India Online Advertising Market (2023-2029) | Forecast, Analysis, Revenue, Value, Industry, Share, Companies, COVID-19 IMPACT, Growth, Size & Trends

India Online Advertising Market Highlights

Report Name	India Online Advertising Market
Base Year	2022
Historical Period	2019-2022
Forecast Period	2023-2029
Growth Rate (CAGR)	21%
Report Coverage	Revenues & Volume, Market Trends, Drivers & Challenges, Market Forecast, Market Share
Segment Coverage	By Format, By Vertical
Customization Scope	100% customized reports available along with reliable data. Moreover, you can alter the segments, countries, and regions according to your needs. For further details, you can contact our research expert at sales@6wresearch.com
Pricing and Purchase Options	Avail customization purchase option to know the exact pricing of your research needs

Topics Covered in India Online Advertising Market Report

India Online Advertising Market report thoroughly covers the market by format, and by vertical. The market report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

India Online Advertising Market Overview

India online advertising market has gained prominent growth and is likely to rise at a tremendous growth rate in the coming years majorly due to the expanding internet penetration, shift in consumer behaviour, and government initiatives. The market also faces certain challenges that may hinder its growth in the future.

According to 6Wresearch, the India Online Advertising Market size is estimated to rise at a CAGR of 21% during the forecast period 2023-2029. The India online advertising market has experienced major growth in recent years, driven by a number of key factors. First factor stimulating the market growth is the rapidly increasing internet penetration. As more people in India attain access to the internet, there is a larger diverse online audience, which makes it an attractive platform for advertisers. In addition, the widespread adoption of smartphones as well as cost-effective data plans has further inspired the reach of online advertising. Moreover, the shift in consumer behavior towards digital services and online shopping has encouraged businesses to allocate a major portion of their marketing budgets to online advertising. The potential to target specific demographics as well as track the effectiveness of ad campaigns with precision is another stimulator of the India online advertising market growth. Search engines and social media platforms have become leading players in online advertising space, offering advertisings tools. Despite the growth of the market, there are certain challenges hindering the growth of the market which include Ad blocking, AD fraud, data privacy and regulations, and content quality and relevance.

COVID-19 Impact on India Online Advertising Industry

The coronavirus pandemic had a key impact on the online advertising industry in India. In the starting stages of the pandemic, there was a key disruption since businesses across many sectors reduced their advertising budgets owing to economic uncertainties. As the pandemic continued, there was a shift in the behaviour of consumers. With restrictions and lockdowns in place, there was a prominent expansion in online activities, including streaming services, social media usage, and e-commerce.  Advertisers adapted came up with more relevant and empathetic content. There was also a rising focus on performance-based advertising, including social media advertising and search engine marketing. E-commerce players witnessed surge in demand, which promoted competition in online advertising market. The pandemic affected the Asia Pacific online advertising market in the same way it affected the Indian online advertising market.

Key players of the Market

Major players in the India online advertising market include Google, Facebook, Amazon, LinkedIn, Twitter, as well as many local companies like Times Internet and InMobi.

Government Policies in Online Advertising Market in India

Government initiatives such as 'Digital India' have motivated businesses to accept digital technologies, and this is one of the main factors that online advertising market in the country is booming at a rapid pace. The Consumer Protection Act introduced regulations for advertising. The Personal Data Protection Bill aims to regulate the processing and collection of personal data, which is essential for targeted audience. Foreign direct investment policy by the country had a main impact on foreign investment in the digital advertising industry. Restrictions and regulations on foreign ownership in some markets could affect mergers, acquisitions, as well as investments in the companies.

Market by Format

According to Dhaval, Research Manager, 6Wresearch, the search engine marketing segment contributed highly to the market growth and this segment is projected to maintain its dominance on the market in the years to come on the back of the growth in number of consumers who shop and research for products online.

Market by Vertical

Based on vertical, the BFSI segment dominated the market with the largest market share, and it is likely to witness faster growth during the forecast period. The rising technological advancements coupled with rising digital spending by BFSI is contributing to the online advertisement market progression.

Key Attractiveness of the Report

• COVID-19 Impact on the Market.
• 10 Years Market Numbers.
• Historical Data Starting from 2019 to 2022.
• Base Year: 2022
• Forecast Data until 2029.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• India Online Advertising Market Outlook
• Market Size of India Online Advertising Market, 2022
• Forecast of India Online Advertising Market, 2029
• Historical Data and Forecast of India Online Advertising Revenues & Volume for the Period 2019 - 2029
• India Online Advertising Market Trend Evolution
• India Online Advertising Market Drivers and Challenges
• India Online Advertising Price Trends
• India Online Advertising Porter's Five Forces
• India Online Advertising Industry Life Cycle
• Historical Data and Forecast of India Online Advertising Market Revenues & Volume By Format for the Period 2019 - 2029
• Historical Data and Forecast of India Online Advertising Market Revenues & Volume By Search Engine Marketing for the Period 2019 - 2029
• Historical Data and Forecast of India Online Advertising Market Revenues & Volume By Display Advertising for the Period 2019 - 2029
• Historical Data and Forecast of India Online Advertising Market Revenues & Volume By Classified for the Period 2019 - 2029
• Historical Data and Forecast of India Online Advertising Market Revenues & Volume By Mobile for the Period 2019 - 2029
• Historical Data and Forecast of India Online Advertising Market Revenues & Volume By Digital Video for the Period 2019 - 2029
• Historical Data and Forecast of India Online Advertising Market Revenues & Volume By Lead Generation for the Period 2019 - 2029
• Historical Data and Forecast of India Online Advertising Market Revenues & Volume By Rich Media for the Period 2019 - 2029
• Historical Data and Forecast of India Search Engine Marketing Online Advertising Market Revenues & Volume By Others for the Period 2019 - 2029
• Historical Data and Forecast of India Online Advertising Market Revenues & Volume By Vertical for the Period 2019 - 2029
• Historical Data and Forecast of India Online Advertising Market Revenues & Volume By Automotive for the Period 2019 - 2029
• Historical Data and Forecast of India Online Advertising Market Revenues & Volume By BFSI for the Period 2019 - 2029
• Historical Data and Forecast of India Online Advertising Market Revenues & Volume By CPG for the Period 2019 - 2029
• Historical Data and Forecast of India Online Advertising Market Revenues & Volume By Education for the Period 2019 - 2029
• Historical Data and Forecast of India Online Advertising Market Revenues & Volume By Healthcare for the Period 2019 - 2029
• Historical Data and Forecast of India Online Advertising Market Revenues & Volume By Industrial for the Period 2019 - 2029
• Historical Data and Forecast of India Online Advertising Market Revenues & Volume By Media and Entertainment for the Period 2019 - 2029
• Historical Data and Forecast of India Online Advertising Market Revenues & Volume By Retail for the Period 2019 - 2029
• India Online Advertising Import Export Trade Statistics
• Market Opportunity Assessment By Format
• Market Opportunity Assessment By Vertical
• India Online Advertising Top Companies Market Share
• India Online Advertising Competitive Benchmarking By Technical and Operational Parameters
• India Online Advertising Company Profiles
• India Online Advertising Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Format

• Search Engine Marketing
• Display Advertising
• Classified
• Mobile
• Digital Video
• Lead Generation
• Rich Media
• Other

By Vertical

• Automotive
• BFSI
• CPG
• Education
• Healthcare
• Industrial
• Media And Entertainment
• Retail