri Lanka, China, Vietnam, and Indonesia. Despite high concentration with a high Herfindahl-Hirschman Index (HHI), the market demonstrated a robust Compound Annual Growth Rate (CAGR) of 25.25% from 2020 to 2024. However, there was a slight decline in the growth rate from 2023 to 2024, indicating a possible shift in market dynamics. Overall, the maternity innerwear import sector in India continues to show promising growth potential and opportunities for further expansion.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Maternity Innerwear Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Maternity Innerwear Market Revenues & Volume, 2021 & 2031F |
3.3 India Maternity Innerwear Market - Industry Life Cycle |
3.4 India Maternity Innerwear Market - Porter's Five Forces |
3.5 India Maternity Innerwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Maternity Innerwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Maternity Innerwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about maternity innerwear and its benefits among expecting mothers |
4.2.2 Growing emphasis on comfort and functionality in maternity clothing |
4.2.3 Rising disposable income and changing lifestyles leading to higher spending on maternity products |
4.3 Market Restraints |
4.3.1 Limited availability of specialized maternity innerwear brands and products |
4.3.2 Cultural norms influencing traditional preferences for regular innerwear over maternity-specific options |
4.3.3 Price sensitivity among some consumer segments hindering adoption of premium maternity innerwear |
5 India Maternity Innerwear Market Trends |
6 India Maternity Innerwear Market, By Types |
6.1 India Maternity Innerwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Maternity Innerwear Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 India Maternity Innerwear Market Revenues & Volume, By Maternity/Nursing Bras, 2021- 2031F |
6.1.4 India Maternity Innerwear Market Revenues & Volume, By Camisoles, 2021- 2031F |
6.1.5 India Maternity Innerwear Market Revenues & Volume, By Shapewear, 2021- 2031F |
6.1.6 India Maternity Innerwear Market Revenues & Volume, By Maternity Briefs, 2021- 2031F |
6.2 India Maternity Innerwear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Maternity Innerwear Market Revenues & Volume, By Offline, 2021- 2031F |
6.2.3 India Maternity Innerwear Market Revenues & Volume, By Online, 2021- 2031F |
7 India Maternity Innerwear Market Import-Export Trade Statistics |
7.1 India Maternity Innerwear Market Export to Major Countries |
7.2 India Maternity Innerwear Market Imports from Major Countries |
8 India Maternity Innerwear Market Key Performance Indicators |
8.1 Percentage increase in online searches for maternity innerwear in India |
8.2 Number of maternity innerwear brands entering the Indian market |
8.3 Growth in the number of maternity stores or sections within existing stores in India |
9 India Maternity Innerwear Market - Opportunity Assessment |
9.1 India Maternity Innerwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Maternity Innerwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Maternity Innerwear Market - Competitive Landscape |
10.1 India Maternity Innerwear Market Revenue Share, By Companies, 2024 |
10.2 India Maternity Innerwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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