Product Code: ETC015884 | Publication Date: Jun 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The India maternity wear market is estimated to grow at a CAGR of over 8.3% during the forecast period 2025-2031. This growth is primarily attributed to increasing working women population, rising disposable income and improving lifestyle of women in India. The demand for maternity wear has also increased with an increase in health consciousness among pregnant women, which encourages them to be more fashionable even during pregnancy as per their changing body shape. Furthermore, the emergence of e-commerce platforms offering attractive offers and discounts on special occasions are expected to drive the demand for maternity wears over the forecast period.
? Increasing Working Women Population: With an increasing number of educated and career oriented women across India, there is a growing need for comfortable yet stylish clothing that can accommodate their changing body shapes due to pregnancy and breastfeeding needs. Maternity wear manufacturers have been launching various trendy designs targeted towards such working mothers who do not wish to compromise on fashion while being practical about comfort level provided by these garments while pregnant or nursing their infants post delivery. This factor coupled with rising disposable incomes are expected to fuel growth in this segment over the forecast timeline .
? Rise in Health Consciousness Among Pregnant Women: There has been significant increase in awareness regarding health related issues among expecting mothers which has encouraged them to focus more on healthy nutrition along with taking extra care when it comes choosing clothes suitable for different stages of pregnancy including pre & postpartum phases respectively leading manufacturers such as Mothercare & Fabme Maternity Wear amongst others introduce new collection every season targeting this niche consumer base throughout country .
? High Price Point Associated With Designer Brands : Despite high end designer brands such as Belabumbum , Hatch Collection supplying luxurious range of apparel specifically designed keeping in mind needs expectant mother ; price point associated these items remain quite high owing quality materials used production process involved making them unaffordable majority middle class consumers . Moreover presence counterfeit product from unorganized vendors further add pressure well established organized players operating industry resulting stagnant sales revenue margins most cases going forward .
? Adaptation Of Athleisure Trends In Maternity Wear Products : Over past few years athleisure trend become popular worldwide due its functionality versatility allowing users enjoy multiple benefits single garment which now seems transfer part segment well through introduction athleisure inspired options like joggers leggings etc specially tailored cater needs expectant moms either way casual outfit formal look combined together provide maximum comfort
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Maternity Wear Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Maternity Wear Market Revenues & Volume, 2021 & 2031F |
3.3 India Maternity Wear Market - Industry Life Cycle |
3.4 India Maternity Wear Market - Porter's Five Forces |
3.5 India Maternity Wear Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 India Maternity Wear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Maternity Wear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Maternity Wear Market Trends |
6 India Maternity Wear Market, By Types |
6.1 India Maternity Wear Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Maternity Wear Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 India Maternity Wear Market Revenues & Volume, By Outerwear, 2021-2031F |
6.1.4 India Maternity Wear Market Revenues & Volume, By Innerwear, 2021-2031F |
6.1.5 India Maternity Wear Market Revenues & Volume, By Nightwear, 2021-2031F |
6.2 India Maternity Wear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Maternity Wear Market Revenues & Volume, By Store-based, 2021-2031F |
6.2.3 India Maternity Wear Market Revenues & Volume, By Online, 2021-2031F |
7 India Maternity Wear Market Import-Export Trade Statistics |
7.1 India Maternity Wear Market Export to Major Countries |
7.2 India Maternity Wear Market Imports from Major Countries |
8 India Maternity Wear Market Key Performance Indicators |
9 India Maternity Wear Market - Opportunity Assessment |
9.1 India Maternity Wear Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 India Maternity Wear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Maternity Wear Market - Competitive Landscape |
10.1 India Maternity Wear Market Revenue Share, By Companies, 2024 |
10.2 India Maternity Wear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |