Market Forecast By Product (Carbonated, Non-Carbonated), By Distribution Channel (Hypermarkets and Supermarkets, Convenience Store, Online, Others) And Competitive Landscape
| Product Code: ETC7554121 | Publication Date: Sep 2024 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s soft drinks import market in 2024 saw a notable increase in concentration, with Sri Lanka, Bhutan, Malaysia, UK, and Bangladesh emerging as the top exporting countries. The high Herfindahl-Hirschman Index (HHI) in 2023 escalated to very high levels in 2024, indicating a more concentrated market. Despite a remarkable compound annual growth rate (CAGR) of 45.52% from 2020 to 2024, there was a downturn in growth rate from 2023 to 2024 at -29.41%. These dynamics suggest a shifting landscape in India`s soft drinks import market, reflecting changing trends and competitive pressures.

According to 6Wresearch internal database and industry insights, the India Soft Drinks Market is projected to grow at a compound annual growth rate (CAGR) of 8.3% during the forecast period from 2026 to 2032.
Below mentioned are the evaluation of year-wise growth rate along with key drivers:
|
Year |
Est. Annual Growth (%) |
Growth Drivers |
|
2021 |
6.9 |
Increased income of consumers, growing urbanization and high demand for flavoured beverages. |
|
2022 |
7.1 |
Expansion of sales channels and increasing health-conscious consumer behaviour. |
|
2023 |
7.3 |
High demand for non-carbonated drinks and health-focused product offerings. |
|
2024 |
7.6 |
Rising usage of online grocery shopping and demand for low-sugar and functional drinks. |
|
2025 |
7.8 |
Development of new and innovative packaging and focus more on natural ingredients in soft drinks. |
The India Soft Drinks Market report thoroughly covers the market by product type and distribution channel. It provides an unbiased and detailed analysis of ongoing market trends, opportunities, challenges, and market drivers, helping stakeholders align their strategies with current and future market dynamics.
| Report Name | India Soft Drinks Market |
| Forecast Period | 2026–2032 |
| CAGR | 8.3% |
| Growing Sector | Food & Beverages |
India Soft Drinks Market is expected to witness major growth as it is driven by increasing disposable income, urbanization, and growing health consciousness in consumers. The market is having an increased demand for non-carbonated beverages and a major change towards low-sugar and functional drinks. The ongoing development of sales channels such as supermarkets and e-commerce platforms as it is providing high accessibility to a variety of beverages in the country. Government policies such as the promotion of consumption of healthy drinks and nutrition labelling are also contributing India Soft Drinks Market Growth.
Below mentioned are some prominent drivers and their impact on the India Soft Drinks Market dynamics:
| Drivers | Primary Segment Affected | Why It Matters (Evidence) |
| Increased Disposable Income | All Segments | Rising income of consumers allows them to buy premium and branded soft drinks. |
| Growing Urbanization | Carbonated Drinks, Non-Carbonated Drinks | High populations in urban cities demand more variety in beverage choices, particularly in youth. |
| Health-Conscious Consumer Trends | Non-Carbonated, Functional Drinks | Growing demand for sugar-free, low-calorie, and functional drinks is also increasing. |
| Government Initiatives | All Segments | Policies like the “Eat Right India” campaign promote consumption of healthy food which is creating product development and usage. |
| Online Retail Growth | All Segments | Rapid growth of e-commerce platforms is providing more access to soft drinks in regions. |
India Soft Drinks Market Size is projected to grow at a CAGR of 8.3% from 2026 to 2032. Some major factors are rising income of consumers, urbanization, and health-conscious consumer behaviour. The increasing popularity of non-carbonated beverages, particularly in the youth demographic is also reshaping the landscape of market. Government programs such as nutrition labelling and the promotion of healthy drinks also contribute to expansion of market. The increasing usage of online retail platforms is providing a easier and accessible distribution channel for consumers in India. The market is having an increased demand for non-carbonated beverages and a major change towards low-sugar and functional drinks.
Below mentioned are some major restraints and their influence on the India Soft Drinks Market dynamics:
| Restraints | Primary Segment Affected | What This Means (Evidence) |
| High Sugar Content in Beverages | Carbonated Drinks, Non-Carbonated Drinks | Increased health awareness is reducing the usage of sugary drinks. |
| Regulatory Challenges | All Segments | Strict laws regarding labelling and product standards may increase operational prices. |
| Competition from Local Beverages | Carbonated Drinks, Non-Carbonated Drinks | Local and affordable beverages create challenge for multinational soft drink brands especially in rural areas. |
| Limited Shelf Life | Non-Carbonated Drinks | Short shelf life of fresh and non-carbonated drinks also reduces the availability in some regions. |
| Fluctuating Raw Material Costs | All Segments | Rising prices of ingredients like sugar and fruit can increase costs of production and retail prices. |
India Soft Drinks Market faces many challenges such as the high competition from local beverage manufacturers which offers more affordable options, regulatory difficulties, and high health concerns which are related to high sugar content. Strong hold of local brand in the price-sensitive markets in rural areas and increasing demand for healthier options also increase the competitive pressure on multinational soft drink manufacturers. Despite all these challenges the increasing urbanization, government health policies, and high consumer demand for better beverage options continue to support India Soft Drinks Market Industry.
Major trends that are changing the India Soft Drinks Market dynamics include:
Some new investment opportunities in the India Soft Drinks Industry are:
Below is the list of prominent companies leading the India Soft Drinks Market:
| Company Name | Coca-Cola India |
| Established Year | 1993 |
| Headquarters | Mumbai, India |
| Official Website | - |
Coca-Cola India offers a wide variety of carbonated and non-carbonated beverages, including soft drinks, bottled water, and juices. Coca-Cola continues to maintain a dominant presence in the market through innovative products and extensive distribution networks.
| Company Name | PepsiCo India |
| Established Year | 1989 |
| Headquarters | Gurgaon, India |
| Official Website | Click Here |
PepsiCo is a leading player in the Indian soft drinks market, with its range of products including Pepsi, Mountain Dew, and Tropicana. The company has made substantial investments in the local market and focuses on sustainability and healthy beverage alternatives.
| Company Name | Dabur India Ltd. |
| Established Year | 1884 |
| Headquarters | New Delhi, India |
| Official Website | Click Here |
Dabur offers a range of beverages, including fruit juices and herbal drinks, under the brand name "Real." Dabur’s focus on natural ingredients and health-focused drinks has allowed it to capture the growing health-conscious segment.
| Company Name | Nestlé India |
| Established Year | 1959 |
| Headquarters | Gurgaon, India |
| Official Website | Click Here |
Nestlé India offers non-carbonated drinks, including health drinks and bottled water under brands like Nestea and Pure Life. The company has been focusing on functional beverages, capitalizing on the shift towards health-conscious options.
| Company Name | The Manjushree Group |
| Established Year | 1992 |
| Headquarters | Bangalore, India |
| Official Website | Click Here |
Manjushree Group is a leading local soft drink manufacturer in India, providing a wide range of carbonated drinks and fruit juices, mainly in the South Indian market. The company focuses on cost-effective, locally manufactured beverages.
According to India’s Government data, they have started many policies to regulate and promote the soft drink market. The Food Safety and Standards Authority of India (FSSAI) set the guidelines for formulations of soft drink and ensuring that beverages adhere to health standards. The government has been promoting health awareness programs which majorly focuses on reducing consumption of sugar. Policies such as the “Eat Right India” movement encourage the manufacturers to reduce sugar content in soft drinks and promote healthier options. The excise duties and taxes on sugary drinks are being increased to discourage the usage of high-sugar products.
India Soft Drinks Market is expected to have a major growth as it is driven by rising disposable income, urbanization, and changing consumer demand toward healthier, non-carbonated beverages. Government policies that are aimed at improving nutritional standards and the expansion of e-commerce channels, will likely to increase demand in the market. The growing trend of functional drinks and new innovations in packaging and product formulations will likely to position India as a an important player in the regional soft drink market.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Lakshita, Senior Research Analyst, 6Wresearch, Carbonated soft drinks are expected to dominate the India Soft Drinks Market Share due to their high demand in younger consumers. Despite the change towards healthier options the demand for carbonated beverages is still strong as major brands continuing to push the market forward.
Hypermarkets and supermarkets dominate the distribution of soft drinks due to their large variety, convenience and the high volume of foot traffic. These retail channels are very important for branded beverages.
The report offers a comprehensive study of the following India Soft Drinks Market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 India Soft Drinks Market Overview |
| 3.1 India Country Macro Economic Indicators |
| 3.2 India Soft Drinks Market Revenues & Volume, 2022 & 2032F |
| 3.3 India Soft Drinks Market - Industry Life Cycle |
| 3.4 India Soft Drinks Market - Porter's Five Forces |
| 3.5 India Soft Drinks Market Revenues & Volume Share, By Product, 2022 & 2032F |
| 3.6 India Soft Drinks Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
| 4 India Soft Drinks Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Changing consumer preferences towards healthier beverage options |
| 4.2.2 Increasing disposable income leading to higher spending on convenience products |
| 4.2.3 Growing awareness about health and wellness driving demand for functional beverages |
| 4.3 Market Restraints |
| 4.3.1 High competition from other beverage categories like juices, energy drinks, and flavored water |
| 4.3.2 Stringent government regulations and taxes on sugary drinks |
| 4.3.3 Fluctuating prices of raw materials impacting production costs |
| 5 India Soft Drinks Market Trends |
| 6 India Soft Drinks Market, By Types |
| 6.1 India Soft Drinks Market, By Product |
| 6.1.1 Overview and Analysis |
| 6.1.2 India Soft Drinks Market Revenues & Volume, By Product, 2022- 2032F |
| 6.1.3 India Soft Drinks Market Revenues & Volume, By Carbonated, 2022- 2032F |
| 6.1.4 India Soft Drinks Market Revenues & Volume, By Non-Carbonated, 2022- 2032F |
| 6.2 India Soft Drinks Market, By Distribution Channel |
| 6.2.1 Overview and Analysis |
| 6.2.2 India Soft Drinks Market Revenues & Volume, By Hypermarkets and Supermarkets, 2022- 2032F |
| 6.2.3 India Soft Drinks Market Revenues & Volume, By Convenience Store, 2022- 2032F |
| 6.2.4 India Soft Drinks Market Revenues & Volume, By Online, 2022- 2032F |
| 6.2.5 India Soft Drinks Market Revenues & Volume, By Others, 2022- 2032F |
| 7 India Soft Drinks Market Import-Export Trade Statistics |
| 7.1 India Soft Drinks Market Export to Major Countries |
| 7.2 India Soft Drinks Market Imports from Major Countries |
| 8 India Soft Drinks Market Key Performance Indicators |
| 8.1 Consumer engagement on social media platforms for soft drink brands |
| 8.2 Number of new product launches in the soft drinks segment |
| 8.3 Growth in demand for low-sugar or sugar-free soft drink variants |
| 8.4 Expansion of distribution channels for soft drink products |
| 8.5 Investments in research and development for innovative soft drink formulations. |
| 9 India Soft Drinks Market - Opportunity Assessment |
| 9.1 India Soft Drinks Market Opportunity Assessment, By Product, 2022 & 2032F |
| 9.2 India Soft Drinks Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
| 10 India Soft Drinks Market - Competitive Landscape |
| 10.1 India Soft Drinks Market Revenue Share, By Companies, 2025 |
| 10.2 India Soft Drinks Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
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