Product Code: ETC130090 | Publication Date: Jun 2023 | Updated Date: Jan 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The India rum market is expected to register a CAGR of over 8.1% during the forecast period. This growth can be attributed to the increasing demand for premium and artisanal rums across the country, along with the expansion of organized retail outlets in rural areas and tier-II/III cities. Moreover, rising disposable incomes among urban and rural consumers further boost the consumption of alcoholic beverages such as rum, thereby propelling market growth. Furthermore, growing popularity amongst millennials coupled with innovations in product offerings is likely to fuel market revenue over upcoming years.
Increasing Demand for Premium & Artisanal Rums: The rising acceptance of premium spirits among young adults has opened up opportunities for producers to launch innovative products based on flavors or rare ingredients. This trend is seen especially in artisanal rums available at high prices due to their exotic ingredients and limited availability. Thus, demand for craft spirits from niche categories such as spiced or flavored rums are witnessing an incline which will drive overall sales within this segment going forward. Expansion of Organized Retail Outlets in Rural Areas & Tier-II/III Cities: With an aim to tap into untapped markets mainly located outside metropolitan cities, key players are strengthening their distribution networks by launching exclusive stores / kiosks across tier - II/ III cities and remote villages that were earlier not accessible through traditional retailing formats such as supermarkets or hypermarkets .This helps them gain access to customers who would otherwise not have any exposure towards these types of liquor brands , thus leading towards higher sales within regions where there was no brand loyalty previously .
Stringent Regulations on Promotional Activities : Although promotional activities serve as one way through which companies target new customer base , however they must abide by certain regulations set forth by various local authorities when it comes down advertising alcohols since its a sensitive topic . For instance , India?s Ministry Of Health And Family Welfare issued guidelines stating that advertisement related content should not include representation of minors nor encourage excessive drinking . Therefore failure or breach in compliance may lead companies facing hefty fines along with potential losses incurred due lacklustre performance resulting from hampered marketing efforts.
Growing Popularity Among Millennials : Younger generations increasingly prefer strong tasting drinks compared those consumed by older demographics , hence they tend seek out new varieties more than ever before while also willing experiment different flavours even more so than other
India Rum |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Rum Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Rum Market Revenues & Volume, 2020 & 2027F |
3.3 India Rum Market - Industry Life Cycle |
3.4 India Rum Market - Porter's Five Forces |
3.5 India Rum Market Revenues & Volume Share, By Type, 2020 & 2027F |
3.6 India Rum Market Revenues & Volume Share, By Distribution Channel, 2020 & 2027F |
4 India Rum Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Rum Market Trends |
6 India Rum Market, By Types |
6.1 India Rum Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Rum Market Revenues & Volume, By Type, 2018 - 2027F |
6.1.3 India Rum Market Revenues & Volume, By Golden, 2018 - 2027F |
6.1.4 India Rum Market Revenues & Volume, By Dark, 2018 - 2027F |
6.1.5 India Rum Market Revenues & Volume, By White, 2018 - 2027F |
6.1.6 India Rum Market Revenues & Volume, By Spiced, 2018 - 2027F |
6.2 India Rum Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Rum Market Revenues & Volume, By On-trade, 2018 - 2027F |
6.2.3 India Rum Market Revenues & Volume, By Off-trade, 2018 - 2027F |
7 India Rum Market Import-Export Trade Statistics |
7.1 India Rum Market Export to Major Countries |
7.2 India Rum Market Imports from Major Countries |
8 India Rum Market Key Performance Indicators |
9 India Rum Market - Opportunity Assessment |
9.1 India Rum Market Opportunity Assessment, By Type, 2020 & 2027F |
9.2 India Rum Market Opportunity Assessment, By Distribution Channel, 2020 & 2027F |
10 India Rum Market - Competitive Landscape |
10.1 India Rum Market Revenue Share, By Companies, 2020 |
10.2 India Rum Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |