India Pan Masala Market (2025-2031) | Outlook, Trends, Value, Revenue, Forecast, Analysis, Growth, Industry, Size, Share, Segmentation

India Pan Masala Market Synopsis

The India pan masala market is expected to grow during the forecast period. Pan masala is a mixture of betel nut, slaked lime, and catechu, which is chewed with or without tobacco as a mouth freshener. It generally contains sweeteners, spices, and flavoring agents. The rising disposable income and changing lifestyles are the major factors driving the growth of the market in India. Additionally, the growing health consciousness among people and the consequent preference for tobacco-free products are the key factors driving the growth of the pan masala market in India. Moreover, the easy availability of pan masala and its flavor variants are also contributing to its popularity among consumers. However, the harmful effects of consuming pan masala, such as cancer and other respiratory diseases, are restraining its growth. The India pan masala market is a part of Asia Pacific pan masala market and global pan masala market.

According to 6Wresearch, the India Pan Masala market size is expected to grow at a compound annual growth rate (CAGR) of 4.2% during 2025-2031. The growth is supported by the rising population and increasing income level of consumers. India is the second most populous country in the world with over 1.3 billion people. This population is expected to grow further in the coming years, which will lead to an increase in the demand for pan masala products. Additionally, India is one of the fastest-growing economies in the world and incomes are rising steadily. This is resulting in increased purchasing power, which is driving up demand for pan masala products. Moreover, urbanization and changing lifestyles are leading to a shift in preference towards Western-style products, including pan masala products. This is especially true among the youth who are increasingly exposed to global trends through social media and other channels. Further, there is a growing awareness of the harmful effects of tobacco consumption, which is driving people towards non-tobacco alternatives such as pan masala. Moreover, health concerns are also leading to a preference for herbal and natural ingredients, which is another driver for this market.

Government Initiatives in the India Pan Masala Market

India Pan Masala Market share is estimated to grow considerably in the country owing to the introduction of several government initiatives. one of the significant initiatives is “Food Safety and Standards Authority of India”(FSSAI), this policy monitor and regulate the ingredients used in pan masala. A major emphasize on controlling the tobacco and other harmful substances use. The Indian government, through the Ministry of Health and Family Welfare, has been introducing several measures like pictorial warnings and health advisories on regulating tobacco content. This is stimulating manufacturers to introduce non-tobacco alternatives. Moreover, Goods and Services Tax (GST) is another policy impacting the pan masala market by introducing GST regime in India.  There are different tax rates on different categories of pan masala, which could differ based on composition and packaging of the product.

Market Analysis By Type

In terms of type, the India Pan Masala market is categorized into beverages, mint, cardamom, saffron and saffron flavor, rose flavor and rose flavor with saffron (gulab) and others (lemon, orange, nutmeg, etc.). Currently, the cardamom and saffron flavor accounts for the highest market share. Additionally, the pan masala industry is investing heavily in advertising and promotions to increase brand awareness and drive up sales. This is expected to continue in the coming years as companies look to capitalize on the growing demand for their products.

Market Analysis By Distribution Channel

The India pan masala market is further segmented on the basis of distribution channel including supermarkets/hypermarkets, kirana stores/convenience stores, tobacco/pan shops, other retail outlets (including departmental stores), and online channels. Among these segments, kirana stores/convenience stores dominated the overall market; however, supermarkets/hypermarkets are projected to grow at a rapid pace backed by changing consumer preferences and lifestyle coupled with rising disposable incomes of consumers.

Market Analysis By Regulatory Framework

The Indian government has been supportive of the pan masala industry and has implemented various policies to promote its growth. For instance, the government has exempted pan masala products from excise duty and VAT, which has made them more affordable. Moreover, the government has also created a separate category for pan masala products under the Food Safety and Standards Regulations, which is a positive development for the industry.

India Pan Masala Market Key Players

In India, there are more than 500 brands of pan masala available in the market. The major players in the market include Manikchand Group, Dharampal Satyapal Limited, Rajnigandha Pan Masala, Wills (I) Ltd., and Godfrey Phillips India Limited. These players have a strong distribution network across the country and offer a wide range of products to cater to the needs of their customers. Additionally, one of the key drivers for the growth of the pan masala market in India is the growing preference for smokeless tobacco products. Smokeless tobacco products are gaining popularity among Indian consumers, as they are perceived to be less harmful than cigarettes. This is expected to drive the demand for pan masala products in the country. Moreover, the availability of a wide range of flavour and brands is another factor driving the growth of the pan masala market in India. Consumers can choose from a variety of flavours, such as mint, cardamom, and fennel, among others. This is expected to fuel the demand for pan masala products in India over the forecast period.

Market Analysis By Competitive Landscape

The India Pan Masala market is segmented by geography into North, South, East and West. The North region is further sub-segmented into Delhi, Uttar Pradesh, Haryana and Punjab. The South region is further sub-segmented into Karnataka, Kerala, Tamil Nadu and Andhra Pradesh. The East region is further sub-segmented into Assam, Bihar, Jharkhand, Odisha and West Bengal. The West region is further sub-segmented into Maharashtra, Gujarat and Goa. Additionally, Delhi is the largest market for pan masala in India. Uttar Pradesh is the second largest market and Haryana and Punjab are the other two major markets in the North region. Moreover, Karnataka is the largest market in the South region. Tamil Nadu and Kerala are the other two major markets in the South region. Additionally, Assam is the largest market in the East region. Bihar, Jharkhand and Odisha are the other three major markets in the East region. Further, the West Bengal is the only state in the West region which consumes pan masala.

COVID-19 Influence on the India Pan Masala Market

The pandemic has caused a stoppage in the growth of the market a couple of years ago. Nevertheless, the situation has progressed steadily post pandemic. Additionally, the raw materials used for manufacturing pan masala are quite expensive, which has led to an increase in the overall price of these products. This has made them unaffordable for a large section of consumers, resulting in a decline in sales. Further, there are various substitutes available for pan masala products, such as chewing tobacco and cigarettes, which are much cheaper than pan masala products. This has resulted in a shift in consumer preference, thereby negatively impacting the growth of the market.

India Pan Masala Market Trends

India Pan Masala industry has been growing and is estimated to secure a tremendous growth in the coming years on the back of various emerging trends. Firstly, with the rising consumers, manufacturers are introducing flavoured pan masala to cater to wider consumer preferences. Additionally, the growing health risks associated with the consumption of pan masala, which contains areca nut (betel nut) and often tobacco. As a result, there has been shifting toward healthier and non-tobacco alternatives. Some manufacturers focusing on in premium and high-end pan masala products, targeting consumers who were willing to pay more for a quality product with premium ingredients and packaging. Rising export of pan masala, especially in the Middle East and some Western countries. This is creating an opportunity for the pan masala market to grow exponentially.

Key Attractiveness of the Report

• COVID-19 Influence on the Market
• 8 Years of Market Numbers
• Historical Numbers from 2021 to 2024.
• Base Year: 2024
• Forecast Data Until 2031
• Key Performance Indicators Influencing the Market.
• Key Upcoming Developments and Projects.

Key Highlights of the Report:

• India Pan Masala Market Outlook
• Market Size of India Pan Masala Market, 2024
• Forecast of India Pan Masala Market, 2031
• Historical Data and Forecast of India Pan Masala Revenues & Volume for the Period 2021 - 2031
• India Pan Masala Market Trend Evolution
• India Pan Masala Market Drivers and Challenges
• India Pan Masala Price Trends
• India Pan Masala Porter's Five Forces
• India Pan Masala Industry Life Cycle
• Historical Data and Forecast of India Pan Masala Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of India Pan Masala Market Revenues & Volume By Beverages for the Period 2021 - 2031
• Historical Data and Forecast of India Pan Masala Market Revenues & Volume By Mint for the Period 2021 - 2031
• Historical Data and Forecast of India Pan Masala Market Revenues & Volume By Cardamom for the Period 2021 - 2031
• Historical Data and Forecast of India Pan Masala Market Revenues & Volume By Saffron & Saffron Flavor for the Period 2021 - 2031
• Historical Data and Forecast of India Pan Masala Market Revenues & Volume By Rose Flavor And Rose Flavor With Saffron (Gulab) for the Period 2021 - 2031
• Historical Data and Forecast of India Pan Masala Market Revenues & Volume By Others  for the Period 2021 - 2031
• Historical Data and Forecast of India Pan Masala Market Revenues & Volume By Lemon for the Period 2021 - 2031
• Historical Data and Forecast of India Pan Masala Market Revenues & Volume By Orange for the Period 2021 - 2031
• Historical Data and Forecast of India Pan Masala Market Revenues & Volume By Nutmeg for the Period 2021 - 2031
• Historical Data and Forecast of India Pan Masala Market Revenues & Volume By Price for the Period 2021 - 2031
• Historical Data and Forecast of India Pan Masala Market Revenues & Volume By Premium for the Period 2021 - 2031
• Historical Data and Forecast of India Pan Masala Market Revenues & Volume By Non Premium for the Period 2021 - 2031
• Historical Data and Forecast of India Pan Masala Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
• Historical Data and Forecast of India Pan Masala Market Revenues & Volume By Hypermarkets/ Supermarkets for the Period 2021 - 2031
• Historical Data and Forecast of India Pan Masala Market Revenues & Volume By Convenience Stores for the Period 2021 - 2031
• Historical Data and Forecast of India Pan Masala Market Revenues & Volume By Tobacconists/ Cigar Shops for the Period 2021 - 2031
• Historical Data and Forecast of India Pan Masala Market Revenues & Volume By Online Sales Platforms for the Period 2021 - 2031
• India Pan Masala Import Export Trade Statistics
• Market Opportunity Assessment By Type
• Market Opportunity Assessment By Price
• Market Opportunity Assessment By Distribution Channel
• India Pan Masala Top Companies Market Share
• India Pan Masala Company Profiles
• India Pan Masala Key Strategic Recommendations

Markets Scope and Segmentation

The report delivers a widespread study of the subsequent market segments:

By Type:

• Beverages
• Mint
• Cardamom
• Saffron and Saffron Flavor
• Rose flavor and Rose flavor with Saffron (Gulab)
• Others (Lemon, Orange, Nutmeg, etc.)

By Price:

• Premium
• Non premium

By Distribution Channel:

• Premium
• Hypermarkets/ supermarkets
• Convenience stores
• Tobacconists/ Cigar shops
• Online sales platforms