| Product Code: ETC171283 | Publication Date: Aug 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
India`s menswear import shipments in 2024 saw significant contributions from Cambodia, Vietnam, China, Turkey, and Bangladesh. Despite a moderate concentration with the Herfindahl-Hirschman Index (HHI), the industry displayed a healthy compound annual growth rate (CAGR) of 7.74% from 2020 to 2024. However, there was a slight downturn in growth from 2023 to 2024, with a negative growth rate of -7.93%. The diverse range of exporting countries and the overall positive growth trend indicate a dynamic and evolving market for menswear imports in India.

The India menswear market is projected to grow at a CAGR of 10.7% during 2023-2029. Men???s fashion in India has seen great changes over the past few years due to high disposable incomes and increasing aspirations for greater self-expression through clothing styles and personal preferences. The growing demand for menswear products such as formal wear, casual wear, ethnic wear, sportswear & activewear among males has provided significant growth opportunities for manufacturers operating in this space.
A few of the major drivers influencing the growth of the India menswear market are an increase in purchasing power coupled with changing lifestyles; rising acceptance of westernized dressing styles; availability of global brands in domestic markets; increasing penetration of e-commerce platforms across Tier 2 cities; rise in men`s grooming & fashion consciousness; expansion activities undertaken by leading players like Zara and H&M.; etc..
Despite many positive indicators driving growth within the industry, there exist certain challenges that hinder its progress such as low penetration levels outside metros/Tier 1 cities resulting from lack access to quality products and retail outlets; limited merchandising options due to large presence of unorganized vendors selling unauthorized product copies or counterfeit items making it difficult or customers distinguish between authentic versus fake goods ;rising labor costs coupled with higher taxes impacting production margins negatively ;etc.
Raymond Group , Arvind Ltd., Aditya Birla Fashion Retail Limited (ABFRL), Kewal Kiran Clothing Limited (KKCL), Future Lifestyle Fashions , Lux Industries Ltd., Jockey International Inc., Siyaram Silk Mills Ltd., Bombay Rayon Fashions Ltd., Welspun India Ltd
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Menswear Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Menswear Market Revenues & Volume, 2020 & 2030F |
3.3 India Menswear Market - Industry Life Cycle |
3.4 India Menswear Market - Porter's Five Forces |
3.5 India Menswear Market Revenues & Volume Share, By Product Type, 2020 & 2030F |
3.6 India Menswear Market Revenues & Volume Share, By Season, 2020 & 2030F |
3.7 India Menswear Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 India Menswear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in India |
4.2.2 Growing urbanization leading to changing fashion trends and preferences |
4.2.3 Rise of e-commerce platforms offering a wide range of menswear options |
4.3 Market Restraints |
4.3.1 High competition among domestic and international menswear brands |
4.3.2 Fluctuating raw material prices impacting production costs |
4.3.3 Economic uncertainties affecting consumer spending on menswear |
5 India Menswear Market Trends |
6 India Menswear Market, By Types |
6.1 India Menswear Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Menswear Market Revenues & Volume, By Product Type, 2020-2030F |
6.1.3 India Menswear Market Revenues & Volume, By Trousers, 2020-2030F |
6.1.4 India Menswear Market Revenues & Volume, By Denims, 2020-2030F |
6.1.5 India Menswear Market Revenues & Volume, By Shirts and T-Shirts, 2020-2030F |
6.1.6 India Menswear Market Revenues & Volume, By Ethnic Wear, 2020-2030F |
6.1.7 India Menswear Market Revenues & Volume, By Others, 2020-2030F |
6.2 India Menswear Market, By Season |
6.2.1 Overview and Analysis |
6.2.2 India Menswear Market Revenues & Volume, By Summer Wear, 2020-2030F |
6.2.3 India Menswear Market Revenues & Volume, By Winter Wear, 2020-2030F |
6.2.4 India Menswear Market Revenues & Volume, By All Season Wear, 2020-2030F |
6.3 India Menswear Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Menswear Market Revenues & Volume, By Supermarkets and Hypermarkets, 2020-2030F |
6.3.3 India Menswear Market Revenues & Volume, By Exclusive Stores, 2020-2030F |
6.3.4 India Menswear Market Revenues & Volume, By Multi-Brand Retail Outlets, 2020-2030F |
6.3.5 India Menswear Market Revenues & Volume, By Online Stores, 2020-2030F |
6.3.6 India Menswear Market Revenues & Volume, By Others, 2020-2030F |
7 India Menswear Market Import-Export Trade Statistics |
7.1 India Menswear Market Export to Major Countries |
7.2 India Menswear Market Imports from Major Countries |
8 India Menswear Market Key Performance Indicators |
8.1 Average basket size per customer for menswear purchases |
8.2 Growth in online searches and engagements for menswear products |
8.3 Adoption rate of sustainable and ethical menswear practices |
9 India Menswear Market - Opportunity Assessment |
9.1 India Menswear Market Opportunity Assessment, By Product Type, 2020 & 2030F |
9.2 India Menswear Market Opportunity Assessment, By Season, 2020 & 2030F |
9.3 India Menswear Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 India Menswear Market - Competitive Landscape |
10.1 India Menswear Market Revenue Share, By Companies, 2023 |
10.2 India Menswear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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