Market Forecast By Type (Cartridge Razors, Disposable Razors, Electric Razors, Straight Razors, Safety Razors), By Segment (Mass, Standard, Premium), By Distribution Channel (Supermarkets/Hypermarkets, Department Stores, Convenience Stores, Online), By Blade Type (Stainless Steel, Carbon Steel), By Consumer (Men, Women) And Competitive Landscape
Product Code: ETC427280 | Publication Date: Aug 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
India Razor market currently, in 2023, has witnessed an HHI of 4060, Which has increased slightly as compared to the HHI of 2352 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The India Razor Market Report thoroughly covers the market by Type, by Segment, by Distribution Channel, by Blade Type, and by Consumer. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The India Razor Market is experiencing a steady growth trajectory, fueled by the rising demand for personal grooming products and the integration of advanced technology in shaving solutions. The market includes various types such as Cartridge Razors, Disposable Razors, Electric Razors, Straight Razors, and Safety Razors. These products are increasingly adopted by a diverse consumer base for precision, efficiency, and innovation in grooming experiences. The focus on personal care and hygiene positions the sector for significant growth in the coming years.
According to recent research, the India Razor Market revenue is anticipated to grow at a noteworthy CAGR of 4.8% during the forecast period 2025-2031. The market expansion is driven by increasing consumer awareness, advances in grooming technologies, and a preference for high-quality shaving solutions. As different segments seek versatile and advanced razor types, the demand for various types of razors is steadily increasing. Advances in electric shaving, ergonomic designs, and premium product offerings, combined with the need for durable and reliable grooming solutions, are shaping the industry. As consumers seek diverse and dependable grooming options, demand for various razor types continues to rise. This trend highlights the critical role of innovation in meeting the evolving needs of diverse consumer segments, further boosting India Razor Market growth.
Despite the favorable outlook, the market faces challenges such as the high cost of premium razors and limited awareness about the latest technological developments. However, with the growing need for efficient and environmentally friendly grooming solutions and government initiatives promoting personal hygiene, there are abundant growth opportunities for players in this market.
The razor market in India is witnessing notable growth, driven by factors such as increasing consumer awareness, a growing interest in personal grooming, and evolving consumer preferences for premium shaving solutions. Consumers are increasingly investing in diverse razor types to enhance grooming efficiency and comply with personal care goals. This includes a preference for electric and ergonomic razors, which offer long-term benefits and align with India's sustainable development goals.
Premium Grooming Solutions With the rise of premium grooming solutions, investing in high-quality razors and advanced shaving systems offers significant growth potential. Enhancing user experience with features like precision, comfort, and energy-efficient models can capture the growing interest of style-conscious consumers. Local Manufacturing Initiatives India has a robust manufacturing sector, and businesses are increasingly interested in supporting local production of razors. Investing in domestic manufacturing facilities that align with national industrial goals can attract both local and international stakeholders.
In India's razor market, leading players include both international and local manufacturers that cater to diverse consumer requirements. Companies like Gillette, Bombay Shaving Company, and Supermax dominate the market with a wide range of razor models. Meanwhile, local manufacturers are gaining traction by integrating advanced technology and sustainable practices into their products, appealing to customers seeking reliable and efficient grooming solutions.
The Indian government has introduced several regulations aimed at promoting personal hygiene and safety within the razor market. These include guidelines for product safety standards, encouraging manufacturers to adopt eco-friendly designs and reduce emissions. There are also regulations focused on compliance with national health targets, ensuring razors contribute effectively to India's hygiene goals. To improve grooming efficiency and skin protection, for example, initiatives have been made to produce affordable and high-quality razors for men and women. Additionally, because razors are essential to personal hygiene and grooming, the government's emphasis on the FMCG sector and manufacturing industry indirectly boosts the demand for razors.
The future of India razor industry looks promising, with continued growth driven by technological advancements, increased consumer awareness, and evolving grooming trends. Businesses are becoming more focused on offering innovative shaving solutions, creating opportunities for platforms that ensure comfort and efficiency. Automated and smart razors will play a significant role in shaping the market, with digital integration expected to expand their usage. Additionally, eco-friendly and ergonomic shaving solutions are gaining popularity, as Indian consumers increasingly seek to support sustainable grooming initiatives.
Overall, the razor market in India is set to experience substantial growth in the coming years, presenting lucrative opportunities for businesses and stakeholders. So, it is essential for companies to stay updated with the latest trends and regulations to sustain their position in this dynamic market. With continuous advancements in technology and growing emphasis on personal care, there will be a constant need for innovative and efficient grooming solutions.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Ravi Bhandari, Research Head, 6Wresearch, Cartridge Razors dominate due to their widespread use across various consumer segments. Cartridge razors are valued for their convenience and efficiency, making them the preferred choice for many users.
In India’s razor market, the mass segment dominates due to the increasing adoption of affordable and high-quality shaving solutions. The mass segment prefers razors for their cost-effectiveness and accessibility, making them a key component in the grooming industry.
The report offers a comprehensive study of the subsequent market segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Razor Market Overview |
3.1 India Razor Market Revenues & Volume, 2021 - 2031F |
3.2 India Razor Market - Industry Life Cycle |
3.3 India Razor Market - Porter's Five Forces |
3.4 India Razor Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.5 India Razor Market Revenues & Volume Share, By Segment, 2021 & 2031F |
3.6 India Razor Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 India Razor Market Revenues & Volume Share, By Blade Type, 2021 & 2031F |
3.8 India Razor Market Revenues & Volume Share, By Consumer, 2021 & 2031F |
4 India Razor Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Razor Market Trends |
6 India Razor Market, By Types |
6.1 India Razor Market Segmentation |
6.1.1 Overview and Analysis |
6.1.2 India Razor Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 India Razor Market Revenues & Volume, By Cartridge Razors, 2021 - 2031F |
6.1.4 India Razor Market Revenues & Volume, By Disposable Razors, 2021 - 2031F |
6.1.5 India Razor Market Revenues & Volume, By Electric Razors, 2021 - 2031F |
6.1.6 India Razor Market Revenues & Volume, By Straight Razors, 2021 - 2031F |
6.1.7 India Razor Market Revenues & Volume, By Safety Razors, 2021 - 2031F |
6.2 India Razor Market, By Segment |
6.2.1 Overview and Analysis |
6.2.2 India Razor Market Revenues & Volume, By Mass, 2021 - 2031F |
6.2.3 India Razor Market Revenues & Volume, By Standard, 2021 - 2031F |
6.2.4 India Razor Market Revenues & Volume, By Premium, 2021 - 2031F |
6.3 India Razor Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Razor Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021 - 2031F |
6.3.3 India Razor Market Revenues & Volume, By Department Stores, 2021 - 2031F |
6.3.4 India Razor Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.3.5 India Razor Market Revenues & Volume, By Online, 2021 - 2031F |
6.4 India Razor Market, By Blade Type |
6.4.1 Overview and Analysis |
6.4.2 India Razor Market Revenues & Volume, By Stainless Steel, 2021 - 2031F |
6.4.3 India Razor Market Revenues & Volume, By Carbon Steel, 2021 - 2031F |
6.5 India Razor Market, By Consumer |
6.5.1 Overview and Analysis |
6.5.2 India Razor Market Revenues & Volume, By Men, 2021 - 2031F |
6.5.3 India Razor Market Revenues & Volume, By Women, 2021 - 2031F |
7 India Razor Market Import-Export Trade Statistics |
7.1 India Razor Market Export to Major Countries |
7.2 India Razor Market Imports from Major Countries |
8 India Razor Market Key Performance Indicators |
9 India Razor Market - Opportunity Assessment |
9.1 India Razor Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Razor Market Opportunity Assessment, By Segment, 2021 & 2031F |
9.3 India Razor Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 India Razor Market Opportunity Assessment, By Blade Type, 2021 & 2031F |
9.5 India Razor Market Opportunity Assessment, By Consumer, 2021 & 2031F |
10 India Razor Market - Competitive Landscape |
10.1 India Razor Market Revenue Share, By Companies, 2024 |
10.2 India Razor Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |