Market Forecast By Product type (Crisps/chips, Nachos, Pretzels, Tortillas, Biscuits/crackers, RTE popcorn, Others (puffs, fries, curls, and crunchies)), By Product category (Regular snacks, Cheese based snacks), By Flavor (Regular/standard, Single flavored, Blended flavor), By Nature (Organic, Conventional), By Packaging size (< 10 OZ, 10 - 20 OZ, 21 - 30 OZ, > 30 OZ), By Price (Regular, Premium), By Brand (Branded, Private label), By Packaging (Pouches, Bags, Cans, Cardboard boxes, Others) And Competitive Landscape
| Product Code: ETC7554061 | Publication Date: Sep 2024 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
According to 6Wresearch internal database and industry insights,
Below mentioned is the evaluation of year‑wise growth rate along with key growth drivers:
| Year | CAGR (%) | Growth Drivers |
| 2021 | 4.5 | Increasing demand for convenient and on-the-go snacking. |
| 2022 | 5.2 | Rise in disposable income and evolving urban lifestyles. |
| 2023 | 6 | Growth of modern retail and e-commerce platforms. |
| 2024 | 7.3 | Product innovation in healthier snacks and new flavors. |
| 2025 | 8.1 | Growing preference for branded snacks and premium offerings. |
The India Snacks Market report thoroughly covers the market by product type, product category, flavor, nature, packaging size, price, brand, and packaging. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which help stakeholders devise and align their market strategies according to the current and future market dynamics.
| Report Name | India Snacks Market |
| Forecast period | 2026-2032 |
| CAGR | 8.5% |
| Growing Sector | Food |
India Snacks Market is expected to attain enormous growth owing to an increase in demand for more convenient, ready-to-eat snacks, coupled with product innovation in healthier options, assorted flavors, and premium formats. Apart from this, the growing middle class, evolving consumption patterns, and intensifying urbanization are all contributing to the massive demand for branded and varied snacks. Generally, snack food items such as chips, cookies, sweet & savory items, nachos, tortillas, etc., are extensively consumed by various individuals and there is higher demand for organic, healthy, and ready-to-eat snacks as more consumers focus on health and wellness.
Below mentioned are some prominent drivers and their influence on the market dynamics:
| Drivers | Primary Segments Affected | Why it Matters (Evidence) |
| Urbanization & Lifestyle Changes | All Product Types | Increases demand for convenient snacks in urban and semi-urban areas |
| Rising Demand for Healthier Snacks | Organic Snacks; Cheese-based Snacks | Health-conscious consumers drive demand for low-calorie, organic snacks |
| E-Commerce Growth | All Product Types | Expands reach of snacks to wider audiences and improves convenience |
| Innovation in Flavors | Flavored Snacks (Single/Blended) | Attracts new customer segments and increases brand differentiation |
| Increasing Disposable Income | Premium Snacks; Branded Products | Boosts consumption of premium and branded snack offerings |
India Snacks Market is expected to grow at a CAGR of 8.5% during the forecast period (2026-2032). Growing disposable incomes and changing consumer lifestyles, along with increasing access to modern retail and e-commerce platforms, is helping drive both volume and premium sales in the snack category. Apart from this, the India Snacks Market Growth can be attributed to rising urbanization and innovations in healthier snack options. Further, the growth of modern retail and e-commerce platforms is contributing to enhanced product accessibility and convenience, further boosting market expansion.
Below mentioned are some major restraints and their influence on the market dynamics:
| Restraints | Primary Segments Affected | What This Means (Evidence) |
| Price Sensitivity | Mass Market Snacks; Budget Consumers | Limits premium snack offerings for price-conscious consumers |
| Health Consciousness | Fried Snacks; High-calorie Products | Growing concern over high-sodium and high-fat snacks hinders growth |
| Supply Chain and Raw Material Costs | All Snack Types | Fluctuating prices of ingredients like potatoes, oil, and spices affect production costs |
| Regulatory Challenges | Packaging (Environmental Impact) | Increasing regulatory pressure on packaging waste and sustainability |
| Competition from Local Street Vendors | Convenience Stores; Online Retail Channels | Local and street food alternatives offer cheaper snack options |
India Snacks Industry is expected to experience steady growth; however, challenges persist. High price sensitivity, particularly in rural and semi-urban areas, limits the growth of premium snack offerings. Health concerns related to high-fat, high-sodium, and deep-fried snacks could shift consumer preference toward healthier alternatives. In addition, raw material price fluctuations, especially for key ingredients like potatoes and oil, pose challenges for maintaining pricing stability. Apart from this, regulatory pressure related to packaging waste and the environmental impact of single-use plastics is instigating brands to capitalize on sustainable packaging solutions.
Here is a list of key trends shaping the India Snacks Industry:
Below is a list of various opportunities present in the India Snacks Industry:
Some of the leading companies operating in the India Snacks Market are:
| Company Name | PepsiCo India (Lays, Kurkure) |
|---|---|
| Established Year | 1989 |
| Headquarters | Gurgaon, India |
| Website | Click Here |
PepsiCo is a major player in the Indian snacks market, offering popular brands like Lays and Kurkure, known for a wide range of flavors and products that cater to both mass and premium markets.
| Company Name | Haldiram’s |
|---|---|
| Established Year | 1937 |
| Headquarters | New Delhi, India |
| Website | Click Here |
Known for its traditional and innovative snacks, Haldiram’s has a strong presence in the Indian market with products ranging from namkeens and bhujias to packaged ready-to-eat snacks.
| Company Name | Britannia Industries (Treat, Tiger) |
|---|---|
| Established Year | 1892 |
| Headquarters | Kolkata, India |
| Website | Click Here |
A leading player in the Indian biscuit and snacks market, Britannia offers popular snack varieties under its Treat and Tiger brands, catering to both premium and value segments.
| Company Name | ITC Limited (Bingo, Sunfeast) |
|---|---|
| Established Year | 1910 |
| Headquarters | Kolkata, India |
| Website | Click Here |
ITC offers a wide variety of snack products under its Bingo and Sunfeast brands, catering to the growing demand for convenient and innovative snack solutions.
| Company Name | Prataap Snacks (Yellow Diamond) |
|---|---|
| Established Year | 2006 |
| Headquarters | Indore, India |
| Website | - |
Prataap Snacks, with its Yellow Diamond brand, offers a wide range of snacks including chips, namkeens, and extruded snacks, catering to both mass and premium consumer segments.
According to India Government Data, the Food Safety and Standards Authority of India (FSSAI), has developed several food safety and quality control regulations pertaining specifically to the snacks industry. These regulations specify how manufacturers must label snack food items, provide nutritional information on the nutritional labels, and follow strict sanitation and hygiene protocols throughout the entire manufacturing process, including the handling of all raw ingredients used to manufacture the finished snack products.
The Ministry of Food Processing Industries is supporting the adoption of modern technology in food production and packaging, as well as the implementation of sustainable agricultural practices in food processing and packaging. In addition, the government's Make in India initiative will promote and support the growth of processed snack food manufacturing and exporting businesses by providing them with tax benefits and financial assistance.
The future of the India Snack Foods Market currently indicate a positive outlook. As consumer demand for new and improved types of snack foods continues to evolve, the market will experience substantial growth due to this evolving consumer trend. The development and growth of modern retail formats and the expansion of worldwide e-commerce platforms will continue to increase the availability of various snack foods and to enhance the convenience of purchasing and receiving these products.
Extensive potential product development in terms of new flavors, healthier substitutes, and more sustainable packaging will remain as key components of the future growth of the India Snack Foods Market. There is also expected to be continued long-term growth due to increasing disposable incomes and the ongoing popularity of brand-name and premium products.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Rahul, Senior Research Analyst, 6Wresearch, the Crisps/Chips segment is anticipated to dominate the India Snacks Market Share due to its widespread popularity, versatility, and consumer preference for crunchy, flavorful snacks. Chips remain a staple across all age groups and are frequently consumed in both casual and social settings.
Single Flavored segment is expected to gain traction in the forthcoming years as consumers gravitate towards familiar and classic flavors like salted, cheese, and barbecue in their snack choices.
The Conventional segment is likely to lead the India Snacks Market, as traditional snacks maintain high consumer loyalty due to established preferences and availability.
Pouches packaging format is expected to dominate the market owing to its lightweight, cost-effective nature, and the ability to preserve freshness. This will make it the preferred option across retail channels.
The report offers a comprehensive study of the subsequent market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 India Snacks Market Overview |
| 3.1 India Country Macro Economic Indicators |
| 3.2 India Snacks Market Revenues & Volume, 2022 & 2032F |
| 3.3 India Snacks Market - Industry Life Cycle |
| 3.4 India Snacks Market - Porter's Five Forces |
| 3.5 India Snacks Market Revenues & Volume Share, By Product type, 2022 & 2032F |
| 3.6 India Snacks Market Revenues & Volume Share, By Product category, 2022 & 2032F |
| 3.7 India Snacks Market Revenues & Volume Share, By Flavor, 2022 & 2032F |
| 3.8 India Snacks Market Revenues & Volume Share, By Nature, 2022 & 2032F |
| 3.9 India Snacks Market Revenues & Volume Share, By Packaging size, 2022 & 2032F |
| 3.10 India Snacks Market Revenues & Volume Share, By Price, 2022 & 2032F |
| 3.11 India Snacks Market Revenues & Volume Share, By Brand, 2022 & 2032F |
| 4 India Snacks Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing urbanization and changing lifestyles leading to a rise in demand for convenient and on-the-go snack options. |
| 4.2.2 Growing young population with high disposable income and preference for snacking between meals. |
| 4.2.3 Rising awareness about health and wellness leading to a shift towards healthier snack options like organic, gluten-free, and low-calorie snacks. |
| 4.3 Market Restraints |
| 4.3.1 Regulatory challenges related to food safety standards and labeling requirements impacting the manufacturing and distribution of snacks. |
| 4.3.2 Fluctuating raw material prices such as grains, oils, and flavorings affecting the overall production costs. |
| 4.3.3 Intense competition in the market leading to pricing pressures and the need for continuous innovation to stay relevant. |
| 5 India Snacks Market Trends |
| 6 India Snacks Market, By Types |
| 6.1 India Snacks Market, By Product type |
| 6.1.1 Overview and Analysis |
| 6.1.2 India Snacks Market Revenues & Volume, By Product type, 2022- 2032F |
| 6.1.3 India Snacks Market Revenues & Volume, By Crisps/chips, 2022- 2032F |
| 6.1.4 India Snacks Market Revenues & Volume, By Nachos, 2022- 2032F |
| 6.1.5 India Snacks Market Revenues & Volume, By Pretzels, 2022- 2032F |
| 6.1.6 India Snacks Market Revenues & Volume, By Tortillas, 2022- 2032F |
| 6.1.7 India Snacks Market Revenues & Volume, By Biscuits/crackers, 2022- 2032F |
| 6.1.8 India Snacks Market Revenues & Volume, By RTE popcorn, 2022- 2032F |
| 6.2 India Snacks Market, By Product category |
| 6.2.1 Overview and Analysis |
| 6.2.2 India Snacks Market Revenues & Volume, By Regular snacks, 2022- 2032F |
| 6.2.3 India Snacks Market Revenues & Volume, By Cheese based snacks, 2022- 2032F |
| 6.3 India Snacks Market, By Flavor |
| 6.3.1 Overview and Analysis |
