Market Forecast By Product (Writing Supplies (Pens, Highlighters, Markers, Pencils, Erasers, Others), Calendars, Planners, Organizers, Clips & Fasteners , Tape & Adhesives, Computer & Printer Supplies, Other), By Distribution Channel (Online Stores, Supermarket & Hypermarket, Stationery Stores, Other) And Competitive Landscape
Product Code: ETC017264 | Publication Date: Jun 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The India stationery and office supplies market import shipment demonstrated robust growth with a CAGR of 41.4% from 2020 to 2024. The growth rate between 2023 and 2024 accelerated further to 42.0%, indicating a strong upward momentum and consistent expansion throughout the period.
India stationery and office supplies market is estimated to grow at a CAGR of 4.3% during the forecast period 2025-2031 and reach USD 8,094.8 million in 2031 from USD 6,252.7 million in 2025 owing to various factors including increasing demand for writing instruments such as ballpoint pens, fountain pens, gel pens etc., growing need for notebooks & other paper products such as files, folders etc., rise in usage of computer accessories like USB drives/flash drives and mouse/keyboard/webcams among others. Moreover, initiatives taken by the government towards promoting digital India are expected to fuel the growth of this sector over the next few years.
? Rise In Usage Of Computer Accessories ? With advent internet connectivity , IT industry is growing rapidly leading surge adoption computers peripherals like keyboards , mouses etc among household consumers especially due its user friendly nature requiring minimal technical complications while connecting thus augmenting growth prospects for stationery office supplies manufacturers operating within nation .
? Growing Need For Notebooks & Other Paper Products ? Rising awareness regarding environmental protection has increased preference toward reusable product lines including notebooks & other paper products such as registers/diaries where notes can be written again unlike single use papers which are required only once further propelling sales throughout country and thereby influencing market expansion over long term period .
? Availability Of Low Quality Counterfeit Products ? Presence counterfeit product line selling at lower rate compared original endangering profitability primary key players also affecting brand value negatively thus hindering business expansion plans .Furthermore fake items not meeting quality assurance standard set by respective companies creating difficulty maintaining customer loyalty ultimately impacting sales performance negatively over course near future ..
? Proliferation Of Online Stores Offering Office Supplies? Over recent past there been emergence online channels offering discounted rates on purchase stationary goods resulting decrease cost burden customers thus favoring overall business operations brining significant changes landscape ..Additionally e
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Stationery and Office Supplies Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Stationery and Office Supplies Market Revenues & Volume, 2021 & 2031F |
3.3 India Stationery and Office Supplies Market - Industry Life Cycle |
3.4 India Stationery and Office Supplies Market - Porter's Five Forces |
3.5 India Stationery and Office Supplies Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 India Stationery and Office Supplies Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Stationery and Office Supplies Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing literacy rates and emphasis on education in India driving demand for stationery and office supplies. |
4.2.2 Growth in the number of small and medium-sized enterprises (SMEs) and startups boosting the demand for office supplies. |
4.2.3 Adoption of e-commerce platforms for purchasing stationery and office supplies leading to market growth. |
4.3 Market Restraints |
4.3.1 Competition from digital alternatives like note-taking apps and online document storage impacting traditional stationery sales. |
4.3.2 Price sensitivity among consumers affecting the margins of stationery and office supply companies. |
4.3.3 Fluctuating raw material prices impacting the cost of production and pricing strategies. |
5 India Stationery and Office Supplies Market Trends |
6 India Stationery and Office Supplies Market, By Types |
6.1 India Stationery and Office Supplies Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Stationery and Office Supplies Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 India Stationery and Office Supplies Market Revenues & Volume, By Writing Supplies (Pens, Highlighters, Markers, Pencils, Erasers, Others), 2021-2031F |
6.1.4 India Stationery and Office Supplies Market Revenues & Volume, By Calendars, 2021-2031F |
6.1.5 India Stationery and Office Supplies Market Revenues & Volume, By Planners, 2021-2031F |
6.1.6 India Stationery and Office Supplies Market Revenues & Volume, By Organizers, 2021-2031F |
6.1.7 India Stationery and Office Supplies Market Revenues & Volume, By Clips & Fasteners , 2021-2031F |
6.1.8 India Stationery and Office Supplies Market Revenues & Volume, By Tape & Adhesives, 2021-2031F |
6.1.9 India Stationery and Office Supplies Market Revenues & Volume, By Other, 2021-2031F |
6.1.10 India Stationery and Office Supplies Market Revenues & Volume, By Other, 2021-2031F |
6.2 India Stationery and Office Supplies Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Stationery and Office Supplies Market Revenues & Volume, By Online Stores, 2021-2031F |
6.2.3 India Stationery and Office Supplies Market Revenues & Volume, By Supermarket & Hypermarket, 2021-2031F |
6.2.4 India Stationery and Office Supplies Market Revenues & Volume, By Stationery Stores, 2021-2031F |
6.2.5 India Stationery and Office Supplies Market Revenues & Volume, By Other, 2021-2031F |
7 India Stationery and Office Supplies Market Import-Export Trade Statistics |
7.1 India Stationery and Office Supplies Market Export to Major Countries |
7.2 India Stationery and Office Supplies Market Imports from Major Countries |
8 India Stationery and Office Supplies Market Key Performance Indicators |
8.1 Average order value (AOV) for stationery and office supplies purchases. |
8.2 Customer retention rate for repeat purchases. |
8.3 Adoption rate of eco-friendly and sustainable stationery products. |
8.4 Percentage of sales generated through online channels. |
8.5 Customer satisfaction score from post-purchase surveys. |
9 India Stationery and Office Supplies Market - Opportunity Assessment |
9.1 India Stationery and Office Supplies Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 India Stationery and Office Supplies Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Stationery and Office Supplies Market - Competitive Landscape |
10.1 India Stationery and Office Supplies Market Revenue Share, By Companies, 2024 |
10.2 India Stationery and Office Supplies Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |