Product Code: ETC041645 | Publication Date: Aug 2023 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
India Newspaper market currently, in 2023, has witnessed an HHI of 3053, Which has increased slightly as compared to the HHI of 2482 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The India newspaper market is estimated to reach USD 6.6 billion by 2026, registering a CAGR of 5.2% over the forecast period (2020-2026). Growing digitalization and rising disposable income among the population are expected to drive market growth in India during the forecast period.
1) Rising Disposable Income: As per World Bank estimates, India?s GDP is expected to increase at a rate of 7.8%, with an average household income growing at 10%. This has improved purchasing power parity for an increasing number of people across urban and rural areas alike, thereby driving demand for newspapers in India over the years.
2) Digitalization & Technological Advancement: With advancements in technology such as mobile applications and internet penetration, there has been tremendous growth in digital content consumption among Indians over recent years due to easy access from multiple devices like tablets and smartphones. This factor is further driving news outlets towards digital media platforms including websites or apps resulting into higher print circulation volumes in India thereby propelling the industry growth further ahead.
3) Government Initiatives & Support Programs : In order to promote regional language editions as well as promote knowledge sharing among citizens through printed mediums, government initiatives such as Prasar Bharati Scheme have been launched which provides funds for advertising services on TV channels owned by All India Radio (AIR), Doordarshan (DD), etc., enabling newspaper companies operating within its jurisdiction to be able to generate more revenue compared with those not registered under it since they get additional advertisers when broadcasting their content through these public service broadcasters sponsored by government agencies .
1) Advertising Revenue Decline : Traditional businesses such as newspapers rely heavily on advertisement revenues generated from offline sources which include classified ads , display advertisements , insertions etc.. However this segment faces significant challenge from other direct marketing methods used today or even online advertisement which are both cost effective solutions comparatively providing better ROI rates than traditional print adverts . Consequently this impacts financial sustainability adversely leading many players having operations only within domestic markets unable sustainably grow without external support given financial constraints arising out of declining sales margins .
2) High Operation Cost Structures : Another major issue faced by newspaper industry is high operational costs incurred due maintenance related expenses associated with running printing machines or personnel needed manning them constantly so that production can remain uninterrupted . Additionally cost required meeting quality standards demanded internationally also adds up substantially impacting bottom
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Newspaper Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Newspaper Market Revenues & Volume, 2020 & 2030F |
3.3 India Newspaper Market - Industry Life Cycle |
3.4 India Newspaper Market - Porter's Five Forces |
3.5 India Newspaper Market Revenues & Volume Share, By Platform, 2020 & 2030F |
3.6 India Newspaper Market Revenues & Volume Share, By Business Model, 2020 & 2030F |
4 India Newspaper Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Newspaper Market Trends |
6 India Newspaper Market, By Types |
6.1 India Newspaper Market, By Platform |
6.1.1 Overview and Analysis |
6.1.2 India Newspaper Market Revenues & Volume, By Platform, 2020-2030F |
6.1.3 India Newspaper Market Revenues & Volume, By Print, 2020-2030F |
6.1.4 India Newspaper Market Revenues & Volume, By Digital, 2020-2030F |
6.2 India Newspaper Market, By Business Model |
6.2.1 Overview and Analysis |
6.2.2 India Newspaper Market Revenues & Volume, By Subscription, 2020-2030F |
6.2.3 India Newspaper Market Revenues & Volume, By Advertising, 2020-2030F |
7 India Newspaper Market Import-Export Trade Statistics |
7.1 India Newspaper Market Export to Major Countries |
7.2 India Newspaper Market Imports from Major Countries |
8 India Newspaper Market Key Performance Indicators |
9 India Newspaper Market - Opportunity Assessment |
9.1 India Newspaper Market Opportunity Assessment, By Platform, 2020 & 2030F |
9.2 India Newspaper Market Opportunity Assessment, By Business Model, 2020 & 2030F |
10 India Newspaper Market - Competitive Landscape |
10.1 India Newspaper Market Revenue Share, By Companies, 2023 |
10.2 India Newspaper Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |