India Online Grocery Market (2023-2029) | Industry, Share, Outlook, Segmentation, Size, Growth, Forecast, Trend, Analysis, Value & segmentation

Market Forecast By Product Type (Food Grains, Bread, Bakery and Dairy Products, Fruits and Vegetables, Personal Care, Dry, and Baking Products, Household Products, Meat, and Meat Products, Others), By Platform (App-based, Web-based), And Competitive Landscape

Product Code: ETC189156 Publication Date: Dec 2022 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

India Online Grocery Market Synopsis

India Online Grocery Market has seen significant growth in recent years due to the increasing penetration of internet and mobile phones, growing demand for e-commerce platforms, rising income levels, and evolving consumer behavior towards shopping.  In addition, the launch of new initiatives has further boosted the India Online Grocery Market growth in the impending years. Most importantly, the growing demand for feasible shopping and time-saving solutions, especially among working population is anticipated to spur the growth of online grocery market in India. In addition, online grocery platforms offer a wide range of options to choose from which is expected to further drive the market growth in the coming years. Brands can take advantage of this trend by partnering with leading online grocery platforms. In general, online shoppers are always on the lookout for deals and discounts. Therefore, brands can use this to their advantage by offering coupons and discounts on their products to attract new customers.

According to 6Wresearch, India Online Grocery Market is expected to grow during 2023-2029. The key drivers propelling the growth of online grocery in India are growing middle class that is increasingly urbanized and has more disposable incomes. The rising disposable incomes of consumers are continued to grow, thus, more and more consumers are willing to spend on convenient online grocery services. Additionally, the e-commerce is growing rapidly in India and more individuals are being comfortable buying grocery online. Further, there is increasing infrastructure development in India with improved internet connectivity and logistics networks. The growing penetration of smartphones and internet connectivity is another major factor driving the growth of the online grocery market in India which is part of Asia Pacific Online Grocery Market. With more people having access to smart devices and high-speed internet, they are increasingly using these platforms to shop for groceries online. However, lack of trust when it comes to online payments and delivery times are expected to hamper the market growth as there is still mistrust among some consumers regarding online shopping.

Impact of COVID-19 on India Online Grocery Market

The outbreak of COVID-19 has had a significant impact on the total grocery market in India due to the lockdowns and restrictions imposed by the government. Consequently, the unprecedented restrictions have led to a decrease in footfalls at offline stores, resulting in a shift towards online channels. This has resulted in an increase in the number of users shopping for groceries online and a corresponding increase in the value of the online grocery market mainly due to the increasing internet penetration among users. The pandemic has also bolstered the growth of new players in the market as consumers were looking out for alternatives to traditional brick-and-mortar stores. However, the market has begun to slow down as restrictions have been lifted and people have started to return to traditional shopping methods. Nevertheless, the long-term outlook for the Online Grocery Market in India remains positive as more individuals are expected to continue using these services even after the pandemic ends.

Market analysis based on Product Type

Based on Product Type, the market is bifurcated into Food Grains, Bakery And Dairy Products, Bread, Fruits And Vegetables, Personal Care, Dry, And Baking Products, Household Products, Meat, And Meat Products, Others. All these segments are expected to hold the India online grocery market share over the forecast period on the back of increasing demand for daily essential items. Additionally, the busy lifestyle of individuals has compelled them to shift towards online grocery shopping which makes their life easy and convenient.

Competitive Landscape

The online grocery market in India 2023 is highly competitive with a large number of domestic and international players. These companies have been able to create a strong presence in the market by offering a wide range of products and services to their customers. The online grocery market is highly fragmented many small players and large ones which makes it difficult for brands and retailers to reach out to their target consumers. Additionally, the delivery infrastructure in India is not well developed yet leading to longer delivery time. There is still a lot of mistrust among consumers when it comes to online grocery shopping. Moreover, the logistics involved in online grocery shopping can be complicated and expensive. Brands and retailers need to have a strong understanding of the supply chain in order to stay ahead of the competition in this industry.

Key attractiveness of the report

  • COVID-19 Impact on the Market.
  • 10 Years Market Numbers.
  • Historical Data Starting from 2019 to 2022.
  • Base Year: 2022.
  • Forecast Data until 2029.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • India Online Grocery Market Outlook
  • Market Size of India Online Grocery Market, 2022
  • Forecast of India Online Grocery Market, 2029
  • Historical Data and Forecast of India Online Grocery Revenues & Volume for the Period 2019 - 2029
  • India Online Grocery Market Trend Evolution
  • India Online Grocery Market Drivers and Challenges
  • India Online Grocery Price Trends
  • India Online Grocery Porter's Five Forces
  • India Online Grocery Industry Life Cycle
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Product Type for the Period 2019 - 2029
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Food Grains for the Period 2019 - 2029
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Bread, Bakery, and Dairy Products for the Period 2019 - 2029
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Fruits and Vegetables for the Period 2019 - 2029
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Personal Care for the Period 2019 - 2029
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Dry and Baking Products for the Period 2019 - 2029
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Household Products for the Period 2019 - 2029
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Meat and Meat Products for the Period 2019 - 2029
  • Historical Data and Forecast of India Food Grains Online Grocery Market Revenues & Volume By Others for the Period 2019 - 2029
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Platform for the Period 2019 - 2029
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By App-based for the Period 2019 - 2029
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Web-based for the Period 2019 - 2029
  • India Online Grocery Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Platform
  • India Online Grocery Top Companies Market Share
  • India Online Grocery Competitive Benchmarking By Technical and Operational Parameters
  • India Online Grocery Company Profiles
  • India Online Grocery Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Product Type

  • Food Grains
  • Bread
  • Bakery And Dairy Products
  • Fruits And Vegetables
  • Personal Care
  • Dry, And Baking Products
  • Household Products
  • Meat, And Meat Products
  • Others

By Platform

  • App-Based
  • Web-Based
Frequently Asked Questions About the Market Study: FAQs

1. What are the major growth drivers of the India Online Grocery Market?

Growing urbanization, increasing disposable income, and growing demand for e-commerce platforms are the major growth drivers for the market.

2. What is the future of India Online Grocery Market?

The India Online Grocery Market is expected to grow significantly in the future years. The growth is attributed to increasing internet penetration, rising income levels, and changing consumer preferences.

3. What are the opportunities for brands in the market?

Offering coupons and discounts, creating targeted marketing campaign, and focusing on quality are the key opportunities for brands in the market.

4. What are the challenges for brand and retailers in the India Online Grocery Industry?

Lack of reliable last-mile delivery infrastructure, high delivery costs, and lack of awareness about online grocery shopping among consumers are the main challenges in the India Online Grocery Industry.

1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 India Online Grocery Market Overview
3.1 India Country Macro Economic Indicators
3.2 India Online Grocery Market Revenues & Volume, 2022 & 2029F
3.3 India Online Grocery Market - Industry Life Cycle
3.4 India Online Grocery Market - Porter's Five Forces
3.5 India Online Grocery Market Revenues & Volume Share, By Product Type, 2022 & 2029F
3.6 India Online Grocery Market Revenues & Volume Share, By Platform, 2022 & 2029F
4 India Online Grocery Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.3 Market Restraints
5 India Online Grocery Market Trends
6 India Online Grocery Market, By Types
6.1 India Online Grocery Market, By Product Type
6.1.1 Overview and Analysis
6.1.2 India Online Grocery Market Revenues & Volume, By Product Type, 2019 - 2029F
6.1.3 India Online Grocery Market Revenues & Volume, By Food Grains, 2019 - 2029F
6.1.4 India Online Grocery Market Revenues & Volume, By Bread, Bakery and Dairy Products, 2019 - 2029F
6.1.5 India Online Grocery Market Revenues & Volume, By Fruits and Vegetables, 2019 - 2029F
6.1.6 India Online Grocery Market Revenues & Volume, By Personal Care, 2019 - 2029F
6.1.7 India Online Grocery Market Revenues & Volume, By Dry and Baking Products, 2019 - 2029F
6.1.8 India Online Grocery Market Revenues & Volume, By Household Products, 2019 - 2029F
6.1.9 India Online Grocery Market Revenues & Volume, By Others, 2019 - 2029F
6.1.10 India Online Grocery Market Revenues & Volume, By Others, 2019 - 2029F
6.2 India Online Grocery Market, By Platform
6.2.1 Overview and Analysis
6.2.2 India Online Grocery Market Revenues & Volume, By App-based, 2019 - 2029F
6.2.3 India Online Grocery Market Revenues & Volume, By Web-based, 2019 - 2029F
7 India Online Grocery Market Import-Export Trade Statistics
7.1 India Online Grocery Market Export to Major Countries
7.2 India Online Grocery Market Imports from Major Countries
8 India Online Grocery Market Key Performance Indicators
9 India Online Grocery Market - Opportunity Assessment
9.1 India Online Grocery Market Opportunity Assessment, By Product Type, 2022 & 2029F
9.2 India Online Grocery Market Opportunity Assessment, By Platform, 2022 & 2029F
10 India Online Grocery Market - Competitive Landscape
10.1 India Online Grocery Market Revenue Share, By Companies, 2022
10.2 India Online Grocery Market Competitive Benchmarking, By Operating and Technical Parameters
11 Company Profiles
12 Recommendations
13 Disclaimer
 

Market Forecast By Product Type (Food Grains, Bread, Bakery and Dairy Products, Fruits and Vegetables, Personal Care, Dry, and Baking Products, Household Products, Meat, and Meat Products, Others), By Platform (App-based, Web-based), And Competitive Landscape

Product Code: ETC189156 Publication Date: Aug 2022 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 60 No. of Figures: 40 No. of Tables: 7

India Online Grocery Market report comprehensively covers the market by product type & platform. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities, high-growth areas, and market drivers, which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

India Online Grocery Market Synopsis

India Online Grocery Market is expected to gain momentum during the upcoming years on account of increasing disposable income. Surging urbanization, growing population, and changing lifestyles of the people are proliferating the growth of the market. A growing number of working women and a busy lifestyle backed by a shortage of time are shifting the grocery market towards online mode. Moreover, the online grocery market has made it convenient and it alleviates the issue of going to the market. Moreover, the entrance of key players such as amazon, big basket, and grofers is adding to the Online Grocery Market Share.

India Online Grocery Market

Digital payment has also experienced a surge in demand due to Increasing initiatives by the government in order to curb the spread of the disease. Moreover, increasing promotion of digitization and digital literacy is adding to the India Online Grocery Market Share. Increasing penetration towards hygiene, smart shopping, and convenience triggers the potential growth of the market.

According to 6Wresearch, the India Online Grocery Market size is projected to register growth during 2022-2028. Increasing digitization along with the adoption of online grocery platforms in India owing to rising accessibility is adding to the India Online Grocery Market share. Moreover, the rising adoption of contactless delivery and digital payment methods triggers the potential growth of the industry. Increasing penetration towards a healthier lifestyle is motivating the consumers towards experimenting with international cuisine is propelling the demand for online groceries. Rising adoption of the internet along with the increasing young population is propelling market growth.

Various benefits such as quick delivery option and same-day delivery is one of the key factors adding to the development of the industry. Moreover, attractive discounts offered by the services provider are driving lucrative opportunities in India Online Grocery Market Growth. Several factors such as easy availability of slots, and contactless delivery is adding to the development of the industry.

Market Analysis by Product Type

Based on product type, the staple and cooking essentials are expected to dominate the overall India Online Grocery Market owing to increasing demand for flours, food grains, and other cooking essentials.

COVID-19 Impact on India Online Grocery Market

The outburst of coronavirus has provided lucrative opportunities to the India Online Grocery Market Growth owing to the nationwide lockdown. Various restrictions were imposed by the government of the country that further led to a boost in the demand for Online groceries. Although the shops of essential products were allowed, people still avoided stepping out in order to curb the spread of disease. The work-from-home policy along with people trying to balance their work life is leading to high demand for online groceries. Growing penetration towards maintaining social distancing and contactless delivery is expected to drive the India Online Grocery Market Share.

Key players in India Online Grocery Market

Some of the key players in India Online Grocery Market are:

  • Amazon India Pvt. Ltd.
  • Godrej Nature's Basket Ltd.
  • Grofers India Pvt. Ltd.
  • Paytm E-Commerce Pvt. Ltd. (Paytm Mall)
  • Reliance Retail Ltd. (Reliance Fresh)
  • Spencer's Retail.
  • Supermarket Grocery Supplies Pvt. Ltd. (BigBasket)
  • UrDoorstep eRetail Pvt. Ltd.

Key Attractiveness of the Report

  • COVID-19 Impact on the Market.
  • 10 Years Market Numbers.
  • Historical Data Starting from 2018 to 2021.
  • Base Year: 2021
  • Forecast Data until 2028.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • India Online Grocery Market Outlook
  • Market Size of India Online Grocery Market, 2021
  • Forecast of India Online Grocery Market, 2028
  • Historical Data and Forecast of India Online Grocery Revenues & Volume for the Period 2018 - 2028
  • India Online Grocery Market Trend Evolution
  • India Online Grocery Market Drivers and Challenges
  • India Online Grocery Price Trends
  • India Online Grocery Porter's Five Forces
  • India Online Grocery Industry Life Cycle
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Product Type for the Period 2018 - 2028
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Food Grains for the Period 2018 - 2028
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Bread, Bakery, and Dairy Products for the Period 2018 - 2028
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Fruits and Vegetables for the Period 2018 - 2028
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Personal Care for the Period 2018 - 2028
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Dry and Baking Products for the Period 2018 - 2028
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Household Products for the Period 2018 - 2028
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Meat and Meat Products for the Period 2018 - 2028
  • Historical Data and Forecast of India Food Grains Online Grocery Market Revenues & Volume By Others for the Period 2018 - 2028
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Platform for the Period 2018 - 2028
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By App-based for the Period 2018 - 2028
  • Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Web-based for the Period 2018 - 2028
  • India Online Grocery Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Platform
  • India Online Grocery Top Companies Market Share
  • India Online Grocery Competitive Benchmarking By Technical and Operational Parameters
  • India Online Grocery Company Profiles
  • India Online Grocery Key Strategic Recommendations

Market Scope and Segmentation

The report provides a detailed analysis of the following Market segments:

By Product Type

  • Food Grains
  • Bread
  • Bakery And Dairy Products
  • Fruits And Vegetables
  • Personal Care
  • Dry And Baking Products
  • Household Products
  • Meat And Meat Products
  • Others

By Platform

  • App-Based
  • Web-Based
Frequently Asked Questions About the Market Study: FAQs

1). Which factor is proliferating the India Online Grocery Market Growth?

Surging urbanization, growing population, and changing lifestyles of the people are proliferating the growth of the market.

2). Who are the key players operating in India Online Grocery Market? 

Some of the key players in the India Online Grocery Market are Amazon India Pvt. Ltd., Godrej Nature's Basket Ltd., Grofers India Pvt. Ltd., Paytm E-Commerce Pvt. Ltd. (Paytm Mall), Reliance Retail Ltd. (Reliance Fresh), Spencer's Retail., Supermarket Grocery Supplies Pvt. Ltd. (BigBasket), UrDoorstep eRetail Pvt. Ltd.

3). Which segment is expected to dominate the overall India Online Grocery Market Growth?

Based on product type, the staple and cooking essentials are expected to dominate the overall India Online Grocery Market.

4). What is the impact of coronavirus on India Online Grocery Market Growth?

The outburst of coronavirus has provided lucrative opportunities to the India Online Grocery Market Growth owing to the nationwide lockdown. Various restrictions were imposed by the government of the country that further led to a boost in the demand for Online Grocery

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