| 6.3.2 India Snacks Market Revenues & Volume, By Regular/standard, 2022- 2032F |
| 6.3.3 India Snacks Market Revenues & Volume, By Single flavored, 2022- 2032F |
| 6.3.4 India Snacks Market Revenues & Volume, By Blended flavor, 2022- 2032F |
| 6.4 India Snacks Market, By Nature |
| 6.4.1 Overview and Analysis |
| 6.4.2 India Snacks Market Revenues & Volume, By Organic, 2022- 2032F |
| 6.4.3 India Snacks Market Revenues & Volume, By Conventional, 2022- 2032F |
| 6.5 India Snacks Market, By Packaging size |
| 6.5.1 Overview and Analysis |
| 6.5.2 India Snacks Market Revenues & Volume, By < 10 OZ, 2022- 2032F |
| 6.5.3 India Snacks Market Revenues & Volume, By 10 - 20 OZ, 2022- 2032F |
| 6.5.4 India Snacks Market Revenues & Volume, By 21 - 30 OZ, 2022- 2032F |
| 6.5.5 India Snacks Market Revenues & Volume, By > 30 OZ, 2022- 2032F |
| 6.6 India Snacks Market, By Price |
| 6.6.1 Overview and Analysis |
| 6.6.2 India Snacks Market Revenues & Volume, By Regular, 2022- 2032F |
| 6.6.3 India Snacks Market Revenues & Volume, By Premium, 2022- 2032F |
| 6.7 India Snacks Market, By Brand |
| 6.7.1 Overview and Analysis |
| 6.7.2 India Snacks Market Revenues & Volume, By Branded, 2022- 2032F |
| 6.7.3 India Snacks Market Revenues & Volume, By Private label, 2022- 2032F |
| 6.8 India Snacks Market, By Packaging |
| 6.8.1 Overview and Analysis |
| 6.8.2 India Snacks Market Revenues & Volume, By Pouches, 2022- 2032F |
| 6.8.3 India Snacks Market Revenues & Volume, By Bags, 2022- 2032F |
| 6.8.4 India Snacks Market Revenues & Volume, By Cardboard boxes, 2022- 2032F |
| 6.8.5 India Snacks Market Revenues & Volume, By Cardboard boxes, 2022- 2032F |
| 6.8.6 India Snacks Market Revenues & Volume, By Others, 2022- 2032F |
| 7 India Snacks Market Import-Export Trade Statistics |
| 7.1 India Snacks Market Export to Major Countries |
| 7.2 India Snacks Market Imports from Major Countries |
| 8 India Snacks Market Key Performance Indicators |
| 8.1 Consumer engagement metrics such as social media interactions, website traffic, and online reviews indicating the popularity and acceptance of snack products. |
| 8.2 Market penetration rate in tier 2 and tier 3 cities reflecting the expansion and accessibility of snack brands beyond metropolitan areas. |
| 8.3 Customer retention rate and repeat purchase behavior showcasing the loyalty and satisfaction levels among consumers towards snack brands. |
| 9 India Snacks Market - Opportunity Assessment |
| 9.1 India Snacks Market Opportunity Assessment, By Product type, 2022 & 2032F |
| 9.2 India Snacks Market Opportunity Assessment, By Product category, 2022 & 2032F |
| 9.3 India Snacks Market Opportunity Assessment, By Flavor, 2022 & 2032F |
| 9.4 India Snacks Market Opportunity Assessment, By Nature, 2022 & 2032F |
| 9.5 India Snacks Market Opportunity Assessment, By Packaging size, 2022 & 2032F |
| 9.6 India Snacks Market Opportunity Assessment, By Price, 2022 & 2032F |
| 9.7 India Snacks Market Opportunity Assessment, By Brand, 2022 & 2032F |
| 9.7 India Snacks Market Opportunity Assessment, By Packaging, 2022 & 2032F |
| 10 India Snacks Market - Competitive Landscape |
| 10.1 India Snacks Market Revenue Share, By Companies, 2022 & 2032F |
| 10.2 India Snacks Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |
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